Membership Marketing

APRIL 17, 2013

With more than 15 years of experience developing marketing strategies to increase membership and member benefits,” Mills says, “I have the most confidence in direct mail … Direct mail provides legitimacy to our organization and its cause, and provides the vehicle for email and social media campaigns to be successful. What’s the bottom line?

Marketing 40

Marketing Products Social Media Recruiting 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. According to Merriam-Webster Dictionary, data is factual information (as measurements or statistics) used as a basis for reasoning, discussion or calculation. Christina Motley. We’re inundated with data.

North Carolina 60

North Carolina Tools Analysis United States 60

Velvet Chainsaw

OCTOBER 6, 2014

It’s wasted information, knowledge and education that is not applied back on the job. Unfortunately, most association and conference education programming is based on delivery of just-in-case information and not just-in-need active learning. Is Your Conference An Information Dump Or A Learning Facilitator?

Conference 40

Conference Certificate Education Discount 40

Associations Now

JULY 1, 2016

But the strategy has some critics questioning whether the benefits are worth the cost to free speech. For example, CEP argues that YouTube videos created by cleric Anwar al-Awlaki were behind multiple terror attacks, including the 2013 Boston Marathon bombing and the 2015 San Bernardino attack. IS it Censorship?

Boston 44

Boston Social Media Video Technology 44

Association Briefings

JUNE 22, 2021

And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. But with members and prospects becoming so inundated with online ads and information, how exactly do you promote your story without falling by the wayside to their ad blindness ? Every association has a story to tell.

Content 52

Content Video Social Media Education 52

Membership Marketing

JANUARY 2, 2014

When it comes to planning some groups simply do not have a documented plan in place to recruit and retain members. My preference would be to follow a “ready, fire, aim” strategy. Here is an easy to use marketing template to put together a membership recruitment plan for your organization.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Associations Now

MARCH 27, 2013

” Association Laboratory, a consulting firm that specializes in research and strategy, published its environmental scanning report “ Looking Forward 2013 ” [PDF] this month. ” It’s useful information to gather, both in the aggregate across your membership as well as on an individual basis.

Team 40

Team Recruiting Recruitment Report 40

Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. Some kind of recruitment and retention superjuice? August 2013 was its 29th consecutive month of membership growth. All of these have been major drivers of improved recruitment and retention in the past few years. So, what’s in the water at ACA?

Survey 40

Survey Price Recruiting Recruitment 40

Associations Now

AUGUST 7, 2014

Read: “ Growth Strategy: Do You Know How to Grow? Read: “ Talking Tech: Information Architects ,” Associations Now , July/August 2014. Session: “Recruit Top Talent in an Evolving Marketplace,” 9 a.m. Master Mind. Express Learning. iStock/Thinkstock). While We’re In Their Backyard ….

Tennessee 40

Tennessee Nashville Social Media Recruiting 40

Higher Logic

JANUARY 27, 2020

Now, he's head of Structure3C, a community strategy firm. She’s currently investing much of her time and energy into more research around what really makes communities successful and bringing a much-needed focus on data-driven strategy to the community industry. Follow Bill on LinkedIn. Matt Lawson. Follow Heather on LinkedIn.

Software 317

Software Industry Strategy Social Media 317

Membership Marketing

DECEMBER 19, 2013

Squeezed Marketing Budgets : During this past year, I have seen some rather large associations cut budgets for membership recruitment. Good analytics can tell you who the best candidates are to recruit, who are most likely to renew, and what strategy will produce the best membership ROI. Please feel free to share your thoughts.

Marketing 40

Marketing Sample Recruiting Recruitment 40

SCD Group

JANUARY 6, 2013

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By Today these same passive members are often called “lurkers” because they’ll sign up for the association’s social media sites but rarely get engaged, post information or leave comments. but do they?

System 40

System Social Media Content Cost 40

Aaron Wolowiec

DECEMBER 13, 2012

Early in the presentation, we discussed the expanding role of content curation and how it can serve as a valuable tool for associations who wish to make meaning of the sometimes excessive information, content and messaging they share with members. Simply put, content curation comprises three elements: Sorting through vast amounts of content.

Content 100

Content Newsletter Social Media Case Study 100

Association Adviser

APRIL 16, 2013

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. When executed well, it helps members find and vet vendors and partners.

Revenue 60

Revenue Georgia Social Media Maryland 60

Association Adviser

MAY 14, 2013

As our association benchmarking data confirms, information overload and communication clutter continues to be the Achilles’ heel of many associations. Fara Francis, chief information officer of Associated General Contractors of America (AGC), said she agrees with the numbers above. ” The fax is back. Conclusion.

Technology 60

Technology Video Social Media Georgia 60

Associations Now

JULY 29, 2015

The movie starring Brad Pitt, based on the 2004 book by Michael Lewis, was a hit, and “Moneyball” quickly became a metaphor for data-inclined business strategy, even if the line from on-base percentage to quarterly earnings wasn’t crystal clear. You just need the analytical power to go looking for it.

Marketing 40

Marketing Milwaukee Survey Analysis 40

Spark Consulting

APRIL 21, 2015

The 2013 Volunteer Canada Volunteer Recognition Study showed that for 80% of volunteers, the most effective recognition was hearing about how their work has made a difference. 70% of volunteers said they would like to be recognized by being thanked in person on an ongoing, informal basis. (By So how do you make the transition?

millennials 150

millennials Committee Project Recruiting 150