Association Adviser

MAY 23, 2018

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Marketing, production, IT and ad sales are probably next on your priority list. This is likely a question at the back of every association executive’s mind. You can’t do it alone.

Revenue 61

Revenue Communications Survey Team 61

Association Adviser

MAY 23, 2018

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Marketing, production, IT and ad sales are probably next on your priority list. This is likely a question at the back of every association executive’s mind. You can’t do it alone.

Revenue 61

Revenue Communications Survey Team 61

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

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DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers.

LMS 221

LMS Software Revenue Cost 221

NXUnite

NOVEMBER 28, 2023

In this article, we’ll introduce you to remarkable social good investors who are actively seeking out companies committed to positive change, including anything from fundraising technology vendors to Google Grants agencies. We offer SEO and content marketing services for brands powering community impact. Yes, it does!

Directory 130

Directory Education Software Innovation 130

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

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JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

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AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. I’m seeing a wave of articles about the “bad science” of generationalism. The countdown is on! Generationalism. Quick hits. Tue 8/31 from 11 a.m.

Tampa 200

Tampa Revenue Education Content 200

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JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Velvet Chainsaw

OCTOBER 26, 2020

I was inspired by a post by Lisa Cowley, CEO of Beacon, who penned a moving article entitled “ It Is Okay Not to Be Okay.” Many of us have learned to be more flexible and innovative. We’re being challenged to produce breakthrough events that deliver both member value and much-needed revenue to our organizations.

Revenue 98

Revenue Team Industry Innovation 98

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SEPTEMBER 3, 2021

Her must-read article recognizes the contributions of consultants and ASAE staff, shares advice for attendees and speakers, and recommends some standout sessions. Mike Agron, Content Marketing Institute ). Netflix is a great example of how focusing on content, use experience and value, combine to grow engagement, revenue and renewals.

Learning Management System 195

Learning Management System Education Technology Review 195

.orgSource

MARCH 20, 2023

Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. The willingness to see from a different perspective and the courage to innovate should also characterize your attitude to digital initiatives. Adaptation and resilience were watch-words during the pandemic.

Leadership 88

Leadership Process LMS Technology 88

AssociationChat

JUNE 8, 2020

In a Forbes article titled, “Why Collaborating With Your Competition Can Be A Great Idea,” the author shared research indicating that “coopetition” could be a financial win for the organizations that opt to go that direction. Competitors tend to face similar markets and use similar resources and technologies.

Certificate 78

Certificate Innovation Revenue Cost 78

AssociationChat

JUNE 2, 2020

In a Forbes article titled, “Why Collaborating With Your Competition Can Be A Great Idea,” the author shared research indicating that “coopetition” could be a financial win for the organizations that opt to go that direction. Competitors tend to face similar markets and use similar resources and technologies.

Certificate 76

Certificate Innovation Revenue Cost 76

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OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it.

Revenue 195

Revenue Survey Leadership Education 195

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FEBRUARY 22, 2019

The weekly list of free educational events and resources for the association community… I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. Technology vs. Innovation: Association Learning Strategies in Practice.

Social Media 170

Social Media DC System Washington 170

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JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

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APRIL 12, 2019

To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Tom Whatley, Content Marketing Institute ).

LMS 276

LMS Pennsylvania Innovation Education 276

WBT Systems

JANUARY 24, 2017

Interestingly, Associations Now , the information resource for association executives from ASAE , has a long-running series of articles called “ Best Benefit Ever “, which highlights what innovative associations are doing from a benefits perspective to attract new members and reward membership renewals.

Certificate 150

Certificate Education millennials Innovation 150

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AUGUST 18, 2017

Maybe this article by Thomas Marcetti will help someone get the support they need. Expeditionary marketing, emotional marketing, and evangelism marketing —three underappreciated yet effective approaches for marketing association educational programs, according to WBT Systems. Marketers need content.

