Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This payment method has expanded over the years.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Higher Logic

AUGUST 2, 2018

Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force , but just a marketer pulling some metaphorical levers and gears behind a curtain. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Associations Now

FEBRUARY 6, 2020

The trend line is clear: Social media remains the centerpiece for many organizations’ ad-spending strategies, and its role is growing. But what if your goal is to market your brand, rather than a product? In those cases, 55 percent of social marketers said they struggled with ROI. percent of the media spending pie.

Social Media 114

Social Media Email Marketing Strategy Marketing 114

Associations Now

OCTOBER 2, 2018

The beginning of October marks the official start of the Halloween season—and the beginning of the end of 2018. Callie Walker from the MemberClicks blog suggests asking these four questions : What was successful in 2018? What was the biggest lesson learned in 2018? — JP Moery (@jpmoery) October 2, 2018.

Email Marketing 79

Email Marketing Project Price Committee 79

Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world. Email Body. Really Good Emails.

Tips 89

Tips Email Marketing Newsletter Content 89

Associations Now

MARCH 26, 2019

Here are some insights to consider within your organization. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. Embracing this across an organization could help make social media a true asset.

Strategy 100

Strategy Social Media Maine millennials 100

Associations Now

JANUARY 7, 2019

See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.” Which, of course, is good for organizations that run private communities. Which is good for “owned” resources, like email marketing. Oh, how right I was.

Social Media 111

Social Media Course Technology Email Marketing 111

Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Listen: Young people simply aren’t jumping to join an organization with an online presence that looks like it’s from the 1970s.

Communications 184

Communications millennials Tips Software 184

Association Success

OCTOBER 28, 2020

The GDPR became enforceable on May 25, 2018 to enhance the protection of personal data of citizens of the EU. The GDPR increased the obligations of organizations that collect and or process personal data. In short, if you have a business that markets to people in the EU, the GDPR applies to you. Invalid emails.

California 78

California Newsletter Software Revenue 78

Associations Now

OCTOBER 26, 2018

— Deirdre Reid, CAE (@deirdrereid) October 26, 2018. You spend hours on your email marketing strategies, but it’s all for nothing if your emails aren’t being delivered. The SendX blog shares their guide to email deliverability. And it needs a branding strategy to become more recognizable. Other Links of Note.

Strategy 77

Strategy Innovation millennials Email Marketing 77

GrowthZone

JULY 24, 2018

In a nutshell, an AMS provides membership-based organizations an all-in-one member management system. The company was founded in 1996 and serves over 3,000 membership organizations. YourMembership – Cloud-based AMS that supports small to mid-sized organizations. Download your free copy of our 2018 Association Survey Results.

Software 84

Software Association Management Austin Atlanta 84

Associations Now

OCTOBER 15, 2018

To build psychological ownership, Kirk says organizations must use “at least one of three factors: control, investment of self, and intimate knowledge.”. Intimate knowledge happens when people believe they know a brand inside and out, ultimately creating a special bond and loyalty to that organization. Do you agree?

Email Marketing 52

Email Marketing Products Industry Review 52

Higher Logic

MAY 3, 2018

We should apply these simple but effective email mantras every time: Personalize the subject line. If you’re sending relevant content to people who have subscribed to your organization, then the Google unsubscribe feature won’t be a factor in your email campaigns. Personalize your emails. A/B test the subject line.

Marketing 149

Marketing Communications Content Report 149

Associations Now

OCTOBER 12, 2018

For a robust social media strategy, your organization needs to leverage its Instagram followers. — Tracy Stuckrath (@Thrivemeetings) October 11, 2018. The VolunteerMatch blog offers six email marketing strategies to get more volunteers involved. The Wild Apricot blog explains how to get started.

Social Media 58

Social Media Class Email Marketing Tools 58

Higher Logic

JUNE 14, 2018

Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018. Their guests include social media marketers and leadership from organizations like Lenovo, Brandwatch, the Houston Texans, and the W2O Group. Their blog articles are well-researched and very in-depth.

Marketing 116

Marketing Social Media Houston Resources 116

Reid All About it

NOVEMBER 10, 2017

Your promotional and informational emails are no better than anyone else’s unless you give each member what they want. And, unlike other organizations in your member’s world, your association has (and can get) the data to deliver personalized, if not hyper-personalized, content based on their unique wants and needs.”. 1 CAE credit.

DC 150

DC Washington Tools Education 150

Reid All About it

NOVEMBER 9, 2018

Learn the real reasons why many organizations find it difficult to hit their growth goals, and the practical steps you can take to increase your membership. That’s why many organizations are turning to integrated learning experiences. But most will agree that recruitment and retention feels tougher now than ever before. 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

Socious

DECEMBER 14, 2016

Gartner , the IT, marketing, and supply chain consulting powerhouse, even predicts that: “By 2018, organizations that have fully invested in all types of personalization will outsell companies that have not by 20%.”. Method #5) Email Marketing. Personalization isn’t just important to your members, either.

Software 100

Software How To Tips Member Experience 100

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. They had more problems, and we had more solutions.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Reid All About it

MAY 11, 2018

If your organization has a free webinar or event coming up, please send me the link. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Get the down low on what exactly GDPR is and what you and your organization should ensure is in place for compliance by May 25, 2018. Tue 5/15 at 12 p.m.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

JULY 13, 2018

A really good list of email marketing best practices. If your organization has a free webinar or event coming up, please send me the link. Learn about IT management essentials and how to build a culture at your organization that includes these fundamentals. Organizer: Talisa Thomas-Hall. Harvard Business Review ).

DC 37

DC Washington Member Engagement System 37

Expo Logic

DECEMBER 27, 2019

Event MB also reports that, between 2018 and 2019 alone, all-in-one event management software adoption grew from 9% to 36% — tripling the number of users who are now harmonizing their business' software suites into a central platform. So much attention on digital event management tools has catalyzed an explosive new software niche.

Tools 36

Tools Software Social Media Conference 36

Reid All About it

NOVEMBER 2, 2018

You’re missing a big opportunity if other organizations offer online learning programs to your audience but your association only provides education the traditional face-to-face way. The 4 Stages of Event Program Maturity: View Your Organization through the Lens of the Event Evolution Model. It all makes sense now. More info/register.

Chicago 38

Chicago DC Tools Content 38

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. If your organization has a free webinar or event coming up, please send me the link. Organizer: Alexandria Brown Bag. Yes, no, maybe so?

DC 30

DC Washington Revenue Chicago 30