Spark Consulting

FEBRUARY 25, 2016

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. Edited April 24, 2013 to add: Associations Now recently addressed this very topic and came to the same conclusion: we’re “ only scoring engagement the association values.” Our organizational focus?

Association Value 150

Association Value Committee Recruiting Recruitment 150

Association Adviser

DECEMBER 10, 2013

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Kelly Donovan, Naylor. The need for more membership options. Attempting to measure social media.

millennials 60

millennials Social Media Price Review 60

Thanks For Playing

JANUARY 30, 2013

Speaking of Jamie, he just released a new white paper, in which he applies the Humanize principles to the real-world problem of performance reviews (spoiler alert: it's the first in a series that's going to do this). Want to make real progress in 2013? Want to innovate in 2013? There are signs.

Social Media 150

Social Media Review Innovation Survey 150

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. The updated white paper looked at data in a number of ways. Among them: data capture, educational offerings, attendee security, and the economy. The first was big data.

Organization 40

Organization Analysis Education Industry 40

Association Success

NOVEMBER 23, 2017

I first read The Lean Startup by Eric Ries in 2013. Since then, I’ve been implementing the methodology with my team at the National Council of Architectural Registration Boards (NCARB) where I work as Chief Information and Innovation Officer, leading the modernization of the organization through the implementation of technology.

Project 68

Project Review Tools Innovation 68

Associations Now

JUNE 27, 2014

A new white paper by New York Times bestselling author Dan Schawbel offers some tips. The best conferences are layering technology on top of the event with a mobile site, with social network sharing, and with games,” he writes. Looking to get millennial attendees to your next event?

millennials 40

millennials New York United States Conference 40

Slice-Works

SEPTEMBER 4, 2014

And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Today’s technology and production methods make video production scalable! Sometimes trends carry over from one year to the next.

Video 28

Video Content Marketing Strategy 28