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FEBRUARY 12, 2021

They urge associations to stop living in limbo and start planning virtual events for 2021. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Presenters: Harneet Singh, Director of Marketing, Preseem. The Future of the Event Industry: 2021 Outlook. Host: Event Manager Blog.

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Membership Marketing

JULY 15, 2021

In my recent interview, we discussed these topics with insights from the 2021 Membership Marketing Benchmarking Report and the recently released book, Membership Recruitment: How to Grow RecurringRevenue, Reach New Markets and Advance Your Mission. For more information, contact Tony at Tony@MarketingGeneral.com.

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FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Jen Dary, One Plucky Blog ). Host: American Marketing Association. Quick hits.

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FEBRUARY 26, 2021

MemberSuite says member expectations are different now in 2021, the bar is set higher. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market.

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Membersuite

MARCH 19, 2021

Speaking of integration … 82% of our quiz participants said their current AMS/CRM doesn’t allow for easy integration with third-party applications, such as marketing automation, event management, and online community platforms. The post The Top 3 AMS Pain Points in 2021 appeared first on MemberSuite, Inc.

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FEBRUARY 5, 2021

The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. No one knows what 2021 will bring but MemberSuite says you should plan for a few different scenarios. (Rob

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Leading Learning

DECEMBER 20, 2020

Our wish is that the points below provide fodder for your own reflection—that powerful engine of learning—and equip you to make educated guesses and craft hypotheses about what the learning business landscape of 2021 may look like and how that landscape might shape your own organization’s offerings. percent). Here are those the top six. (To

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Reid All About it

DECEMBER 4, 2020

Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. He shares ideas to get you started with 2021 conference planning. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. 2021 Event Trends.

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Reid All About it

JANUARY 8, 2021

I was going to pull out a quote from Lowell Aplebaum’s piece about the exciting possibilities for associations in building new norms in 2021, but I can’t choose. I miss Maggie McGary’s regular blogging, so you can bet I perked up when I saw a new post from her in my inbox. Jodi Harris, Content Marketing Institute ).

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Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Membership Momentum: Leading Your Association into 2021.

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AMR Management Services

MARCH 13, 2024

This is a significant increase from 2021, in which only 26% of associations saw an increase. In 2023, 49% of associations reported an increase in membership.

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Microsoft’s 2021 Work Trend Index focuses on the move to hybrid work.

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NOVEMBER 13, 2020

The Association Laboratory Research Alliance invites association executives to participate in the Looking Forward 2021 study. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Powering Engagement with Persona-Led Marketing. Host: Vanilla.

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Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Anthony Fauci says herd immunity is possible by the fall of 2021, and ‘normality’ by the end of 2021 … if 75-80% of Americans are vaccinated. Hello 2021 CRP Coffee Chat.

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Forj

MAY 13, 2021

6 Virtual Conferences Lessons Learned for 2021. For an in-depth look at this topic, check out this past blog post we wrote about virtual conferences for associations — however, the sections below should provide a good overview. 6 Virtual Conference Lessons Learned for 2021. Prioritize accessibility for all attendees.

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Membership Marketing

AUGUST 3, 2022

Here are some of our top findings on what drives membership growth from the 2022 Membership Marketing Benchmarking Report. Demonstrating a continued upswing, 53% of associations believe their value proposition to be compelling or very compelling (up from 52% in 2021 and 48% in 2020).

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Gerson, Venable LLP ).

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NOVEMBER 6, 2020

At some point in 2021, associations will switch from virtual-only conferences to hybrid conferences. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

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JUNE 4, 2021

His recommendations at Susan Cain’s Quiet Revolution blog would improve the conference learning and networking experience not only for introverts , but for extroverts too. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. The State of Community Management 2021.

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Quick hits. This is so me.

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Reid All About it

APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

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APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Get an overview of major risks facing associations in 2021.

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APRIL 16, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Building the 2021 Event Playbook. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic.

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APRIL 2, 2021

A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. 21 SEO tips, tactics, and trends for website content in 2021. Mike Murray, Content Marketing Institute ).

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Reid All About it

SEPTEMBER 11, 2020

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Paulina Curto, Senior Marketing Manager at Cvent. Take away actionable insights and approaches to follow your yellow brick road to success in 2021, and beyond.

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Reid All About it

OCTOBER 1, 2021

” Contrarian marketing common sense. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. – Engage 2021. Key Insights From The 13th Annual Membership Marketing Benchmark Report. I’ve never seen #1 on a list like this before.

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Membership Marketing

MAY 24, 2022

This month I presented these challenges and solutions at ASAE’s Marketing Membership and Communications Conference. The session, titled “The Seven Deadly Sins of Membership Marketing,” shared how to diagnose these sins, provide insights to remove them, and allow membership efforts to advance. Here is a link to the presentation slides.

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

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Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Subscribe to Blog via Email.

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Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

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Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Subscribe to Blog via Email.

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SEPTEMBER 3, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Mike Agron, Content Marketing Institute ). Subscribe to Blog via Email. Tue 9/14 – Live Review 2021.

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Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. But, fear not, Event Farm crunched the numbers and came up with guidelines on how much your 2021 event budget might increase for each line item. Chapter benchmarking.

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NOVEMBER 20, 2020

Read the rest of her excellent post, Normal is Over(rated) – For Now , at the Velvet Chainsaw Consulting blog. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. As we near the end of 2020, many are asking what events will look like in 2021 and beyond. Certification launch.

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Reid All About it

MARCH 19, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Event Strategies 2021 and Beyond. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Event Strategies 2021 and Beyond. (David Vallance, Dropbox ).

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SEPTEMBER 24, 2021

WBT Systems lays it on the line: “Associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.” Subscribe to Blog via Email. 2021 Association Trends Study: Building the Next Normal. Cohort-based online courses.

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Reid All About it

JULY 2, 2021

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Creating your Content Stream—from Marketing to Sales to Programs. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience. Email Address: Subscribe.

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