Associations Now

AUGUST 27, 2014

Find out how to identify unproductive groupthink in today’s Social Media Roundup: Don’t Sink Into Groupthink. But I thought the board wanted this … How to avoid groupthink [link] via @MultiBriefs #assnchat. — MultiView (@MultiView) August 27, 2014. Stelzner (@Mike_Stelzner) August 27, 2014.

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Association Adviser

FEBRUARY 13, 2014

Defining marketing goals for 2014 and developing specific, measurable objectives allow you to measure your growth and adjust future marketing strategies throughout the year based on the data because you will know what is – and what is not -working. Effective SEO begins with strategy and data. Wordtracker. Is Your Site Optimized?

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Associations Now

MARCH 12, 2014

Plus: the five key elements your association should incorporate into its brand strategy. Do you know how to make their needs your top priority? The importance of member relations, and more, in today’s Social Media Roundup: Four Areas of Focus. — Meagan Rockett (@rockettm) March 12, 2014. ht @ SmoothThePath ).

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Associations Now

APRIL 30, 2014

How do you induce creativity when your back is against the wall? Plus: Expand your educational offerings by borrowing strategies from corporate training departments. How to find inspiration in the most unexpected places, and more, in today’s Social Media Roundup: Cue Creativity. Inspire me!

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Associations Now

JUNE 11, 2014

Also: Don’t forget the strategy in your strategic plan. Thoughts on that in today’s Social Media Roundup: When You Start to Slip. — Jamie Notter (@jamienotter) June 10, 2014. All Plan, No Strategy. — Meagan Rockett (@rockettm) June 11, 2014. ht @ jamienotter ). ” she writes.

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Associations Now

SEPTEMBER 3, 2014

Plus: how to turn data into deliverables. Tips on how to incentivize booking within the block in today’s Social Media Roundup: The Block Matters. — Plan An Event (@plananeventblog) August 28, 2014. — Plan An Event (@plananeventblog) August 28, 2014. ” (ht @ plananeventblog ).

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Associations Now

SEPTEMBER 17, 2014

A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Paying to advertise your content may seem crazy to some—for one thing, organic reach is way cheaper—but if your strategy is well-focused, it doesn’t have to be quite so painful. Now that’s strategy in action. (ht

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Associations Now

JULY 16, 2014

Twitter, Facebook, and other easily accessible social networks are often the subjects of the Social Media Roundup. The Private Side of Social Media. — Socious Software (@SociousSoftware) July 16, 2014. — Socious Software (@SociousSoftware) July 16, 2014. ht @ ASAEannual ).

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Associations Now

FEBRUARY 28, 2014

In today’s Social Media Roundup, fight afternoon procrastination, and refocus your online initiatives on results. The Science Behind Why You #Procrastinate In The Afternoon (and How To Stop) [link] via @idonethis #productivity #leadership. — John Segota, CAE (@JohnSegota) February 28, 2014. Beat Procrastination.

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Associations Now

APRIL 25, 2014

Find out about the personal impacts that reach to the very top of the agency in today’s Social Media Roundup: The GSA Scandal, Though One Leader’s Eyes. — David Beard (@dabeard) April 25, 2014. New Data Reveals How Nonprofits Are Segmenting Their Communications @StevenShattuck [link] via @getswayy.

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WBT Systems

APRIL 25, 2017

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Membership is open to U.S.

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Beekeeper Group

SEPTEMBER 8, 2014

You’d think we’d have the hang of it by 2014, right? But as social media continues to evolve, so do the tools we use to participate and the audiences that we try to reach. This can be even more challenging for advocacy professionals where social media is often just one of a long list of responsibilities.

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Associations Now

MARCH 11, 2014

From thinking differently about workspace to expanding reach via pop culture, the 2014 Great Ideas Conference brought out plenty of concepts worth taking to your staff and board—even if you weren’t in Florida this week. — Jamie Notter (@jamienotter) March 10, 2014. A key part of its strategy?

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Aaron Wolowiec

DECEMBER 16, 2014

Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. But what about tactics?

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Association Adviser

APRIL 15, 2014

Brand X’s strategy to increase likes unintentionally risks transforming a growth play into a volume and promotion play. Develop a theory about how digital media should help your association achieve its goals, such as member recruitment, retention, engagement or conference attendance. Let’s take an example from packaged goods.

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YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. These include: How to remain a relevant concern for their members and industry they serve. How to keep up with the changing demands driven by technology advances. Social media/community.

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Beth Kanter

APRIL 14, 2014

“You have to show not just tell your CEO about social media”- @carolynsave “Create a tweetorial” – @kanter #afpshift pic.twitter.com/zKggoMllYB. Ettore Rossetti (@EttoreRossetti) March 25, 2014. ” This is the advice that Carolyn Miles of Save the Children offered.

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Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. See my previous post about how to do this. How can you get your members more involved? 4) 74% use content marketing for engagement.

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Beth Kanter

APRIL 22, 2016

Note from Beth: In the decade or so that I’ve been doing social media, I’ve always been an advocate of the “Listen, Learn, Adapt” approach to doing social and a decade later, it is still very important for success. If you manage social media accounts, you’re probably already doing some of this.

