Smooth The Path

MAY 2, 2019

I was lucky my parents invested in an SAT prep course to help get me into a fantastic college. The prep course made it easier for me to dramatically raise my score because the course taught me all the little tricks needed to take the test. But, is buying a prep course fair? Did I game the test?

Certificate 74

Certificate Course Cost Content 74

Smooth The Path

MAY 7, 2020

Some associations are considering the good, better, best membership levels that online platforms use. Others wonder if switching to free membership while leveraging healthy non-dues revenue streams of income is the right course.

Project 88

Project Revenue Course Association Value 88

Eric Lanke

JULY 30, 2018

In fact, many of the people who served in our association's leadership ranks were close partners or associates with the prospect company president. When the answer to that question emerged in the course of our conversation, it practically floored me. The prospect company now plans to join our association.

Recruiting 100

Recruiting Recruitment Leadership Report 100

Smooth The Path

OCTOBER 15, 2019

They say they want a course but no on registers. Have you ever noticed that members often do not do what we think they should do? They want to establish a new group on the online community, and then no one participates. We offer them a discount designed to drive sales, but there is no boost.

How To 68

How To Discount Course Association Value 68

Higher Logic

MAY 29, 2020

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Blue Sky eLearn

MARCH 27, 2018

Webinars show prospective members that your association values its members enough to plan special online learning experiences for them. Once prospective members have been introduced to your association, it’s time to give them some additional reasons to join. Think about it: much of your association’s operations happen online.

Association Software 144

Association Software Recruiting Recruitment Software 144

Smooth The Path

MAY 15, 2018

Of course, our members use both modes of thinking as well. Unfortunately, automatic thinking can undermine that diet. You might become aware automatic-thinking when you find yourself at your desk at 3 PM with an illegal Dorito in your mouth.

Member Engagement 68

Member Engagement Course Tips Tools 68

Principled Innovation

MARCH 25, 2013

In addition, as Joe makes clear in the quote above, without the ability to grow the dominant revenue stream through changes in pricing, associations are typically left with only two options: increase membership numbers substantially or reduce costs significantly, both of which are usually much easier said than done.

Association Value 100

Association Value Revenue Survey Cost 100

Association Adviser

SEPTEMBER 24, 2013

Associations have to keep up technologically or risk having members go elsewhere for information and question the association value proposition. Associations should discuss the potential ROI they are likely to receive before purchasing any new technology.

Technology 60

Technology Social Media Maryland Press Release 60

Smooth The Path

FEBRUARY 11, 2016

You might also like: How associations actually push new members away. It is hard to communicate member value. The difference between an engaged association and a distanced association [infographic ].

Course 60

Course Communications Review Video 60

Off Stage

JANUARY 20, 2011

Anybody who cant afford $400 a year for professional association dues drags the rest of us down. Did the local association need to better market the return-on-investment more effectively? Maybe there just WASNT $431 in association value once the MLS incentive was removed from the equation. “Oh,” you say.

South Carolina 40

South Carolina North Carolina Metro Price 40

Associations Now

MAY 4, 2016

“Amanda’s research introduced us to the association value trigger point concept, and the fact that established members and newer members really couldn’t name one, that it was really a combination of stuff,” Verbanic says.

Member Research 40

Member Research Sample Industry Report 40

Leading Learning

JULY 2, 2020

As the authors of a 2019 Harvard Business Review article put it: In an age of ubiquitous disruption and unpredictable job evolution, it is hard to argue that the knowledge acquisition historically associated with a university degree is still relevant. And, of course, for many associations, this is already a booming area of business.).

Education 59

Education Course Certificate Leadership 59