Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Adviser

OCTOBER 13, 2016

We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. Associations should consider the positive impact technology can have on the entire organization and make necessary investments.

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

OCTOBER 20, 2023

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Bulletin describes several ways a member app can enhance and foster member engagement. In 2016, China reported 17.86 The Engaging Conference 4.0 Market perception. Ross Barkan ) Wow. million births.

Maryland 272

Maryland LMS Revenue Strategy 272

Elevating Engagement

SEPTEMBER 6, 2023

These are the newsletters association executives read to stay current on trends, insights, and opportunities for their organizations. Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Associations Now

FEBRUARY 1, 2016

A new survey by Advanced Solutions International shows that increasing member engagement is a key goal for membership executives. Adopting a strategy for measuring engagement is one way for associations to thrive. Wendling says that percentage must grow if associations want to retain high levels of member satisfaction.

Member Engagement 40

Member Engagement Survey Social Media Strategy 40

Reid All About it

MARCH 19, 2021

Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

LMS 370

LMS Nashville Strategy Video 370

Potomac Core

JANUARY 6, 2016

It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations.

eBook 100

eBook Innovation America Certificate 100

Higher Logic

JUNE 6, 2017

Online communities are now better known for their ability to improve member engagement, satisfaction, and retention than they were even a few years ago. AMS add-ons typically only contain basic features like discussion forums and member profiles, while dedicated community platforms have more robust features.

Software 201

Software Member Engagement Tools Resources 201

Potomac Core

JANUARY 4, 2017

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. in the third quarter of 2016 growth forecasts for 2017 remain mixed. Even though the U.S. economy grew at a brisk 3.5%

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Higher Logic

MARCH 12, 2019

Align Your Staff for an Effective Member Communications Schedule. If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy. Do it for Your Members… and Your Staff. Editor’s note: This post was originally published in June 2016 by Carol Valora.

Communications 174

Communications eBook Tools Team 174

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. But not everyone knows how to communicate, at least not effectively.

Communications 100

Communications Survey Social Media Revenue 100

Potomac Core

MARCH 22, 2016

Can positive association disruption reverse the fortunes for industry professionals and an organization? According to the 2016 PWC U.S. Positive Association Disruption through Member Engagement. CMAA too seeks to attract, energize, and engage young professionals in the club management profession.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

MAY 17, 2016

While traditional associations discuss member “ loyalty ” strategies, is that enough nowadays? Does your organization address some or all of the factors that define the recession ready association? Forward thinking associations are going to great lengths to help their member’s industries achieve business success.

eBook 147

eBook Survey Member Engagement Industry 147

Reid All About it

FEBRUARY 19, 2016

Engaging Your Members. Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. 5 Tips to Drive Mobile Event Sponsorships in 2016. Leading Member Engagement from the Outside-In. You are appreciated.

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

WBT Systems

JANUARY 3, 2017

The key step to a designing a new strategy or plan for association learning is to set achievable goals. The key to this is to understand the needs and expectations of your members with regard to association education programs. Increased Member Value – members place high value on association education, especially younger members.

Technology 210

Technology Learning Management System Certificate System 210

Potomac Core

APRIL 19, 2016

Where are CEO’s planning to spend their time in 2016? Advocacy Strategy Shift. Through the creation of innovative compliance strategies that create competitive advantage for the industry. Member Engagement. Is the increase in regulatory activity reshaping associations in terms of member engagement?

eBook 100

eBook DC Member Engagement Innovation 100

Potomac Core

MAY 24, 2017

In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. Since your members have more options than ever to consume new solutions, it’s a matter of time before they vote with their feet and go somewhere else.

Case Study 119

Case Study Virginia Revenue Survey 119

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

WBT Systems

NOVEMBER 8, 2016

Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.

Learning Management System 260

Learning Management System Arlington Social Media System 260

Higher Logic

DECEMBER 2, 2019

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. The community also capitalizes on gamification strategies by awarding badges and levels. The community is a great resource for members who want to see the exact workout for the day.

Examples 156

Examples Software Newsletter Review 156

Associations Now

OCTOBER 29, 2019

A new benchmarking study indicates that associations view chapters as an increasingly important element of their member engagement strategy. Meanwhile, chapter membership structures and programs are starting to shift in new ways to support members. Emphasis on PD.

