Membership Marketing

JULY 11, 2024

ADDING NEW MEMBERS Providing value to attract and retain members remains the foundation of growing membership, but effective recruiting of new members remains critical. One method that shows promise in supporting recruitment efforts is paid digital marketing. The channels for reaching and inviting prospects to join are evolving.

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Report Marketing Member Research Innovation 52

Reid All About it

MARCH 15, 2019

Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there. Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC).

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DC Washington Denver Sacramento 150

Reid All About it

JUNE 19, 2020

Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Pandemic silver linings.

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Video Conference Revenue Industry 221

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag). CAE credit.

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Columbus North Carolina LMS millennials 39

Reid All About it

MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. That’s the question the Professionals for Association Revenue asked several association executives and consultants.

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Revenue Tools Education Member Experience 39

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FEBRUARY 4, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. But our clients are reporting that their in-person registration rates are running about 50-60% of 2019 numbers. CEO Update LIVE: Recruiting. Michael Shonholz, Chief Revenue Officer at ARG, Inc. Guest: Christopher Olusola.

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Content Education Recruiting Recruitment 39

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SEPTEMBER 6, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Many associations struggle to identify additional sources of revenue and content for their members. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL).

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Chicago LMS New York Content 37

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NOVEMBER 1, 2019

The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. Data breaches devasted small businesses in 2019, with 10% having to close their doors as a result. Recruiting Members at Trade Shows and Other Events.

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Washington Social Media Content Texas 34

Reid All About it

OCTOBER 18, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. or subscribe for updates. CAE credit.

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North Carolina Education Project Communications 34

GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. Generate revenue. Grow membership and revenue fast with sales funnel and marketing automation. Keep members engaged with event management, member forums, and educational certification tools. It has been updated. Streamline operations. Chamber Nation.

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Software Association Management Price Membership Management 148

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Optimize your website Your website is a cornerstone when recruiting new members. Keeping established members around provides your organization with a steady revenue stream. It also creates a more diverse member base.

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Marketing Strategy Tips Email Marketing 98

Reid All About it

FEBRUARY 21, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Most association execs understand how the Americans with Disabilities Act (ADA) applies to meetings, certification exams and online courses, but what about one of your key public spaces—your website? Tue 2/25 at 12 p.m. DC Idea Swap).

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DC Washington Content Education 221

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JANUARY 8, 2021

Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Las Vegas Case Study Conference LMS 370

Leading Learning

JULY 2, 2020

As the authors of a 2019 Harvard Business Review article put it: In an age of ubiquitous disruption and unpredictable job evolution, it is hard to argue that the knowledge acquisition historically associated with a university degree is still relevant. The Need for Leadership. And, of course, academia isn’t sitting still.

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Education Course Certificate Leadership 59