Associations Now

MARCH 4, 2019

Doing that work “was a privilege, and just being near my coworkers was helping me learn and advance my skills as a journalist,” Saincome wrote in a blog post. Then describe it in such a way that potential solvers from analogous markets can connect their knowledge to it,” the researchers write. The post Aiming to Innovate?

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Aaron Wolowiec

FEBRUARY 25, 2014

This week’s guest blog post includes excerpts from “ What’s Out, What’s In: Association Edition, ” by Julie Shoop, editor of Associations Now. Associations in the fashion , mobile , supply chain , marketing and recycling industries hopped on the rebranding bandwagon as well. We’ll be watching for who’s up next in 2014.

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Las Vegas Innovation Conference Technology 100

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations. Mobile Payment Systems.

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Spark Consulting

JULY 15, 2014

What does it take for associations to succeed at innovation? I’ve been doing some research on innovation initiatives in associations for a client and had written a bit about it for the Spark blog a few weeks ago. We talk about innovation in the association world a lot,” Engel says. “I I wondered what was happening.

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Spark Consulting

MARCH 4, 2015

All kinds of exciting goodies on the horizon, which is part of the reason the blog’s been fairly quiet of late. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015. I’ll also be reprising the marketing materials review session from last year’s event.).

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Associations Now

APRIL 25, 2014

— BizBash (@BizBash) April 24, 2014. Content marketing strategist Jenise Fryatt says your association’s “content is the bait,” and social media can help can reel in niche audiences. The post Friday Buzz: Reignite Innovation During Business Meetings appeared first on Associations Now.' Dream Within the Realms of Reality.

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Associations Now

JANUARY 8, 2019

The craft beer industry is evolving, and as craft brewers have done more and more with innovative products, the definition needs to keep up with the times,” says Paul Gatza, director of the Brewers Association. Consider market forces affecting members. That helped to spark discussion about creating the new member category.

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Velvet Chainsaw

OCTOBER 2, 2014

Your email marketing blast generated plenty of clicks. Three Marketing Roadblocks Here are three messaging roadblocks that prevent you from converting them to YES: 1. What other marketing speed bumps can we remove to convert more prospects into happily registered attendees? But the registration needle hardly moved.

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Associations Now

APRIL 11, 2019

The craft beer industry is evolving, and as craft brewers have done more and more with innovative products, the definition needs to keep up with the times,” says Paul Gatza, director of the Brewers Association. Consider market forces affecting members. That helped to spark discussion about creating the new member category.

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Boston United States Survey Industry 78

Associations Now

JANUARY 28, 2014

production—and has been steadily losing market share to other apple varieties. We vividly remember the genius marketing of the original Apple Macintosh in 1984—but we forget that the device initially fell flat with business customers. The reason it did should sound familiar to a lot of tech decision makers. So What Happened?

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Higher Logic

APRIL 28, 2016

Online content and content marketing is so much more than just text on a page. In April 2014, former Apple executive Guy Kawasaki joined Canva as the company’s chief evangelist stating, “Canva democratizes design.” Perks includes over 38 million user-uploaded images, 30 million designs, 2,000 video tutorials and 10,000 blog posts.

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Associations Now

APRIL 3, 2014

Also: the consistent craft that drives innovation. That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc. Innovation as Craft. Why not practice innovation? We practice a craft. Other good reads.

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Expo Logic

FEBRUARY 28, 2020

Once again Apple has triggered an event-industry innovation streak. While there are several event app developers offering beacon technology, Core-apps was the first software provider to ship iBeacon technology for alerting and analytics in the tradeshow industry and continues to be innovators in this field. About the Author.

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WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. EDUCAUSE implemented a digital badge program in 2014. Membership is open to U.S. The National Science Teachers Association (NSTA) was founded in 1944.

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Aaron Wolowiec

JUNE 16, 2015

This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. Based on the 2014 Association Benchmarking Report , only 42.8 Tara Ericson, group vice president at Naylor Association Solutions. Keep it fresh.

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Velvet Chainsaw

MAY 29, 2014

So what’s a conference marketer to do? Invest in a conference or organization blog. Over the past few years, there has been a huge shift from traditional to inbound marketing. A blog is arguably the best medium to align with this shift. Blogs also dramatically improve your organization’s Search Engine Optimization (SEO).

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Association Success

NOVEMBER 19, 2019

At the time, he authored an essay for the site that detailed his approach to ending, as he called it, “a slow response rate to market and member needs.” . We felt that it was choking our ability to be innovative. … Innovative for us was being able to be responsive and agile, and that’s what we were structured not to do.

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Associations Now

DECEMBER 19, 2014

Based on 2014 successes and trends, here are some things the association meetings industry may want to resolve to do in 2015. As 2014 draws to a close, it’s a time of reflection for many, as they think back on the highs and lows of the past year. A new year often means new resolutions. Some associations are already there.

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Associations Now

APRIL 16, 2014

— MemberClicks (@MemberClicks) April 15, 2014. — Julius Solaris (@tojulius) April 16, 2014. And, just as you’d expect, a conference that’s all about Apple took an innovative scavenger-hunt approach to the technology , according to Event Manager Blog contributor Brian Duggan. assnchat [link].

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Associations Now

JULY 2, 2014

— CMSWire.com (@cmswire) June 30, 2014. “From 30 June 2014, all employees have the legal right to request flexible working—not just parents and [caregivers],” the British government’s Department for Business, Innovation, and Skills says on its website. . While openness to flex time varies among U.S.

