The Association 100
APRIL 21, 2024
In this video , I dive into managing negative publicity effectively. Navigating this terrain requires prompt and honest communication. Here’s how: 1. Respond quickly and transparently – Immediate acknowledgment of the issue with a clear action plan is crucial. Delays can worsen the situation. 2. Stick to the facts – Provide accurate information to maintain credibility and trust. 3.
The Association 100
APRIL 21, 2024
In this video , I tackle a fundamental question for association communicators: What makes something newsworthy? We’re often tasked with promoting stories that may not inherently grab headlines. Here’s a breakdown of the critical elements that can transform your association’s updates into compelling news: • Timeliness is crucial. • Relevance.
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The Association 100
APRIL 21, 2024
Join us on the latest episode of The A100 podcast , going live tomorrow, where Kara Dickerson, Founder of Content With Impact, unveils transformative strategies for elevating association events. Drawing from her pioneering work at CES , Dickerson emphasizes the importance of data in tailoring event experiences that engage diverse industries. She discusses actionable methods for ensuring diversity on stage, like setting clear inclusivity standards and regular diversity audits.
The Association 100
APRIL 21, 2024
In the latest A100 podcast episode , we explore crucial strategies of leadership development and succession planning, providing an in-depth look at how to cultivate future leaders and ensure the sustainability of your association through effective leadership transitions. We discuss the benefits of pairing experienced leaders with emerging talent and how mentorship programs can facilitate knowledge transfer and leadership skills. “Leadership isn’t just about navigating the present; it
The Association 100
APRIL 7, 2024
OnWrd & UpWrd’s latest open mic Q&A, “Mastering Earned Media for Associations,” offered a deep dive into effective media strategies for associations. Highlights included crafting narratives that resonate, personalizing pitches, innovative follow-up techniques and the strategic use of Letters to the Editor. Attendees explored storytelling for industry advancements, building meaningful trade publication relationships and employing modern metrics for measuring PR success.
The Association 100
APRIL 7, 2024
Join me on this week’s episode of The A100 podcast, dropping tomorrow, as I embark on a solo journey to unravel the complexities of PR and media relations for associations. I’ll guide listeners through creating newsworthy content, managing strategic press lists, securing national coverage and nurturing lasting media relationships. Offering a wealth of strategies and insights, this episode transforms your approach to PR, positioning your association as an industry leader.
The Association 100
APRIL 7, 2024
Unlock the secrets to maximizing your association’s research with OnWrd & UpWrd’s eBook, “Five Steps to Unlock the Power of Your Association’s Research.” This guide will help you amplify the reach and significance of your research efforts. The five-step process is designed to involve critical stakeholders early, identify compelling narratives within your findings and develop a robust strategy for sharing your insights.
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