MultiBriefs

JUNE 29, 2023

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. We've debunked some of the most common marketing misconceptions below, giving you the information you need to reach your organization's goals.

Marketing 52

Marketing Social Media Directory Video 52

Eric Lanke

MAY 22, 2017

Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. If you're interested, you can download "Include Is A Verb: Moving From Talk to Action on Diversity and Inclusion" here.

Class 100

Class Wisconsin millennials Leadership 100

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. . –

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

SEPTEMBER 5, 2012

Some association executives want to hear advice only from those who have been in their shoes, either as a CEO or director of membership, education, or another department. Even if vendors don’t have association management experience, they can provide you with the examples or guidance you seek. They simply want to help.

Social Media 150

Social Media Examples Conference Education 150

Association Subculture

SEPTEMBER 28, 2009

Association Management Gen Xer Meme - Right Here, Right Now. I navigated a world of suits and Dilbert-esque arguments over policies, procedures and white papers. If this cartoon hits you in the same way, then you know where my association counterparts have been for the past few decades. information. (1).

Association Management 100

Association Management San Diego Social Media United States 100

Off Stage

SEPTEMBER 22, 2010

For an information junkie like me, White Papers are the greatest thing since encyclopedias. One of the companies whose white papers I’ve appreciated (and cited in previous articles) is the Wav Group, which offers white papers on real estate technology trends. suggests this white paper from WAV.

Analysis 40

Analysis Social Media Report Products 40

Association Adviser

NOVEMBER 27, 2017

I’d definitely prefer to have more money to execute a membership marketing plan,” said Christina McCoy, CAE, of AMPED Association Management. More budget allows you to get creative and explore more with what the marketing plan can look like. It’s also easier to add money than to add staff,” she continued. to bring in new members.

CA 62

CA Marketing eBook Tools 62

Eric Lanke

JUNE 10, 2013

Here''s the story I told: One of the realities we all face in the world of association management is that some members want to direct their own volunteer efforts. It was a subject I was going to study anyway, but by working through the association, I would be able to leverage their resources to assist me in my learning process.

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

YourMembership

JANUARY 16, 2012

Membership Software Association Management Software. Associations. Management Team. Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers. Associations. More Information. Nonprofits + Foundations. Chambers + EDCs. Advantages.

Software 150

Software Social Media Price Video 150

Off Stage

MAY 20, 2009

20, 2009 - Transparency in Association Management. and the accompanying issues are affecting government policy and workings, and – by extension – what lessons we, as association managers, can learn from what’s happening in Washington. 22g5rgdg5n. Here’s an excerp t: Transparency can be valuable.

Association Management 40

Association Management Washington Social Media Technology 40

Reid All About it

SEPTEMBER 27, 2016

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. The paper introduces you to a few associations that are stepping up to this challenge.

Education 150

Education Mooc Class Maryland 150

Socious

DECEMBER 19, 2016

Do you need to redo everything, or can you just update your association’s brand colors and apply them throughout the framework you already have? Use that information to start conversations about the project and proactively reduce the frustration it could cause. eBooks, white papers, research, and other offers.

eBook 100

eBook Project Cost Content 100

Associations Now

JUNE 1, 2014

Associations are good at collecting data, but they’re less adept at analyzing it or knowing what to do with the gold mine of information they have. John Dorman has worked at the Texas Medical Association for 29 years, and for most of that time, business decisions were made, more or less, from the gut. But that’s changing.

Texas 40

Texas Pennsylvania Software Project 40

Eric Lanke

SEPTEMBER 5, 2011

Possible opportunities for adaptation to association management, maybe? Goldens Rules for Associations. Mizz Information. Trade Association CEO Support. On one wall -they shared his princples of good design.thought there might be some relevance to your interest in innovation. So - here goes. good design is honest.

Innovation 100

Innovation Team millennials Proposal 100

The Hourglass Blog

NOVEMBER 26, 2010

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Association Management.

Innovation 40

Innovation millennials Social Media Committee 40

SCD Group

DECEMBER 3, 2012

Calculating your association’s RPM may be more complex if you have additional programs and services that members buy. Separate books, manuals or white papers. Donations to your association’s foundation. Why should you know and track this information for your membership? Annual conference and/or trade show.

Revenue 40

Revenue Michigan Certificate Committee 40

.orgCommunity

JULY 18, 2019

If the sponsoring company produces high-quality information, such as white papers or research reports, you could include this branded content as part of a course curriculum.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Associations Now

JUNE 1, 2016

While an in-depth look at the state of membership retention in associations awaits in the mid-summer issue of Associations Now , get a preview with these bonus ideas on boosting retention from several association pros and experts. Of course, this is a feature, not a bug. Go to company decision makers.

Recruiting 40

Recruiting Recruitment Report Course 40

AMR Management Services

JUNE 4, 2012

Check out Race for Relevance by Harrison Coeveur for current trend information. Do you have different member classifications; e.g., active, associate (for suppliers), student, etc. Or, you can contract with an association management firm. Here are some other resources: ASAE White Paper: Starting an Association.

How To 64

How To Library Committee Kentucky 64

AMR Management Services

MARCH 29, 2011

In other words, companies have found that its far more effective to reach customers and prospects by providing information and knowledge - rather than "selling at" them. But this is what associations have been doing all along. A video or a white paper? Hint: all of these answers are valid, depending on your association.).

