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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Kiana Minkie, Marketing Content Specialist, Acrolinx.

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Troy Pfeffer, Partnerships Director, Howspace North America. Membership survey.

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. 17+ free ways to get more traffic to your content. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. Tips for cover letters.

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millennials Resources North Carolina Certificate 150

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Our research resulted in two books dedicated to positioning executives for success in digital markets. One of the biggest is whether AI-generated content is protected by copyright law.

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Revenue Chicago Leadership Content 88

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DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D.,

Arlington 266

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JULY 2, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader.

Technology 370

Technology Strategy System Education 370

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MAY 7, 2021

Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve.

Technology 370

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Professionals in Certification Networking Event.

Recruiting 370

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FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Michael Barrett, Sports & Leisure North America Centerplate, a Sodexo Company.

Chicago 243

Chicago Baltimore Education Content 243

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SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Get all the juicy details on how they crafted a killer title, created engaging content, and promoted the webinar to the right audience. More info/register. 1 CAE credit. . 1 CAE credit.

LMS 266

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DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. CAE credits.

Blended Learning 300

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APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. More info/register.

DC 205

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JULY 21, 2023

This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – CAE credit. More info/register. 1 CAE credit. .” 1 CAE credit.

Atlanta 195

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GrowthZone

JUNE 21, 2021

The GrowthZone Website Content Management System (CMS) empowers chamber website administrators to manage their sites fully and intuitively. Marketing automation. Email marketing. FEATURES: Marketing. Email marketing. Education subscriptions and certifications. Online payment processing. Financial reporting.

System 148

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FEBRUARY 14, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Learn how to develop the ideal mix of self-paced, virtual and in-person training content.

DC 243

DC Content Education Washington 243

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Rebecca Humphrey, Head of North America Workplace Practice Group, Savills.

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JANUARY 22, 2021

Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. Host: ASAE Marketing Professionals Community.

Innovation 370

Innovation Communications Education Strategy 370

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NOVEMBER 5, 2021

WBT Systems wrestles with that question and comes up with several situations where it’s okay, and not okay, to give away educational content. Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Education pricing. When is “free” okay? Age diversity. Quick hits. More info/register.

Survey 195

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JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report.

Video 195

Video Technology Content Strategy 195

MemberClicks

SEPTEMBER 20, 2023

Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications.

Association Software 52

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AUGUST 27, 2021

Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. Amanda Kaiser recommends making your exhibitors and sponsors true content partners. OSCPA told WBT Systems, “ We’re not going back. ”.

Tampa 200

Tampa Revenue Education Content 200

Higher Logic

FEBRUARY 27, 2018

Higher Logic had all the features we needed to fulfill our strategic objectives: we can work independently to post content, the company is geared towards helping clients, and it helps increase efficiency. Each community has its own discussions, email, and resource library filled with relevant content. said Nancy.

Kansas City 180

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SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150

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SEPTEMBER 11, 2020

When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Paulina Curto, Senior Marketing Manager at Cvent. Where are the pitfalls? Host: Cvent.

LMS 329

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JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. Forget White Fragility : here are ten books America should be reading about race. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Bruce Feiler, Harvard Business Review ). 1 CAE credit.

Montana 221

Montana North Carolina Review Member Engagement 221

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MAY 28, 2021

6 tried-and-true ways to extract content from your subject matter experts. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. An event planner is the sixth most stressful job in America. Presenters: NMG’s vice president and content director Loren Edelstein.

Innovation 284

Innovation Technology Survey Team 284

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SEPTEMBER 4, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content. Learn how virtual events can be part of a meaningful data-driven content strategy. Tue 9/8 at 1 p.m. – More info/register.

Montana 322

Montana LMS Revenue Recruiting 322

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MARCH 20, 2020

You can find yours on the Feeding America website. Good Morning America, YouTube ). Get answers to any questions you have, from re-purposing content to meet the needs of your learners to translating your on-site experience to an online platform. Content Forum Community Chat/NTC Birds of a Feather Virtual Roundtable.

North Carolina 221

North Carolina Technology Strategy Revenue 221

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NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. – 10 Secrets for Creating Great Webinar Content. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Tue 11/15 at 2 p.m.

Handbook 237

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Higher Logic

FEBRUARY 27, 2018

Higher Logic had all the features we needed to fulfill our strategic objectives: we can work independently to post content, the company is geared towards helping clients, and it helps increase efficiency. Each community has its own discussions, email, and resource library filled with relevant content. said Nancy.

Kansas City 136

Kansas City Library Kansas Team 136

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APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members. AI and associations. More info/register. More info/register.

Education 195

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.orgCommunity

FEBRUARY 6, 2019

Grow Market Share. Yes, some associations have certification programs. Tracy shared these statistics from the Association for Talent Development: corporate training is a $160 billion industry in North America, and worldwide it’s a $355 billion budget. Licensing content can be a good place to start.

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JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. It’s the underlying principle of Inbound Marketing. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195