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The 2018 Membership Marketing Benchmarking Report

Membership Marketing

The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant. New member recruitment continues to be the driver for growth in membership counts.

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Daily Buzz: Rethink Your Recruiting Process

Associations Now

To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture. — Personify (@Personifycorp) October 18, 2018. It starts with your onboarding process , from the MultiView blog.

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Membership Marketing: Ten Year Retrospective

Membership Marketing

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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2021 highlights: The 5 top posts published on Ungated this year

Ungrated

The past 12 months have been busy on CAI’s Ungated blog. Earlier this year, we were thrilled to accept the bronze award for the best overall blog site at the 2021 AM&P Network EXCEL Awards , an annual program that recognizes excellence and leadership in nonprofit association media, publishing, and communications.

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Association Brain Food Weekly: 2.16.18

Reid All About it

How to convert blog readers into leads. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. . Host: Event Manager Blog. Hootsuite ). Kissmetrics ). 1 CMP credit. Host: PCMA.

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Daily Buzz: It’s Time to Start Thinking About 2019

Associations Now

The beginning of October marks the official start of the Halloween season—and the beginning of the end of 2018. Callie Walker from the MemberClicks blog suggests asking these four questions : What was successful in 2018? What was the biggest lesson learned in 2018? — JP Moery (@jpmoery) October 2, 2018.