Associations Now

SEPTEMBER 6, 2013

The scoop, and more, in today’s Social Media Roundup: Out of the creator’s hands. — Michael Findling (@mfindling) September 6, 2013. — Eva Sirman (@esirman) September 5, 2013. So recruit away and engage them as you harness the talent, the vision, and the drive they have to offer. ht @mfindling ).

Social Media 40

Social Media millennials United States America 40

Associations Now

OCTOBER 3, 2013

Harnessing the power of mobile images to engage your members, and more, in today’s Social Media Roundup: Get Personal With Instagram. — John Segota, CAE (@JohnSegota) September 26, 2013. Image power : As social media tools go, Instagram is still viewed as a relatively new kid on the block.

Social Media 40

Social Media Communications How To Video 40

Associations Now

APRIL 3, 2014

Early results from a new study show that recruitment, not renewals, drove member growth for many associations. That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc. Where’d the growth come from?

Los Angeles 40

Los Angeles Recruiting Recruitment Innovation 40

Membership Marketing

APRIL 17, 2013

As we deploy new and exciting marketing channels, it is often good to step back to be sure that we are covering the basics. In the April issue of Marketing Advents , Mills wrote an article titled, Direct Mail: The Foundation for Marketing Success. Marketing Channels' What’s the bottom line?

Marketing 40

Marketing Products Social Media Recruiting 40

Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. Every association has a story to tell. What is Branded Content?

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Content Video Social Media Education 52

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Social media feeds/conversations. Social media. And we’ve not yet even considered the informal learning opportunities generated within our industry’s peer networks.

Content 100

Content Newsletter Social Media Case Study 100

SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. How do we keep up with all the changes?”. This worked/works great!

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System Social Media Content Cost 40

Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. This includes social media recruiting. Does your association have a formal talent recruitment strategy? Let us know in the comments.

Recruiting 40

Recruiting Recruitment Survey Resources 40

Associations Now

APRIL 18, 2014

Take some advice from the Association of Donor Recruitment Professionals. At its 2013 ADRP Conference, it simply asked attendees to upload photos taken on their smartphones to Instagram using #adrp2013. ADRP could potentially use them to market future meetings. Hold a Contest. Choose a Creative Hashtag.

Iowa 40

Iowa Boston Video Course 40

SCD Group

APRIL 28, 2013

While not a true cause marketing campaign, it is a mix of web/social media/print/TV, and more. Cause marketing represents a great program opportunity for trade associations and professional societies. but, for a multitude of reasons many organizations have not dipped their toes into the cause marketing realm.

Social Media 40

Social Media Marketing Project Recruiting 40

Associations Now

MARCH 12, 2015

According to Instagram CEO Kevin Systrom , users of the social media platform share more than 70 million photos and videos each day. The visual social media platform Instagram continues to rise in popularity. 300M+ The number of users Instagram reported late last year. percent among top brands. percent) and Twitter (0.03

New York City 40

New York City Social Media New York Video 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. Part 3 will discuss measuring your data through branding, social media and website scorecards. In other words, companies and marketers have data, but what are they really doing with it?

North Carolina 60

North Carolina Tools Analysis United States 60

Association Adviser

MAY 14, 2013

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. You don’t have to be the first to market or the earliest adopter of new technology. “You don’t have to be the first to market or the earliest adopter.

Technology 60

Technology Video Social Media Georgia 60

Association Adviser

APRIL 16, 2013

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. Social Media. Live Events.

Revenue 60

Revenue Georgia Social Media Maryland 60

SCD Group

OCTOBER 30, 2012

One way to celebrate Halloween and recruit younger members may be to combine it with a cause marketing effort and/or fund-raising for a local or national cause. (By So, what might your association (and/or nonprofit organization) do for Halloween 2013? Fund-raiser / Cause Marketing effort. Start planning for 2013 now.

St. Louis 40

St. Louis Boston millennials Social Media 40

Associations Live

FEBRUARY 4, 2014

Communications Networking Group Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Use Google tools: Google + , Google Reviews, Google Authorship , etc. From 990 changes in 2013. Membership Networking Group Customizing the Membership Experience for the Generations Use social media with mission to delight.

Review 40

Review Resources Social Media Recruiting 40

Association Adviser

JUNE 18, 2013

Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI. Customize your advertiser recognition through verbal remarks from your CEO, president or executive director, social media, direct mail and board member outreach.

Directory 60

Directory Revenue Social Media Cost 60

Association Adviser

SEPTEMBER 24, 2013

” But that’s not the case in the association world, even as social media, the “free web economy” and for-profit competitors knock on the door. Source: Association Adviser eNews and Naylor, LLC, 2013. That’s led to membership growth in both recruitment and retention.” See Did You Know?

Georgia 60

Georgia America Maryland Resources 60

Associations Now

SEPTEMBER 11, 2013

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. We believe peer-peer outreach is good for recruitment, but not for retention. Here are a few reminders about the human side of association membership work.

Milwaukee 40

Milwaukee Wisconsin Analysis Member Engagement 40

Beth Kanter

SEPTEMBER 24, 2013

Note From Beth: Next month I’m lucky enough to be doing the keynote at Social Media for Nonprofits Conference in San Francisco to share some ideas from my book, “ Measuring the Networked Nonprofit ,” winner of the 2013 Terry McAdam Nonprofit book award. 5:30pm— on the bus ride home.

Social Media 28

Social Media San Francisco Discount Conference 28