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AUGUST 18, 2023

The weekly list of free educational events and resources for the association community… Love. Love will keep us together… Education programs. TopClass LMS suggests offering peer-to-peer online learning programs. In these standalone short programs, member instructors introduce skills, practices, or hobbies to fellow members. It’s a must-read.

Certificate 195

Certificate Education Revenue Marketing 195

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JUNE 18, 2021

A terrific idea to steal! Membership committees. Is it difficult to find members to serve on your membership committee? Is it difficult to find members to serve on your membership committee? If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

LMS 369

LMS Certificate America Committee 369

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SEPTEMBER 1, 2023

Gen Z marketing. Many associations were built by and for older generations, says MemberSuite, so you have to work extra hard to demonstrate the value of membership in ways that resonate with younger generations. They describe nine strategies for marketing membership to Gen Z. Membership trends. Membership budget.

Revenue 227

Revenue Survey Education Strategy 227

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 272

Tools Strategy Revenue Technology 272

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MAY 28, 2021

6 tried-and-true ways to extract content from your subject matter experts. 6 tried-and-true ways to extract content from your subject matter experts. If you’re a home cook, check out the fortnightly (or sometimes more irregular) In The Kitchen posts on my Grabbing the Gusto blog. AMS business case. AMS business case.

Innovation 284

Innovation Technology Survey Team 284

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SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. I got my idea for a side veggie from the broccoli package: broccoli with cheese sauce, a simple bechamel with cheddar, garlic powder, and smoked paprika. Scientific society events. Website RFPs.

LMS 266

LMS Revenue Education Strategy 266

EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. But as your organization evolves, you’ll inevitably find yourself asking the big question: How do I grow my membership base? Ready to launch your membership campaign, but wondering where to start? What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Reid All About it

SEPTEMBER 29, 2023

Membership renewals. Impexium dives deep into membership renewals : the difference between retention and renewal, metrics, why members don’t renew (per research), and, best of all, solutions for those renewal challenges. Marketing to younger generations. Event design. On the side, garlicky bok choy.

Revenue 272

Revenue Innovation Education Tools 272

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more. The weekly list of free educational events and resources for the association community… Economic outlook for associations. They became “ virtual certified.”

Montana 362

Montana Revenue Innovation Case Study 362

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MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Lee Price, Viewfinder Partners ) Fresh networking ideas for in-person events.

Revenue 227

Revenue Chicago Leadership Education 227

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JULY 7, 2023

A polycrisis is the increasing entanglement of multiple simultaneous crises that further deepens and exacerbates their collective negative impact on humanity. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact.

Tools 195

Tools Education Newsletter Chicago 195

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Apply now for a Gold Circle Award or volunteer as a GCA judge. Forget “normal.” Content/education strategy.

Innovation 359

Innovation Las Vegas Communications Education 359

Higher Logic

JANUARY 29, 2019

If your membership organization were a car, engagement would be the gasoline. By consistently keeping members engaged, you won't just attract and keep more members , you'll have leverage to push through legislative wins, the ability to promote your advocacy agenda, and an increase in event attendance and other types of revenue.

Member Engagement 257

Member Engagement Strategy Tools Content 257

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APRIL 2, 2021

They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Mike Murray, Content Marketing Institute ). Hybrid conferences.

Revenue 335

Revenue Conference Industry Strategy 335

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MAY 21, 2021

If you’re a home cook, check out the weekly (or sometimes fortnightly) In The Kitchen posts on my Grabbing the Gusto blog. I tweak this recipe according to what’s on hand, but described the usual sort-of recipe earlier this year on my other blog. They make an argument for adding smaller, niche virtual conferences to your event lineup.

San Jose 369

San Jose Email Marketing Tools millennials 369

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OCTOBER 1, 2021

” Contrarian marketing common sense. Women in technology. Why get an LMS. Your association survived the pandemic without an LMS, you’re returning to in-person meetings, and the budget isn’t looking so good. Why the heck would you even think about getting an LMS ? Virtual conference coffee breaks. Quick hits. Event Garde ).

LMS 195

LMS Conference Technology Content 195

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NOVEMBER 29, 2019

If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you. Association silos have been a topic of conversation for years now. They especially get in the way when you’re leading up a project, so thankfully WBT Systems suggests 11 catalysts for cross-departmental collaboration. CB Insights ). Seriously, ugh.

