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How to Cultivate Customer Advocates in Your Community

Socious

As buyers’ habits continue to change, marketing professionals have to either adapt to the changes or risk being left in the dust. Traditional marketing is on the way out and more and more buyers are showing us that they value information from their peers over that from marketing and sales.

How To 100
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Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Socious

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry’s deepest look into trends, tools, and tactics.

Marketing 100
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What will 2016 bring for associations?

Aaron Wolowiec

As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. Or it learns how to better network. How do staff members apply this newfound knowledge? It’s about rethinking association management systems, Abila says.

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WJ Weiser and Associates Grows into the Largest AMC for U.S. Healthcare Associations

Association Adviser

Prior to that, I worked for Baxter Healthcare in their physical therapy (PT) department as a finance manager. I was in charge of the non-clinical management aspects of each physical therapy center that Baxter managed, and became very familiar with how to efficiently manage a PT office.

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6 Articles for Associations and Millennials

SCD Group

Millennials Will Become The Majority In The Workforce In 2015. Scary Workforce Stats 2014 By Sarah Sladek vis XYZ University A culmination of Scary Stats as presented by XYZ University: By 2015, the majority of the workforce will be in their 20s. Is Your Company Ready? That means office culture is in for big changes.

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Achieving Success in Diversity and Inclusion

Association Advocacy Chick

In August, ASAE introduced the 2015-2017 Diversity and Inclusion Strategic Plan as well as new policies on religious diversity and accessibility. Association Advocacy Chick: What are some of the responsibilities for ASAE’s Diversity and Inclusion (D&I) Committee? MB: We used the principles of scan, plan, implement, evaluate.

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Monday Buzz: Prince, NABJ, and the Expectation Gap

Associations Now

on how to think like a futurist @ASAEannual #asae15 pic.twitter.com/yqDYI38vZc. — Heather Pownall (@HeatherPownall) August 10, 2015. “The majority of associations, like most organizations in other sectors, are unable to see the world from their members’ perspective.” ” Note-taking of the Day.