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Case Study: Texas Society of Association Executives

Association Adviser

However, ad sales were down, member involvement in articles had declined and the association lacked an overall brand strategy to establish a consistent link between the publication and the association. With a new design direction, TSAE then revamped its content strategy.

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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . Member recruitment. More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m. More info/register.

Revenue 256
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Association Brain Food: 2.2.24

Reid All About it

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. . – Practice implementing zero-based budgeting strategies in sample scenarios.

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Association Brain Food: 10.6.23

Reid All About it

Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Host: Fridays@4 Speakers: Kia Davis Vy Le, CAE, Linguistic Society of America Kerri L. Content marketing. More info/register.

Revenue 256
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Leadership through Blended Learning: Sorority LMS Success

WBT Systems

Provides more opportunities for social learning, collaboration, increased participation and informal strategies. Gamma Phi Beta International Sorority , one of the ten oldest women’s organizations in North America and the first to be called a “sorority,” was founded in November 1874, at Syracuse University in New York.

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Include Is a Verb

Spark Consulting

Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link]. Member Relations: An Association-Centric Approach to Customer Relationship Management (with George Breeden , MBA, CAE and featuring Lehman Reports data), available at [link].

America 150
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Association Brain Food Weekly: 1.22.21

Reid All About it

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Troy Pfeffer, Partnerships Director, Howspace North America. Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Virtual volunteer fatigue. Sponsorships. More info/register.