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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

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Want More Members? Better Get to Know Them

Association Adviser

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association?

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How User Groups Defer Customer Support Costs While Creating Raving Fans

Higher Logic

That’s up from 2013 by a whopping $20 billion. One-on-one email communication. When product information is kept up to date and customers are actively participating, your user group’s website and online community can become go-to resources for support. Recruit Top Human Capital. Frequently asked questions. Video tutorials.

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Membership Musings From ASAE13

Associations Now

The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. That’s a recruitment problem, not engagement.

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Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. It was a richly rewarding experience for myself, my task force members, and the association.

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New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

What’s the best way to recruit and train volunteers on a Giving Day? Over the past year, we have worked closely with 19 community foundations in cities where Knight invests and gleaned insights on these issues. After processing about 66 donations per minute during their 2013 event, the website crashed at 12:30 p.m.—for

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Three Membership Marketing Resolutions for the New Year: Part One

Membership Marketing

When it comes to planning some groups simply do not have a documented plan in place to recruit and retain members. Here is an easy to use marketing template to put together a membership recruitment plan for your organization. Some groups do this very well, so this may be a simplistic resolution for you.