Membership Marketing

SEPTEMBER 13, 2013

and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy. We will offer the seminar in Chicago and in metropolitan Washington DC area. Diagnose your Membership Marketing Challenges.

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Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Therapists utilize the site to market their practice. Associations can utilize industry market research to surface new trends to surface potential disruptors.

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Spark Consulting

MAY 5, 2014

They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . The winter of 2014 brought a lot of cold weather and snow to much of the United States. Copyright ASAE: The Center for Association Leadership, Washington, DC, April 2014. Where are your association’s sneckdowns?

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Association Adviser

AUGUST 7, 2017

I started out at a national association based in Washington, DC – just answering phones, but I made my way up through the ranks and fell in love with association work. I worked for the Propane Education & Research Council from 2005 to 2012 and learned much about association marketing, management and content creation.

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Spark Consulting

JULY 15, 2014

A marketing staffer may have a brilliant idea, but that doesn’t necessarily mean she has the financial know-how to put together a business plan to show how it might work. Copyright, ASAE: The Center for Association Leadership, July 2014, Washington, DC. It needs a clearly defined process. Share your experiences in the comments.

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Associations Now

JUNE 17, 2014

Welcome to the 2014 @MMCconf ! — ASAE MM&C Conference (@MMCconf) June 17, 2014. For all of the latest from ASAE’s 2014 Marketing, Membership, and Communications Conference, happening today and tomorrow in Washington, DC, follow the #MMCCon hastag or stay tuned to our coverage on Twitter or on our live blog.

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Associations Now

JANUARY 14, 2014

A survey of corporate-world bosses found that CEOs are more concerned about optimizing performance than increasing market share. Increasing market share, which is one of the 10 options business leaders can choose from on the survey, was left out of the top five for the third year in a row. Association leaders face similar challenges.

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GlowGlobally

JANUARY 11, 2016

in 2014 to an estimated 9.3% The strategic location of Singapore connects to the world’s biggest market, with more than 100 airlines flying to 300 countries worldwide and has an access to 4 billion people within a 7- hour flight radius. Southeast Asia is one of the fastest growing regions of the world.

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Associations Now

AUGUST 1, 2014

Also: the perks of moving from direct to inbound marketing. As our Morgan Little noted Thursday, the American Psychological Association is heading to Washington next week for it’s annual meeting. — APA (@APA) July 31, 2014. Four Sources for Inbound Membership Marketing [link]. Read on to find out which one.

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Associations Now

FEBRUARY 28, 2014

. — John Segota, CAE (@JohnSegota) February 28, 2014. David Fallarme, who leads product marketing at Pie, has a lengthy breakdown of the science behind your 4:00 p.m. — Monica Bussolati (@bussolati) February 27, 2014. Now you can learn from your visitors as well as market to and convert those leads. (ht

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Associations Now

AUGUST 24, 2015

With medical marijuana now legal in more than half of the United States, and with recreational use legal in four states and Washington, DC, the industry is seeing a rise in women business leaders and entrepreneurs, according to a recent Newsweek article. “As MJBA has seen its Women’s Alliance group that launched last year grow to 500 members.

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Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?

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Higher Logic

FEBRUARY 15, 2016

46,000 employees operating more than 3,800 flights per day (December 2014). This organization brings aging and ailing veterans to visit the national monuments in Washington, D.C. How an airline builds community. Southwest has some impressive stats to its name right now: World’s largest low-cost carrier.

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Associations Now

MAY 6, 2014

— Washington Post (@washingtonpost) May 5, 2014. The Washington Post analyzes where things went wrong for the governor in his “ask me anything” chat. — Incline Marketing (@InclineMktg) May 6, 2014. Martin O'Malley did a Reddit AMA. It didn't go well. link] pic.twitter.com/vV5fRdkb9q.

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Associations Now

NOVEMBER 24, 2014

Also: how performing arts organizations are expanding their reach through content marketing. If you’re looking for a little more personality in your social marketing, the first thing that might have to go is your brand voice. Social Media Marketing Questions: Can a Brand Be Your Friend? link] #eventprofs #contentchat.

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Beekeeper Group

SEPTEMBER 8, 2014

You’d think we’d have the hang of it by 2014, right? Digital Tactics Events Social Media a/b testing colin delany digital marketing Twitter' But as social media continues to evolve, so do the tools we use to participate and the audiences that we try to reach.

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Associations Now

APRIL 14, 2014

We’re still a ways from the release of this year’s Membership Marketing Benchmarking Report, but Marketing General’s senior vice president, Tony Rossell, is offering fresh details to stew over. — Julius Solaris (@tojulius) April 14, 2014. Tips for retaining your membership numbers. Tweet of the Day.

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Associations Now

JUNE 23, 2014

The Washington Post has compiled its own list of the best organizations to work for in the nation’s capital, joining the likes of the Washington Business Journal and Washingtonian magazine in ranking the region’s workplaces. — MultiView (@MultiView) June 23, 2014. A key takeaway? “Emotion = distribution.”

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Associations Now

MAY 8, 2014

Tickets for the SHARE conference, which is being presented by Peers and Social Capital Markets , a group focused on promoting business and social innovations, are still available via its website. The Washington, DC, forum will bring sharp focus to issues that women face in the event space. The Week Ahead. coming soon.