Library 64

Library Newsletter Kentucky Content 64

.orgCommunity

APRIL 18, 2019

From environmental scans to persona analysis and white papers. This intelligence is a guide to managing unanticipated events and disruptions. Armed with this information, it’s easier to adapt to the challenges that will inevitably come. Every organization will produce a different portfolio of products.

Strategy 40

Strategy Analysis Membership Management Leadership 40

.orgCommunity

APRIL 18, 2019

From environmental scans to persona analysis and white papers. This intelligence is a guide to managing unanticipated events and disruptions. Armed with this information, it’s easier to adapt to the challenges that will inevitably come. Every organization will produce a different portfolio of products.

Strategy 40

Strategy Analysis Membership Management Leadership 40

Association Adviser

JUNE 18, 2013

I posted my resume in many, many places and finally landed a position as communications director for the Texas chapter of NAIFA (the National Association of Insurance and Financial Advisors). It was crafted based on what I thought the association needed. For instance, information tended to be pretty siloed before I got there.

Texas 60

Texas Austin Social Media Recruiting 60

Reid All About it

OCTOBER 18, 2019

Save the date and check their website for more information. Protecting Trade Secrets and Confidential Information: Tips for Nonprofit Organizations. Nonprofit organizations maintain a large amount of confidential information, including donor information, member lists, confidential documents, and trade secrets.

North Carolina 34

North Carolina Education Project Communications 34

SCD Group

AUGUST 6, 2012

The interview changed my mind: think the ASAE12 general session featuring Carville and Karl Rove will provide some useful information. Content management process. Are American Companies (associations) Headed for a Succession Crisis White Paper (19 pages) by Sarah Sladek and Bob LaBombard via Affiniscape The quick answer is Yes!

Content 40

Content Tips Analysis America 40

The Hourglass Blog

JANUARY 31, 2011

Ive been blogging about my work with the Innovation Task Force of the Wisconsin Society of Association Executives for a while now. Designing a process by which innovation will occur in your association. If youve got any information to share on any of those topics, please consider adding it to the Hub. Association Management.

Innovation 40

Innovation Wisconsin millennials Leadership 40

SCD Group

AUGUST 12, 2012

.” Images, text, video, audio, animation and illustration assets can all be reshaped, stretched, mashed up and rendered anew across blogs, websites, video channels, eBooks, white papers, tradeshow displays and more ( see 42 ideas for using content ). Save $100 on your registration: enter discount code SCDGROUP. at 4:23 PM.

Content 40

Content Columbus Ohio eBook 40

SCD Group

JULY 30, 2012

Company pages are a good way to provide content through status updates that link to white papers, articles, videos, eBooks, and other evidence of the organization’s thought leadership. So, it benefits the company if its star employees demonstrate their thought leadership through an impressive LinkedIn profile. By Heidi Cohen.

Content 40

Content Columbus Marketing Ohio 40

Nimble AMS

JULY 22, 2022

Creating a content marketing model for your association is crucial for organizational awareness and trust. When you develop quality thought leadership content, you position yourself as an industry leader in insights and information. Individuals don’t need to provide any information for content. Free or ungated content.

Content 126

Content Marketing How To LMS 126

Slice-Works

FEBRUARY 6, 2014

Content marketing is all about satisfying your prospects’ need for essential information in the subject area your organization serves – subtly fostering “love-at-first-sight” resonance as well as the long-term relationship. Courting Your Information-Driven Customer. Analyze how your prospects prefer to gather information.

Content 28

Content Social Media Marketing Review 28

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

.orgCommunity

FEBRUARY 25, 2019

You learn what makes them a good fit for your organization and how to engage their interest by exploring attributes such as: Demographics—Segmenting by age, location, socio-economic information. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies.

Marketing 68

Marketing Case Study eBook Social Media 68

Membership Marketing

MARCH 14, 2011

I'm a mid-level membership manager for a young society and I read your articles all the time. Thanks for making this critical, thought provoking information available on your blog and please do keep it coming! ~JS. White Paper. (4). Labels: Membership structure , Price , price testing. 5 comments: Anonymous said.

Price 40

Price Products Marketing Discount 40

Fonteva

SEPTEMBER 19, 2019

However, as your association continues to grow, consider reviewing your software and upgrading to a more fleshed out and robust association management software (AMS) system to help manage the increase of data. Make online processes and data management easy for everyone by selecting the right AMS system for you.

System 40

System Software Tools Association Management 40

MemberClicks

AUGUST 18, 2022

Modern learning software can be used for videos, white papers, individual courses, webinars and more. When shopping for an LMS, consider asking about how the provider handles onboarding, support, and training needs (if that information isn’t available up front). We have 5 steps to help you in this process below!).

LMS 52

LMS Organization Software Course 52

GlowGlobally

JUNE 27, 2014

associations’ global strategic approach and operating environment. A white paper, the first report in the study series, is available from ASAE Foundation website and presents a detailed conversation about what growing U.S. associations are doing abroad to implement and sustain global operation.

Washington 60

Washington Report Revenue Project 60

Off Stage

JUNE 25, 2009

Articles are short, and bigger issues are addressed in helpful ‘white papers’ (which, by the way, are an effective communication tool for your members—if you don’t know about them, go to Wikipedia or click here ). A word of warning, here, though—work hard to keep white papers interesting and informative.

Newsletter 40

Newsletter Mississippi Social Media Video 40