Association Management, Information, Recruitment and White Paper

Chose Your Dimensions of Diversity and Get Started

Eric Lanke

MAY 22, 2017

Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. First, it's good to see Joe Gerstandt getting some love in the association community. Diversity is contextual.

Class

Class Wisconsin millennials Leadership

Build a Journey to Yes Using Marketing Automation

.orgCommunity

FEBRUARY 25, 2019

Do you need to: Recruit new members to broaden your base. You learn what makes them a good fit for your organization and how to engage their interest by exploring attributes such as: Demographics—Segmenting by age, location, socio-economic information. Mine the invaluable data in your association management system.

Marketing

Marketing Case Study eBook Social Media

Member Engagement and Association Building Blocks

Eric Lanke

JUNE 10, 2013

Here''s the story I told: One of the realities we all face in the world of association management is that some members want to direct their own volunteer efforts. It was a subject I was going to study anyway, but by working through the association, I would be able to leverage their resources to assist me in my learning process.

Member Engagement

Member Engagement Wisconsin Committee Project

Webinars

How To Cultivate Community Affinity Throughout The Generosity Journey

MORE WEBINARS

3 reasons to know your association’s RPM (Revenue Per Member)

SCD Group

DECEMBER 3, 2012

Calculating your association’s RPM may be more complex if you have additional programs and services that members buy. Separate books, manuals or white papers. Donations to your association’s foundation. Why should you know and track this information for your membership? Annual conference and/or trade show.

Revenue

Revenue Michigan Certificate Committee

Too Many Ideas for Boosting Member Retention? Never!

Associations Now

JUNE 1, 2016

While an in-depth look at the state of membership retention in associations awaits in the mid-summer issue of Associations Now , get a preview with these bonus ideas on boosting retention from several association pros and experts. Rigsbee has long urged associations to put dollar values on their benefits.

Recruiting

Recruiting Recruitment Report Course

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

JULY 18, 2019

If the sponsoring company produces high-quality information, such as white papers or research reports, you could include this branded content as part of a course curriculum. The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies.

Revenue

Revenue Certificate Blended Learning Discount

From the Corner Office: Christopher Williston, IBAT

Association Adviser

JUNE 18, 2013

I posted my resume in many, many places and finally landed a position as communications director for the Texas chapter of NAIFA (the National Association of Insurance and Financial Advisors). It was crafted based on what I thought the association needed. For instance, information tended to be pretty siloed before I got there.

Texas

Texas Austin Social Media Recruiting

Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action

.orgCommunity

APRIL 18, 2019

Plus, we don’t have the budget to develop the recruitment campaign, and we need to wait until the AMS reporting is fixed to implement anyway. From environmental scans to persona analysis and white papers. This intelligence is a guide to managing unanticipated events and disruptions. But there’s so much going on.

Strategy

Strategy Analysis Membership Management Leadership

Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action

.orgCommunity

APRIL 18, 2019

Plus, we don’t have the budget to develop the recruitment campaign, and we need to wait until the AMS reporting is fixed to implement anyway. From environmental scans to persona analysis and white papers. This intelligence is a guide to managing unanticipated events and disruptions. But there’s so much going on.

Strategy

Strategy Analysis Membership Management Leadership

Stronger by Association: How to Start an Association

AMR Management Services

JUNE 4, 2012

Check out Race for Relevance by Harrison Coeveur for current trend information. Do you have different member classifications; e.g., active, associate (for suppliers), student, etc. Focus efforts on both member recruitment and retention. of most start-up associations. Determine the membership structure Who can be members?

How To

How To Library Committee Kentucky

Association Brain Food Weekly: 10.18.19

Reid All About it

OCTOBER 18, 2019

Save the date and check their website for more information. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. . Protecting Trade Secrets and Confidential Information: Tips for Nonprofit Organizations.

North Carolina

North Carolina Education Project Communications

SCD Group: Why Content is Gold for Associations & Nonprofits

SCD Group

AUGUST 12, 2012

.” Images, text, video, audio, animation and illustration assets can all be reshaped, stretched, mashed up and rendered anew across blogs, websites, video channels, eBooks, white papers, tradeshow displays and more ( see 42 ideas for using content ). Save $100 on your registration: enter discount code SCDGROUP. at 4:23 PM.

Content

Content Columbus Ohio eBook

How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

JULY 22, 2022

Creating a content marketing model for your association is crucial for organizational awareness and trust. When you develop quality thought leadership content, you position yourself as an industry leader in insights and information. Individuals don’t need to provide any information for content. Free or ungated content.

Content

Content Marketing How To LMS

Membership Marketing Blog: Pricing Your Product, Service or.

Membership Marketing

MARCH 14, 2011

I'm a mid-level membership manager for a young society and I read your articles all the time. Thanks for making this critical, thought provoking information available on your blog and please do keep it coming! ~JS. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4).

Price

Price Products Marketing Discount

Romancing Customers with Compelling Content

Slice-Works

FEBRUARY 6, 2014

Content marketing is all about satisfying your prospects’ need for essential information in the subject area your organization serves – subtly fostering “love-at-first-sight” resonance as well as the long-term relationship. Courting Your Information-Driven Customer. Analyze how your prospects prefer to gather information.

Content

Content Social Media Marketing Review

Association Universe

Chose Your Dimensions of Diversity and Get Started

Build a Journey to Yes Using Marketing Automation

Webinars

Trending Sources

Member Engagement and Association Building Blocks

Webinars

3 reasons to know your association’s RPM (Revenue Per Member)

Too Many Ideas for Boosting Member Retention? Never!

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

From the Corner Office: Christopher Williston, IBAT

Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action

Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action

Stronger by Association: How to Start an Association

Association Brain Food Weekly: 10.18.19

SCD Group: Why Content is Gold for Associations & Nonprofits

How to enhance free, gated, and paid content in your content marketing model

Membership Marketing Blog: Pricing Your Product, Service or.

Romancing Customers with Compelling Content

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