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Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. That’s a huge missed opportunity. percent agree).”

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Associations Now

JUNE 17, 2014

Anthony Shop, co-founder and chief strategy officer at Social Driver, outlined three techniques associations can use to help ensure successful social strategies and greater connections with members at ASAE’s 2014 Marketing, Membership, and Communications Conference. You all know your respective industries better than anyone else.

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Plexus Consulting

OCTOBER 28, 2014

What are some new markets I can enter to increase revenue? This service is designed to serve as a kind of personal coach and to provide executives answers to the following sorts of questions: How am I doing compared to my peers? What are the ways I can get my new ideas across to the board of directors?

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Associations Now

SEPTEMBER 4, 2014

A series of early-morning fires at the Washington Marriott Wardman Park hotel threatened to burn the American Political Science Association as it held its annual meeting last weekend. — APSA (@APSAtweets) August 30, 2014. “We Solid preparation and a communications plan helped keep the event going. jokes,” said Souerwine. (The

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Associations Now

APRIL 15, 2014

Hoping to provide a unique experience of its annual foodservice show, the Washington Restaurant Association recently outfitted its onsite staff with Google Glass to provide a live video feed of the event, complete with “on camera” interviews with exhibitors.

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Associations Now

APRIL 10, 2013

The lack of a strong exit market is keeping many funds that would like to be raising money away from investors until they can demonstrate a track record. The lack of a strong exit market is keeping many funds that would like to be raising money away from investors until they can demonstrate a track record.”. Firms raised $4.05

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Associations Now

NOVEMBER 10, 2014

Election Day has come and gone, the winners and losers have been announced, fingers have been pointed, and now Washington, DC, transitions to a lame-duck session of Congress. — The White House (@WhiteHouse) November 10, 2014. Plus: The fight over net neutrality intensifies after the White House weighs in.

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Associations Now

APRIL 18, 2014

ADRP could potentially use them to market future meetings. The winning prize: complimentary registration to ASLA’s 2014 meeting. Take, for instance, the Washington Restaurant Association, which had staff use the glasses earlier this month to livestream its 2014 Northwest Foodservice Show. Hold a Contest.

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Associations Now

JUNE 21, 2016

During ASAE’s Membership, Marketing & Communications Conference (MMCC) last week, this point came up during “ 5 Website Improvements to Make in 5 Minutes (or Less) ,” a session hosted by McFadyen Solutions’ Ray van Hilst and the American Association of Diabetes Educators’ John Tyler.

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Associations Now

OCTOBER 27, 2016

For a while, it looked like the biggest deal in Washington, DC, wasn’t to be found in the halls of power but in LivingSocial, a homegrown success story that offered some daily deals magic. Unfortunately, that space closed in 2014. Now, the two companies, both struggling, are merging.

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Beekeeper Group

SEPTEMBER 8, 2014

You’d think we’d have the hang of it by 2014, right? Even the best digital marketers in the world often test they hypotheses only to find out they were wrong, Delaney reminded us, noting the best performing subject line in the Obama ’12 presidential campaign was “Hey”.

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Associations Now

JUNE 4, 2014

For decades, industrial hemp was off the market in the United States. including, the association notes, by former presidents George Washington, Thomas Jefferson, and John Adams—but has fallen by the wayside due to restrictive laws. Until last October, that is. The association’s hope? Momentum Rising.

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Associations Now

DECEMBER 16, 2014

Now, as 2014 comes to a close—and with Joseph Kony still not in custody—Invisible Children has decided to scale back its operations in the next year. The organization, which made its name on strong marketing efforts, plans to lay off most of its staff, close its main office, and outsource its programs in Uganda to regional partners. .

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Associations Now

JULY 9, 2014

“And there’s more than just the usual stodgy Washington losers,” the association’s Chuck Strouse promises in a blog post on the effort. — adam_hartung (@adam_hartung) July 8, 2014. Don’t Just Serve Cupcakes. “It wasn’t hard to identify that some diversification was going to be necessary.

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Associations Now

JANUARY 14, 2014

“And we face continued challenges with new tobacco products such as e-cigarettes and flavored tobacco products and targeted marketing to children that could undo some of our progress.”. population by 2014. “We

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Associations Now

FEBRUARY 20, 2014

More details: About the standards: This week, President Obama announced that the Department of Transportation and Environmental Protection Agency would begin to develop a set of fuel-efficiency standards for medium- and heavy-duty trucks for model year 2019 and beyond (rules for model years 2014 to 2018 were implemented in 2011).

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Associations Now

FEBRUARY 6, 2015

According to data from market research firm Euromonitor, cited by the Washington Post last week, the fast-casual market has swelled by 550 percent since 1999, more than 10 times the growth the fast-food industry saw in the same period. In 2014, Americans spent $21 billion at fast-casual restaurants.

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Associations Now

OCTOBER 16, 2014

We want to make it simpler, faster, and more personal than ever before,” Hessler-Radelet told the Washington Post at the time. “We Under the new process, 95 percent of candidates completed their applications, and the Peace Corps generated its largest candidate field in over two decades—17,336 people applied in its 2014 fiscal year.

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