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4 Best Practices for Engaging Your Members with Direct Mail

Fonteva

What is membership engagement and how does it affect your organization? When your members respond to your emails, attend your events, or donate their time and money to your cause, they’re engaging, and that engagement keeps your organization running. Let’s get started.

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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

Led by Community Manager, Simona Ciampi, the American Association for Clinical Chemistry’s community, AACC Artery, encourages interactions among members with diverse scientific backgrounds, which fosters consistent new collaborations and fruitful discussions. 4% Open Forum subscription rate. Congrats to our 2018 winners! Highlights.

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5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. We’ll discuss the following ways that the right software can boost your fundraising power: 1.

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Insights from the Membership Marketing Benchmarking Report

Membership Marketing

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. As a result, the report highlights some of the best practices that correlate with increased new member input, higher renewal rates, and total membership growth.

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5 myths to avoid when marketing for associations

MultiBriefs

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. We've debunked some of the most common marketing misconceptions below, giving you the information you need to reach your organization's goals. That's not always the case.

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6 Data Points to Track in Your AMS + Why You Need Them

MemberClicks

If you’re reading this, you’re likely interested in tracking more data points about your members in your association’s membership database. But a random influx of data isn’t necessarily better for your association, and tracking the wrong data points can overwhelm your organization and lead you down a detrimental path.

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4 Tactics to Boost Your Email Trustworthiness

Associations Now

If your association’s email program loses its reputation among messaging providers, it can create major headaches down the road. You put a lot of time into the emails you send—and you want those messages to hit your members’ inboxes. Consider your visual contrast. So by hiding the unsubscribe link, you’re tempting fate.

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