West Virginia 360

West Virginia Washington DC Revenue 360

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AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. Introverts.

Atlanta 195

Atlanta Price Revenue Denver 195

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members.

Montana 350

Montana Certificate Conference Content 350

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Matt Mayberry, Harvard Business Review ) How to increase email open rates: 13 key success factors with examples.

DC 205

DC Recruiting Recruitment Washington 205

Higher Logic

MAY 20, 2020

Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Onboard New Members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

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JANUARY 29, 2021

Membership survey. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. You must check out this treasure trove of ideas from Lee Gimpel of Better Meetings— 51 best practices for engaging webinar and online educational event attendees.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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MAY 29, 2020

In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Virtual event ebook. Virtual networking. Very tasty.

San Diego 259

San Diego Strategy North Carolina Conference 259

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Achurch Consulting says it’s time to rethink and repair your organization’s broken meeting culture by adopting meaningful and mindful meeting practices. Corporate learning. AMS requirements. Remember those? Ah, the old days.

Chicago 205

Chicago Education Certificate Revenue 205

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MAY 31, 2019

Millennials are the largest generation in the workplace but not in most associations’ membership. MemberSuite explains how you can improve your value proposition and membership experience for young professionals. MemberSuite explains how you can improve your value proposition and membership experience for young professionals.

DC 170

DC Washington Education millennials 170

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JANUARY 22, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Together, with your cohort, you will solve the virtual event networking problem while participating firsthand in a variety of virtual networking experiences. Because there’s always time to learn, right? Sponsorships. Associations in 2021.

Innovation 370

Innovation Communications Education Strategy 370

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JUNE 9, 2017

I love this idea from Elizabeth Grace Saunders at Harvard Business Review: establish a meeting-free day. I love this idea from Elizabeth Grace Saunders at Harvard Business Review: establish a meeting-free day. Tue 6/13 at 1 p.m.* – 2017 Membership Marketing Benchmarking Report. 1 CAE credit.

DC 150

DC Marketing System Report 150

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MAY 24, 2019

They suggest ideas for unconventional approaches to awards programs; increasing entries ; scoring, selecting, and awarding winners ; livening up the award presentation; and sharing the winners’ success stories. B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford.

DC 170

DC Illinois Washington Content 170

Membersuite

SEPTEMBER 10, 2022

Now, with increasing inflation, we’re still tweaking our routines and habits, especially our spending habits. People are questioning the value of memberships, even ones they’ve held for a long time. If they’re not getting the membership value they expect, it’s hard to rationalize paying those dues. Hybrid Membership Model.

Price 135

Price Discount Marketing Newsletter 135

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DECEMBER 17, 2021

WBT Systems shares ideas inspired by Bruce Rosenthal and Tracy King for a new approach to sponsorship. This strategy allows sponsors to meet their marketing goals while contributing valuable information and education to your members and market. AMS/CRM software selection survey. Sponsorship. Busyness badge. Personalization.

Proposal 195

Proposal Project Austin Certificate 195

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Member profile data. Generation N. Quick hits.

Revenue 195

Revenue Content Virginia Technology 195

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JUNE 5, 2020

After “an intense two months of listening, researching, and writing about these new conditions” brought on by the pandemic, Billhighway shares their big picture thoughts and ideas about associations and their chapters. It feels somewhat like that week in March when the impact of COVID-19 hit us all. It’s been hard to focus.

Innovation 273

Innovation Conference FAQ Industry 273

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JULY 23, 2021

Membership benchmark data. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. I love the idea but am I ready for it? Nick Skillicorn, Idea to Value ). Subscribe to Blog via Email. Remote work/life boundaries. Eye-opening.

Video 195

Video Technology Content Strategy 195

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Memorable membership moments. “We Michelle Maher at Highland reports on what they learned after talking with 30 association membership leaders. CMS/website RFP.

Leadership 195

Leadership Education Revenue Strategy 195

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JUNE 19, 2020

A fellow NAHB alum and friend, Lakisha Woods, CAE, has three pieces of advice to share in her “Letter of Thanks and Ideas for Growth from an African-American CEO.”. Inclusion strategy. They explain how communication plays a huge role in that effort. Virtual event benefits. Pandemic silver linings. Virtual conference of the week.

Video 221

Video Conference Revenue Industry 221

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SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. I must say, what a super idea it was. Conference attendee learning journey.

Case Study 285

Case Study Content Montana Price 285