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Associations Now

OCTOBER 9, 2014

So often we avoid change or don't move on an innovation because it feels too risky. — Amanda Kaiser (@SmoothThePath) October 8, 2014. The same thing is true with innovation: Sometimes a change feels massive to you, but to the rest of the world, it seems relatively small. Less Than Meets the Eye.

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Associations Now

OCTOBER 7, 2014

— David Lynch (@DAVID_LYNCH) October 3, 2014. — David Lynch (@DAVID_LYNCH) October 6, 2014. Marketing is less about heavy promotion and advertising and more about who’s doing the talking. Dear Twitter Friends: That gum you like is going to come back in style! damngoodcoffee. link] #damngoodcoffee. Lynch has 1.87

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Velvet Chainsaw

APRIL 8, 2014

Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. Adapted from Donna’s Meeting Innovation post on Cvent’s Event Planning blog. Related Stories Seriously, Your Conference Marketing Is Not About You! What’s up with that? ” Three Detours That Must Be Removed.

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Associations Now

OCTOBER 22, 2014

. — SOCIOUS (@SociousSuccess) October 22, 2014. Joshua Paul, director of marketing and strategy at online community software provider Socious, breaks down the options on the company’s blog, explaining the benefits of each (as well as the one approach he doesn’t recommend). .” Other Links of Note.

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Associations Now

AUGUST 20, 2014

Gartner’s hype-tracking system follows a path: First, a technology gets conceived (an “innovation trigger”), then hyped, reaching a “peak of inflated expectations.” — Dennis Shiao (@dshiao) August 20, 2014. Over at the Attend.com blog , Kaylynn Nelson offers up some tips to bridge the divide.

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Velvet Chainsaw

SEPTEMBER 8, 2014

In a recent video, marketing guru Jay Baer suggests a powerful and often overlooked remedy: How Relevance Magically Creates Time Baer reminds us how complicated the world has become, especially in the last few years. What new markets are they looking to penetrate? Time poverty is everywhere ( “We’re crazy busy.

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Velvet Chainsaw

APRIL 24, 2014

Pre-Show Marketing Tips. Here are a few exhibitor tips to share that can improve their pre-show marketing efforts: 1.Where’s Raise The Pre-Show Marketing Bar. Help your exhibitors raise their pre-show marketing game, particularly in contributing valuable content that’s valued by your attendees.

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Beth Kanter

MAY 28, 2014

Last week, I had the pleasure of designing and facilitating the ultimate social media practitioner panel at the Social Media on Purpose Conference hosted by Stanford Social Innovation Review. Humberto Kam , Director, Online Engagement & Marketing, Monterey Bay Aquarium. Leila Roberts (@LeilaRoberts) May 22, 2014.

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SCD Group

AUGUST 30, 2012

Yet, share of auto insurance market shrunk to 4.1%. So, the organization explored a LinkedIn marketing strategy. · By the way, be sure to explore content marketing as a key element of your integrated marketing campaigns. See Becky Rasmussen’s blog Creating Content that Works for Your Association.

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Associations Now

DECEMBER 23, 2014

But, having had a little time to let my brain stew over what I got from the session, I keep coming to this main point: Innovation needs context. So, as I end 2014, I’d like to have a conversation with you guys about technology, hype, and realism. (I I’d love to make an effort to fill in the gaps on my blog in 2015.).

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Beth Kanter

JANUARY 2, 2015

The Sun Sets on 2014. When I look back on 2014, it was a very rich and productive year. And, I expect no less in 2015. I plan to do that with facilitation techniques for design and innovation labs. I will continue to do deep reflection on my instructional design and delivery and continue to share insights here on the blog.

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Associations Now

DECEMBER 20, 2013

A few days back I was pointed to an article on Forbes.com called “ How to Be Better at Your Job in 2014.” We overhauled our print publication and dove into the digital publishing world by launching AssociationsNow.com , five blogs, our Associations Now Daily News email, and an iPad app. Master content generation and curation.

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Beth Kanter

MAY 15, 2014

Meal Sharing (@MealSharing) May 13, 2014. ” #2014SHARE — Peers (@peers) May 13, 2014. We should also create more substantive partnerships with the private sector, learn from its innovations and successes, and build a more transformative Sharing Economy. Andrés Monroy (@andresmh) May 13, 2014. The Future of Work.

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Associations Now

JUNE 23, 2015

Principled Innovation’s Jeff De Cagna highlights the lessons he’s gained from launching his own newsletter. Principled Innovation’s Jeff De Cagna, who back in April launched the Association Contrarian Report , a twice-monthly newsletter aimed at bringing new perspectives to the association world.

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Velvet Chainsaw

FEBRUARY 4, 2014

Hat Tips to Courtney Bosch at Marketing Profs, as it was her post, Introverts Unite! Adapted from Donna’s Meeting Innovation post on Cvent’s Event Planning blog. What if you corralled speed networking around a particular topic (or problem set)? Four Tips That Can Make Events Less Scary that inspired me to write this one.

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Associations Now

APRIL 27, 2016

It hired innovation firm IDEO to help it think big about its mission to serve the plant science community, and, with a bevy of ideas developed, it was time for ASPB to expand its footprint, Cato says. “We figured out who our audience was, and then we said, OK, we’re really talking about 35,000 people,” she says.

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Higher Logic

DECEMBER 22, 2015

He asked our five innovative community managers some tough questions, and they provided real answers. James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). This is an aggregate of our webinar discussion. The Kick-Ass Community Managers.

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