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Blogs that work.and spread

Higher Logic

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. What you’ll read here comes not just from my study of blogging over the years, but from personal experience. A little over a year ago, I started a blog about clear business writing.

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Now Open: The 2015 Membership Marketing Benchmarking Questionnaire

Membership Marketing

We have just launched the questionnaire for the 2015 Membership Marketing Benchmarking Report and I want to invite you to participate. To thank you for your participation in this best practices research project, MGI will send you a printed copy of the full 2015 Membership Marketing Benchmarking Report.

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Membership Marketing: Ten Year Retrospective

Membership Marketing

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. The channels that associations use for membership recruitment and engagement show the most significant change. Payment options have become more sophisticated and automated.

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Last Chance to Participate in the 2015 Membership Marketing Benchmarking Report

Membership Marketing

We will be closing the questionnaire for the 2015 Membership Marketing Benchmarking Report on February 15 th and I want to give you this last opportunity to participate. Please take some time now to participate in the 2015 Membership Marketing Benchmarking research by using this link.

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Thursday Buzz: Where Association Membership Stands in 2015

Associations Now

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. The report is downloadable for free over at the Membership Marketing Blog.

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Lifecycle Marketing: The Foundation for Membership Marketing

Membership Marketing

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1. Recruitment is when prospects choose to try you.

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Integrating Membership Marketing Channels to Grow Your Association

Membership Marketing

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.