Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Report Marketing Detroit Social Media 100

Association Adviser

DECEMBER 10, 2014

As 2014 draws to a close, we took some time to reflect on lessons learned in 2014, and to look forward to some trends we think will rise in importance in 2015. The post Association Communication and. For more about this topic, click on the headline.

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Virtual

DECEMBER 29, 2014

Your interests always drive the conversation, so here’s a list of our best blogs from 2014, based on your readership: Bad Board Members: Fighting Fury with F.I.R.E We’re not surprised this blog was among our most popular in 2014. Of course, it’s not all about us. And simply being seen on a network doesn’t do much good, anyway.

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Social Media Video Association Management Technology 100

Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. The time is now; the fourth quarter of 2014 is filled with a myriad of seasonal events.

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Tips Marketing Strategy Content 100

Aaron Wolowiec

MARCH 31, 2015

According to a recent report by Professionals for Nonprofits , nearly 60 percent of nonprofits increased their staff size in 2014 and 55 percent plan to add staff this year. 1, with marketing and communications taking the No. 1, with marketing and communications taking the No. 2 slot, followed by technology.

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Marketing Leadership Technology Report 100

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

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Marketing Social Media Content Report 100

Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. That’s down from the 53 percent that experienced growth in 2014.

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California Social Media Cost Recruiting 40

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

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Video Content Marketing Strategy 28

Associations Now

MARCH 21, 2016

billion spent in 2014, APPA reported. The 2016 industry spending forecast is very promising, and although spending trends in various market segments ebb and flow, the industry as a whole is continuing to prosper, which is always great news,” Vetere said in a news release. “The percent from 2014 to 2015.

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Products millennials Industry Course 40

Associations Now

DECEMBER 19, 2014

Based on 2014 successes and trends, here are some things the association meetings industry may want to resolve to do in 2015. As 2014 draws to a close, it’s a time of reflection for many, as they think back on the highs and lows of the past year. What resolutions are you making for your 2015 meetings?

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Process Examples Industry Revenue 40

Spark Consulting

MARCH 4, 2015

In addition to upcoming chapter leader training for the California Dental Association, the Consortium for School Networking, and the American Academy of Family Physicians, I’ve also been working on some session for my association peeps: The Mission Driven Volunteer, ASAE Marquee Management Series, March 2015.

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California Case Study Member Engagement Review 150

Associations Now

DECEMBER 18, 2014

2014 was rife with incredible conferences that inspired attendees to think, collaborate, and act. Though we don’t have nearly enough space to sing everyone’s praises, we’re using 2014′s last Conference Circuit to look at some of the biggest themes and trends of the past year and perhaps inspire your 2015 conferences.

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Review Conference Library Tampa 40

GlowGlobally

DECEMBER 13, 2018

In 2015, a major U.S.-based based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. Kevin Perry, Ed.D,

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Education Chicago Products Course 60

Associations Now

DECEMBER 23, 2015

We dug into our readership numbers to give you a look at the most popular Associations Now stories of 2015. Is 2015 really almost over already? Blast From the Past: Is 2015 the Year of the Chat Room? The result is that email marketers are often stuck playing it safe. By Ernie Smith, January 6. Most-Shared Stories.

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Detroit Tips Email Marketing Products 40

Associations Now

DECEMBER 23, 2014

Over the next few weeks, you’re going to hear a lot of hype about up-and-coming technologies to watch in 2015—including from me. So, as I end 2014, I’d like to have a conversation with you guys about technology, hype, and realism. I’d love to make an effort to fill in the gaps on my blog in 2015.).

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Maryland Technology Conference Innovation 40

Wired4Leadership

DECEMBER 2, 2014

The economic reality of 2014 was far better than many expected. Unemployment fell to its lowest level in six years, the stock market climbed to historic highs, gasoline prices fell and commercial interest rates remained steady and low. You are reading Leaders: Five Ways To Step It Up in 2015 from the Wired 4 Leadership blog.

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Price Leadership Marketing 28

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Looking at the top ten association job boards we currently work with, they are on track for a 25 percent increase in revenue in 2014 compared to the previous year. We’re betting on it!

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Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. This is the first complete overhaul since their launch in 2014.

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Michigan Certificate Handbook Directory 190

Associations Now

MAY 23, 2016

According to CTIA’s Annual Wireless Industry Survey, 7 in 10 Americans now owns a smartphone, and between 2014 and 2015, our collective mobile data use more than doubled. According to new research released by CTIA: The Wireless Association , 2015 was a banner year for mobile data use. percent between 2014 and 2015.).

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Survey millennials Industry Marketing 58

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. The survey of more than 3,500 U.S.

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Marketing Email Marketing Report Content 40

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Grew annual revenue from $300,000 to $12 million.