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Mizz Information

JANUARY 21, 2014

Also with social media and associations. Follow AOTA Inc''s board AOTA 2014 Annual Conference & Expo Places of Interest on Pinterest. Related Stories Why Associations Need to Revisit Communication Strategy in 2014 Is Your Association’s Website Any Better Than HealthCare.gov? If so, please share!

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Beth Kanter

JUNE 6, 2018

How to Design an Effective Staff Retreat: A Lesson from Life – Guest Post by Karen Axelson from ETR. The planners of this event offered some valuable lessons for any organization on how to design effective and engaging retreats. Designing the meeting so it is effective and encourages team-building can be tricky.

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WBT Systems

DECEMBER 6, 2016

Dramatic changes have occurred in how learning is recognized, accredited and validated. A flexible, structured Digital Badge Strategy applied to your planned and existing online learning programs will help to validate your badging initiative – ensuring that you meet your learning and organisational goals.

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Beth Kanter

AUGUST 20, 2014

Or maybe it’s caught your attention and you are more realistically asking, “What can we learn from the icebucket challenge apply to our year-end giving and integrating social media in fundraising?” ” Participating in a local or national giving day may help you work on that second question.

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Associations Now

AUGUST 7, 2014

Heading to the 2014 ASAE Annual Meeting & Exposition in Nashville? In advance of 2014 ASAE Annual Meeting & Exposition , several expert content leaders shared their wisdom in articles and interviews with Associations Now. ” by Kristin Clarke, Associations Now , May/June 2014. Game Changers. Session: Kenneth W.

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SCD Group

NOVEMBER 11, 2014

Your brilliant appeal probably did not break through the clutter of your recipient’s inbox (whether that is a snail mail box, social media or email. We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose. Especially during year-end appeals.

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Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

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Beth Kanter

APRIL 25, 2014

Ari Sahagun , a consultant who works with social justice groups on network visualizations, called for a group to discuss Network Mapping and Visualization. We had a wide ranging conversations about how to apply network mapping and visualization and debated about its use as a measurement technique vs strategy tool.

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SCD Group

NOVEMBER 20, 2014

As it turns out, how millennials work and what they want from their work environment is not drastically different than what Generation Xers and baby boomers want. In fact, in the vast majority (75%) of the 250 questions CBRE’s Workplace Strategy team posed to more than 5,500 U.S.-based We invented it. It''s connected. It''s open.

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Associations Now

JUNE 2, 2016

This August will mark two years since the ALS Ice Bucket Challenge took over social media feeds. While the whole phenomenon wasn’t its doing, the association carefully outlined how the money was allocated and planned last summer’s #EveryAugustUntilACure ice bucket bash comeback with full association sponsorship. Failure stinks.

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Associations Now

AUGUST 22, 2014

Having a social media department isn’t enough—your membership team has to embrace social media too. Also: One association pro offers advice about how to treat donors from an authoritative source: her mom. — MediaEdge (@AssocContent) August 21, 2014. “A member online is a member offline.

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Associations Now

DECEMBER 9, 2014

Some reward strategies Green suggests: incentivizing social media participation, giving discounts to those who sign up early for events, and providing giveaways to members who send in their dues before the deadline. — CMSWire.com (@cmswire) December 8, 2014. Workflow Wonders. ht @ cmswire ). Other Links of Note.

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Beth Kanter

SEPTEMBER 24, 2015

If you want to or reboot your nonprofits Instagram presence, spend some time looking at nonprofit examples to get inspired: Nonprofits That Get Instagram (2014) by Kerri Karvesti – an excellent Pinterest board of great examples. Your first step is listening and observing to gain some insights for your strategy.

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Slice-Works

NOVEMBER 21, 2013

When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. We’ve already talked about knowing your audience and how to create personas. With 2014 on the horizon, now’s a great time to get started on next year’s editorial calendar.

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Mizz Information

FEBRUARY 25, 2014

Of course the rub in this is how you’ll get and export this data, which, as I’ve blogged before , no small feat for associations that have little or no budget for social media. What kinds of data does your organization compile from social media posts about your events? (Photo credit ). associations events'

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Beekeeper Group

NOVEMBER 24, 2014

Think of how fast change occurs. Our social media of choice was Myspace or an online journal. Qualman points out: In 2014, mobile and social are no longer emerging, they are merging. All of the trends we have seen in social media advocacy are now navigating over to mobile.

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Associations Now

DECEMBER 13, 2013

Here are five that associations will want to keep in mind as they plan for 2014 and beyond. It’s less than three weeks until the start of 2014, which means that a lot of groups are making predictions about what next year will mean for the meeting and event industry. Friedman, president of Time Place Strategies, Inc.,

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Associations Now

NOVEMBER 12, 2014

How to ensure attendees don’t lose attention when … whoa, shiny object! Not much, but that’s how long the average attention span lasted in 2013, according to the U.S. She recommends keeping presentations short, citing TED Talks’ 18-minute rule as an example of how effective that strategy can be.

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