Metro 67

Metro Member Engagement Report Innovation 67

Higher Logic

NOVEMBER 20, 2019

To implement the most effective and valuable mentoring program possible, remember these five tips to ensure the needs of your organization, your mentors, and your mentees are taken care of. The best mentoring programs aren't designed in a day. Create a Framework. Seek Feedback from Mentors and Mentees.

How To 240

How To Tips Leadership Survey 240

Potomac Core

FEBRUARY 28, 2018

What’s more member companies are facing increasing demands for transparency from their board members, shareholders, and also from their consumers. Associations who customize their advocacy strategies will remain relevant. billion of current-dollar GDP in 2016. Those who don’t will falter. percent or $373.7

California 132

California Analysis DC Products 132

Reid All About it

AUGUST 19, 2016

Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting. Organizer: Adrienne Bryant, CAE and the ASAE Professional Development Council. . Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday). More info/register. More info/register.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

MAY 17, 2019

. – Turn Off the Membership Churn & Keep Members for Life. Since it costs five times more to attract a new member than it does to retain an existing one, how prepared is your organization for winning members for life? Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy.

DC 170

DC Washington Social Media Revenue 170

WBT Systems

APRIL 19, 2017

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups.

millennials 245

millennials LMS Price Education 245

Higher Logic

AUGUST 28, 2018

Big things for your organization’s member strategy. It means you’re tracking your members’ activity with your organization across the board. Result 1: Your content becomes more relevant to your members. Your members like receiving emails from you when the emails are about something they’re interested in.

Software 159

Software Illinois Revenue Member Experience 159

Associations Now

NOVEMBER 5, 2019

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. Last month, PEN America announced a member expansion plan to create regional chapters for the first time in its history.

Los Angeles 60

Los Angeles New York City Tulsa Fort Worth 60

YourMembership

DECEMBER 23, 2015

Without question, associations are interested in connecting with millennials as both members and leaders. In order to make a successful shift for your organization, you must look at the millennial generation’s work style, expectations and long term goals. Millennial needs and wants are different than those of generations past.

millennials 150

millennials Video Social Media Technology 150

Higher Logic

JULY 7, 2016

Are there some qualities that all community managers -- no matter the industry, audience or strategy -- have in common? Understanding what your members want and need. No matter how hard you work, if you don’t understand what your members want and need, you’re going to have trouble cultivating a successful online community.

Guidelines 136

Guidelines Tools Examples Survey 136

Associations Now

FEBRUARY 25, 2020

What I’ve learned is that there isn’t a one-size-fits-all formula for membership growth, but what I see many organizations doing, especially right now, is doubling down on human connections that bring people closer together. Before I leave you, I want to remind readers of a few central tenants of the member experience. Take a stance.

United States 67

United States Member Engagement Member Experience Innovation 67

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Presenter: Amanda Myers, Director of Member Strategy, Abila.

Survey 150

Survey Louisville DC Maryland 150

Expo Logic

FEBRUARY 28, 2020

That once the event is over, they delete the event app and that’s the end of their engagement. Getting your members engaged is crucial to the strength and relevance of your organization. 25% of organizations that have 80+ renewal rates for NEW MEMBERS, utilize peer-to-peer member contact to boost renewals.*. .*.

Committee 36

Committee Member Engagement Communications Marketing 36

Reid All About it

SEPTEMBER 9, 2016

Learn about game element fundamentals and mechanics, strategies to increase participation and engagement, and considerations for planning a gamified fundraiser. Associations are finally beginning to realize that they are sales organizations, even though “sales” has been a bad word in association management for a long time.

Social Media 150

Social Media New Jersey Tips Recruiting 150

Reid All About it

FEBRUARY 16, 2018

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. describes a few ways AI can help staff provide personalized content to every individual member , an inhuman task made possible by AI.

DC 150

DC Washington Recruiting Recruitment 150

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. Gmail is the second leading email client with 20% market share (as of December 2016). billion people use Gmail today (as of July 2017). A/B test the subject line.

Marketing 149

Marketing Communications Content Report 149

Smooth The Path

MAY 23, 2017

A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders. Day 1 is the term that Jeff Bezos uses for an organization’s startup and growth phases. We can change the organization’s strategy. Followed by death.”

Project 89

Project Conference Strategy Member Engagement 89