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2017 Membership Marketing Benchmarking Report

Membership Marketing

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics.

Report 49
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Host: Marketing General, Inc. Host: Grit Marketing.

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Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Host: Marketing General, Inc. Host: Grit Marketing.

San Jose 150
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Wednesday Buzz: Adjusting Your Travel Policy to Millennials

Associations Now

Being a little more flexible with your business travel policy may keep your millennial employees happy. It’s no secret that employers are going to have to be adjustable to keep up with the needs and preferences of millennials. — Deirdre Reid, CAE (@deirdrereid) June 6, 2017. Future Proof.

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The 2018 Membership Marketing Benchmarking Report

Membership Marketing

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

Report 60
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Association Brain Food Weekly: 1.26.18

Reid All About it

Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Make Your Marketing Technology Resolutions for 2018.

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