WBT Systems

JANUARY 23, 2018

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? Test your idea to make sure there’s a profitable market for the program. Understand that market and their needs before you start working on the course. Did you target the right market segment?

Course 175

Course LMS Price Newsletter 175

Reid All About it

JUNE 7, 2019

The weekly list of free educational events and resources for the association community… When’s the last time you talked to your AMS vendor? Wes Trochlil explains why you should meet with your association management system partner at least once a year. The Road to Member Engagement Is Paved with Personalized Marketing.

Proposal 170

Proposal eBook Maine Tips 170

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Looking to up your association marketing game?

Marketing 56

Marketing Software Content Process 56

Mariner Management

OCTOBER 17, 2019

If, for example, the chapters re-sell association publications, swag, etc. and rebate some amount back the association, that sum can be easily calculated. Price the service as if the association had to buy it on the open market. Price the volunteer contribution. This blog post originally appeared on NetForum blog.

eBook 48

eBook Sample Price Certificate 48

Nimble AMS

JUNE 10, 2021

When you’re in the market for a new association management software (AMS) system, you need all of the information you can get. The Association IT Director's Guide to Understanding CRM-based Association Management Software. eBook: 6 things you should know before selecting your next AMS. Get it now.

Software 78

Software System eBook Cost 78

Vanguard Tech

FEBRUARY 15, 2013

The fact is that association management and the business of associations is changing at a faster and faster pace. New technologies, nimble competitors (and not just associations) and individual expectations are changing the way associations serve their audiences. 5 Great Reasons to Use Video for Content Marketing.

Resources 70

Resources eBook Video Content 70

Reid All About it

FEBRUARY 9, 2018

WBT Systems explains how to validate an online course idea to make sure there’s market demand for it. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. More info/register.

DC 150

DC Washington eBook Case Study 150

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Reid All About it

FEBRUARY 2, 2018

Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of recommended ebooks on sale. Here’s the list of free professional development events for the association community scheduled for next week. Webinar Marketing Predictions for 2018.

Chicago 93

Chicago Nashville DC eBook 93

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Now for the main event: upcoming free professional development events for the association community. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Socious

DECEMBER 19, 2016

eBooks, white papers, research, and other offers. You’re not obligated to migrate everything over to your association’s new website , just what you want to continue offering to your members. That does not include page migration, website marketing strategy, custom templates and functionality, or content creation. Website copy.

eBook 100

eBook Project Cost Content 100

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. Is your association ready to make the leap? There’s just so much potential for associations, because at associations we’re so good at creating relevant content and have been for years and years.

Case Study 40

Case Study eBook Content Social Media 40

Vanguard Tech

MARCH 7, 2013

Every staffer must know how the technology works to make associations thrive and survive. That’s why it is so important for association professionals to learn and master their association management software (AMS) which is the heart of your organization and integrates with all other systems.

Innovation 70

Innovation Technology eBook Florida 70

Reid All About it

JULY 8, 2022

At MASAE, the discussion focused on the association predilection to return to ‘normal’ and in-person events, changing member preferences, and using technology more effectively to communicate with members. There’s an AMS for every type of association, even tiny ones, so find out what should be in yours when you go shopping for one.

San Francisco 39

San Francisco Certificate Technology LMS 39

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. September 4-6, 2012.

Content 40

Content Columbus Ohio eBook 40

SCD Group

JULY 22, 2012

AMR Management Services. Stronger by Association. 7 Association Membership Articles Worth Saving. You may want to share these articles with your membership and marketing teams. Rewriting the Rules of Member Engagement: 5 Ways Associations Can Leverage CRM to Drive Interaction and Relevance eBook from Avectra.

Discount 40

Discount Price eBook Recruiting 40

SCD Group

JULY 30, 2012

8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. 7 Content Marketing Lessons from Napoleon Hill.

Content 40

Content Columbus Ohio Marketing 40

Chapter Chat

APRIL 11, 2017

And that’s just a tiny sample of the booming subscription market. Associations have also been consumers of the subscription economy since the rise and adoption of Software as a Service (SaaS) platforms such as association management systems, learning management systems, and other association software.

Revenue 28

Revenue Survey eBook Price 28

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Mine the invaluable data in your association management system. Don’t forget social media.

Marketing 68

Marketing Case Study eBook Social Media 68

ISAE

SEPTEMBER 14, 2023

These are often packaged as micro-credentials, eBooks, or interactive web-based classes. These ideas are a great starting point, but keep in mind that there may be other promising revenue options available for your specific association. How should associations promote these offerings? Courses or educational resources.

Revenue 52

Revenue Learning Management System Course eBook 52

MemberClicks

DECEMBER 13, 2022

Email copy is more of a marketing term used for purpose-driven emails. “FREE ebook” vs “get our new ebook” vs “launching our new book” all say different things. Quick overview: What is email copy? Email copy refers to the writing within an email. The right words make a difference.

Tips 92

Tips eBook Email Marketing Price 92

Higher Logic

OCTOBER 25, 2018

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. Have You Integrated Marketing Automation Tools? This is where marketing automation tools come in. In short, a great AMS is essential. Do you switch?

Tools 176

Tools Member Experience Software Marketing 176

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Here’s the list of free professional development events for the association community scheduled for next week. More info/register. Host: YourMembership. Host: PCMA.

DC 79

DC Washington LMS Social Media 79

Association Adviser

JULY 13, 2016

Outsourcing content can also be a practical option if your association’s bottom line is in question. However, the right time to outsource depends on a variety of factors, so it’s a good idea to start by comprehensively assessing your association’s needs. Social media. Print and digital magazines and/or journals. eNewsletters.

Content 60

Content eBook Communications Social Media 60

AvidXchange: Association Management

FEBRUARY 9, 2022

The pandemic has added new pressure on accounts payable (AP) departments at community association management groups and homeowner associations (HOAs). A shift to virtual work, burgeoning workloads, shrinking staffs and demand for tighter cash flow management are just a few of the challenges they continue to face.

Industry 130

Industry eBook Association Management Technology 130