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JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Troy Pfeffer, Partnerships Director, Howspace North America. 8: Innovate.

Innovation 370

Innovation Communications Education Strategy 370

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DECEMBER 1, 2023

At The Free Press, venture capitalist Katherine Boyle describes how a dynamic vision can win the fight for America , instead of “letting doomsayers, technophobes, and neurotics undermine it from the inside.” From the Electoral College to the Senate, reforms to our founding charters are possible without amendments. 1 CAE credit. 1 CMP credit.

Arlington 268

Arlington Technology Strategy Los Angeles 268

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 229

Revenue Survey Education Strategy 229

Reid All About it

SEPTEMBER 22, 2023

Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register. 1 CAE credit.

LMS 268

LMS Revenue Education Strategy 268

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Kim Moutsos, Content Marketing Institute ). Lisa Block, Velvet Chainsaw Consulting ).

Innovation 359

Innovation Las Vegas Communications Education 359

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Risking innovation. Prepare Your Event strategy for 2021.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 257

Survey Project Strategy Education 257

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Winning champions commit to act first.

DC 232

DC Arlington Virginia America 232

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Is your Board ready for innovation? Host: EventMobi Speakers: Alistair Fernandes, Event Tech Manager, EventMobi Thorben Grosser, VP of Product Marketing, EventMobi Rheanna Spence, Sales & Marketing Manager, The Meetings Space Bob Vaez, CEO & Founder, EventMobi Wed 11/29 at 12 p.m. –

Arlington 263

Arlington Los Angeles Atlanta Technology 263

NXUnite

NOVEMBER 28, 2023

While these investments involve several moving parts, impact investing is essentially leveraging capital to create positive change, earn revenue, and drive innovation across the social good sector. They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions. Yes, it does!

Directory 130

Directory Education Software Innovation 130

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Troy Pfeffer, Partnerships Director, Howspace North America. 8: Innovate. Presenter: Randall Rollinson, President, LBL Strategies. Membership survey. Tue 2/2 at 12 p.m. Communicate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Grip Speakers: Dahlia El Gazzar, Founder, DAHLIA+Agency Hew Leith, VP of Marketing, Grip Wed 5/3 at 12 p.m. –

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. If your organization wants to level up its marketing efforts, consider working with professionals. Take a collaborative approach.

Discount 52

Discount Social Media Examples Strategy 52

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. Fri 4/14 at 10 a.m.

Leadership 195

Leadership Education Revenue Strategy 195

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 But answers aren’t enough anymore. Navigate Industry 4.0

Revenue 88

Revenue Chicago Leadership Content 88

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. The Naughty and Nice Checklist: A Successful New Member Digital Onboarding Strategy.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

Technology 370

Technology St. Louis Strategy Products 370

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Associations Now

MAY 18, 2017

The Outdoor Advertising Association of America decided to make its badges smart in more ways during its OAAA/Geopath National Convention + Expo in New Orleans this week.The badges included both near field communication (NFC) chips and radio-frequency identification (RFID) antennas, allowing for interactivity in multiple ways.

Innovation 51

Innovation Conference Video America 51

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Do you need support with membership marketing?

Certificate 322

Certificate Technology Communications Revenue 322

Nimble AMS

OCTOBER 6, 2022

. “We are excited to announce our partnership with 108 ideaspace, a leading certified Salesforce implementation partner in Canada, focusing on the association and nonprofit markets” says Tim Burke, Sr. “108 ideaspace will be an integral part of extending our footprint throughout North America.”

Software 130

Software Class System America 130

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JUNE 12, 2020

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Identify signals in the market that can impact how you operate. With rising costs of R&D and globalizing competition, it often makes sense to collaborate with competitors on product development, innovation and joint manufacturing. More info/register.

Montana 243

Montana Leadership Tools Innovation 243

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NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Moderator: Heather Story, consultant, Volunteer Strategies. Publications: How are Societies Approaching Innovation and Revenue Diversification? Understand how to separate strategy from tactics. Quick hits. Fireside Chat).

Survey 195

Survey Revenue Price Team 195

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JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. If you’re in the IT department, you have to walk the fine line between saying “no” to some ideas while not shutting down your staff’s innovation muscle. DelCor explains how to both encourage innovation and reject ideas with no future.

Raleigh 186

Raleigh DC Washington Social Media 186

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start?

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

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JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. What set the stage for Driverless Associations?

eBook 100

eBook Innovation America Certificate 100

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JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Powering Engagement with Persona-Led Marketing. Host: Halmyre.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

JUNE 5, 2020

I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge.

Innovation 273

Innovation Conference FAQ Industry 273

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MAY 28, 2021

Collaborative innovation. Greg Satell says great innovators cultivate long-standing relationships with trusted thought partners. Because innovation is a highly social activity, collaboration is increasingly becoming a competitive advantage. An event planner is the sixth most stressful job in America. Tue 6/1 at 12 p.m. –

Innovation 284

Innovation Technology Survey Team 284

EventMobi: Association Events

AUGUST 11, 2023

Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. Members-only spaces. Member benefit page.

Examples 130

Examples Directory Software Video 130

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AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Ashley Neal at Sidecar wonders if innovation has slowed down at associations or become business as usual. Quick hits.

Tampa 200

Tampa Revenue Education Content 200

Ngage Management

MAY 20, 2022

Ngage Management has welcomed seven employees to its Okemos-based company in the last five months, expanding its account executives, marketing and communications, events and education, and operations departments. The Marketing and Communications department also welcomed a new team member, Katie Searl.

Michigan 52

Michigan Project America Committee 52