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DC Arlington Virginia America 232

YourMembership

JULY 27, 2015

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. Online learning is the next frontier in professional development and if you are just now becoming aware of this incredibly fast growing market, you are already behind.

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LMS Ohio Learning Management System Cost 150

Associations Now

MAY 3, 2017

That’s the key finding of a new report from Nonprofit Research Collaborative (NRC), whose Winter 2017 Nonprofit Fundraising Study revealed that 61 percent of its survey respondents saw an increase in charitable receipts in 2016—a drop from 2015, when 65 percent reported growth. A multichannel strategy succeeds.

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Report Survey Strategy Communications 73

Leading Learning

MAY 24, 2022

It has also meant that integration between learning platforms and other platforms like customer relationship management systems, association management systems, Webinar platforms, and marketing automation systems has become dramatically easier and less costly. See e-learning stats for the course creator market here.).

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Course Video Cost Certificate 101

Eric Lanke

DECEMBER 31, 2018

The 4 Disciplines of Execution by Chris McChesney, Sean Covey and Jim Huling This one was originally posted in May 2014, and returns for a fifth placement on these year-end lists. A sales discussion is an opportunity to sell something, of course, but it is also an opportunity for crucial market research and education.

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Higher Logic

MARCH 9, 2016

In our 2015 Community Benchmarking Report we looked at data from 80 organizations with online communities, and compared those overall averages and medians from MGI’s 2015 Membership Marketing Benchmarking Report. Beyond being a buzzword and a broad concept, engagement does actually affect your community’s bottom line.

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Member Engagement Content Analysis Tools 120

Association Adviser

AUGUST 7, 2017

The VSAE Board of Directors takes a break outside at their 2015 Board “Advance” in Lynchburg, Virginia. I worked for the Propane Education & Research Council from 2005 to 2012 and learned much about association marketing, management and content creation. From the Corner Office: Brandon Robinson, CAE, Virginia SAE.

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Virginia DC Leadership Washington 60

Associations Now

JANUARY 13, 2020

As I wrote in 2014 , the USB Implementers Forum had managed to pull off an improbable feat over the prior two decades or so, with the technology becoming the de facto standard for plugging in just about everything. Technical standards often need marketing help, because the message needs to to do more than simply explain a new technology.

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Technology Products Marketing Innovation 96

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. The outcome of the U.S.

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Member Engagement Strategy United States Survey 100

Associations Now

OCTOBER 5, 2015

The 2015 Nonprofit Employee Benefits Survey , recently released by benefits management and research firm PPI Benefit Solutions , has found that very few nonprofits understand the new demands the Affordable Care Act (ACA) has put upon employers. There are also requirements for organizations with fewer than 100 employees.). Confidence Crisis.

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Survey Cost Report System 40

AvidXchange: Association Management

MAY 16, 2017

The 440% revenue growth from 2011 to mid-2014 led to StrikeIron’s successful acquisition by Informatica. Chris’ software leadership experience includes executive management, general management, sales, marketing, and corporate development roles at Fortune 100 and venture-backed startups. What will be the advantages and/or challenges?

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Technology millennials Industry Cost 130

Associations Now

MAY 3, 2016

Those are just two results from the M+R Benchmarks Study , which looked at the online metrics of 105 nonprofits and then mapped out some trends when it comes to the organizations’ fundraising, advocacy, and marketing activities. The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014.

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Revenue Newsletter Social Media Marketing 40

Associations Now

FEBRUARY 3, 2014

They’re up 208 percent for 2014 and 2015 compared to 2013, the Detroit Metro Convention and Visitors Bureau announced last week. It’s the result of a unified effort in the city’s hospitality industry to overcome perceptions of Detroit as a bankrupt city, said Bill Bohde, DMCVB’s senior vice president of sales and marketing. “We

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Detroit Metro Marketing Industry 40

Associations Now

APRIL 2, 2015

Nearly three-quarters of the organizations surveyed by the Nonprofit Research Collaborative met their fundraising goal in 2014, the highest number in the survey’s history. We already know that charitable giving was up in 2014—donations totaled $16.2 billion in 2014, according to Blackbaud’s Charitable Giving Report.

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Survey Tips Social Media Resources 40

Associations Now

AUGUST 19, 2015

A new industry benchmarking study shows more associations grew in members in 2014 than shrank, but less so than the year before. It’s through this lens that I view the latest edition of Marketing General, Inc.’s ’s “ Membership Marketing Benchmarking Report ,” released late last month. Retirement?

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Survey Report Newsletter Marketing 40

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketing emails effective? Open rates also increased last year by 4.25

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Content Email Marketing United States Survey 40

Associations Now

MAY 18, 2016

The statistic is also a decline from 2014, when 5 percent of new board members were Hispanic. “We live in a hyperconnected world, and global and domestic markets are changing at a rapid pace—the boardroom needs to reflect that level of change, too.”

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Industry Report Technology Marketing 60