Price 153

Price DC Washington Team 153

Associations Now

JULY 17, 2017

A new initiative by NPES and the Chief Marketing Officer Council gives senior brand marketers opportunities to collaborate and find inspiration. Called the Brand Inspiration Center , the website also aims to facilitate peer-to-peer dialogue between brand marketing executives. It’s about removing waste,” said Miller.

Resources 43

Resources Marketing Case Study Innovation 43

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AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. 1 CMP credit.

Price 150

Price Social Media Email Marketing Innovation 150

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JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. Host: Professionals for Association Revenue Speaker: Park Howell, founder, Business of Story Wed 6/21 at 2 p.m. –

Project 195

Project Tools Revenue Metro 195

Membership Marketing

FEBRUARY 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Innovation through Collaboration. We are always looking for new innovative ways to do things better. Speaking Engagements.

Innovation 40

Innovation Marketing Price Survey 40

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MARCH 24, 2016

“Innovation” is such a buzzword now that I wouldn’t blame association execs for tuning out when they hear it. But I like Jim Carroll’s slant on it: “Innovation is all about adapting to the future.” The conference website says Carroll will talk about: technologies and innovations that will affect association business models.

Innovation 150

Innovation Industry Conference Revenue 150

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The goal was to help local businesses increase their volume of business during the summer and expand their long-term market regionally.

Communications 78

Communications Directory Social Media Massachusetts 78

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DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

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NOVEMBER 25, 2016

With a little Googling, you’ll see dozens of articles about their findings, including some in Newsweek , Science of Us , and Headspace. And now for something completely different…I enjoyed this article about hypnosis from Aeon. Grazia Mohren, vice president of marketing, BizBash Media. More info/register. Host: BizBash.

DC 184

DC Ohio Project Washington 184

Spark Consulting

AUGUST 28, 2013

A recent NTEN article lays out the basics and urges you to get started! Should the role of Chief Marketing Officer be eliminated ? Want more event sponsorship revenue? (Of If, like me, you didn’t get tickets to the ceremony on the Mall today, at least we can watch Dr. Martin Luther King Jr.’s ” BAM.

Social Media 150

Social Media Review Washington Technology 150

Rejuvenesce

APRIL 12, 2023

In this article, we delve deeper into the benefits of subscription-based models and why they are becoming the future of association membership. The Rise of Subscription-Based Models Predictable Revenue Streams One of the most significant advantages of subscription-based models is the steady and predictable revenue stream they provide.

Price 52

Price Revenue Member Engagement Resources 52

.orgSource

FEBRUARY 21, 2023

On the other hand, if innovation presents exciting new opportunities, that is another compelling reason to expand your purpose to meet the moment. A 2019 Harvard Business Review article highlighted 20 well-known companies that have transformed their mission and purpose over the last decade. Values round out why and when, with how.

Revenue 88

Revenue Guidelines Review Education 88

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SEPTEMBER 15, 2017

This Fortune article explains five ways businesses are already using blockchain. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. – Driving an Innovation Strategy. I’d wager “no.”

Raleigh 203

Raleigh Arlington Social Media DC 203

.orgSource

FEBRUARY 13, 2023

In digital markets, circumstances can shift quickly toward the unexpected. In a Harvard Business Review Article , authors Robert S. In fast-paced digital markets, strategies that include both opportunities and challenges are essential to growth. The organization has a multilayered process for innovation.

Strategy 88

Strategy Innovation Process Products 88

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JANUARY 26, 2018

One of the other best things I read is this article about the history of open internet protocols and Bitcoin. His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”. Last call to participate in Marketing General Inc.’s

DC 225

DC Washington millennials Chicago 225

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APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. AMS experts will be showcasing platforms and sharing their knowledge with the association market. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Education 195

Education Committee Recruiting Recruitment 195

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MARCH 19, 2021

Association innovation. Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing.

LMS 370

LMS Nashville Strategy Video 370