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JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. The Moery Company says going virtual offers a unique opportunity for associations and their sponsorship programs. I agree, it’s time to completely rethink how you approach sponsorship.

Montana 341

Montana Revenue Strategy Conference 341

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OCTOBER 20, 2023

Bruce Rosenthal and Lori Zoss Kraska share five valuable hard truths about sponsorships from Bruce’s interviews with 100 corporate sponsors. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Even better, pair it with a chatbot and you end up with a “new power couple.” Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

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OCTOBER 23, 2020

Many of them don’t have the capability or capacity to design the new training programs they need. Tobin Conley, CAE revisits an old DelCor blog idea: the IT bag. Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. The remote work IT bag.

Revenue 300

Revenue Review Content Strategy 300

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JUNE 30, 2023

MemberSuite explores why new membership communities are so popular with Gen Z. They describe what associations need to offer to compete with these new membership groups. Non-dues revenue partners. Achurch Consulting describes how to take an intentional approach to tool implementation. Sponsorships.

Chicago 205

Chicago Newsletter Revenue Education 205

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DECEMBER 3, 2021

Non-targeted broadcast PR releases and pitches are spam. They also developed resources to help their members get used to and succeed at online learning. Workforce assessment. Do you really know what your employees prefer—working in the office, from home or both? 86 the IT department. Chief Digital Officer. That’s what we need! Quick hits.

Revenue 195

Revenue Technology Innovation Social Media 195

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JULY 31, 2020

If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Virtual event sponsorships. The next big sponsorship deliverable, says Elizabeth Johnson at The Moery Company, is virtual event data.

Montana 362

Montana Revenue Innovation Case Study 362

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OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. How companies measure sponsorship success. Sponsorship sales. approach to these critical conversations.

Revenue 195

Revenue Survey Leadership Education 195

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JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Glass half full: you’ll need a lot more money to invest in new programs and services, hire more staff, and better fulfill your mission. I want to share better advice and ideas in the blog posts I write on behalf of clients. Fought against it for a minute. And gave over.

Revenue 205

Revenue Content Chicago Leadership 205

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APRIL 2, 2021

A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Educational coaches.

Revenue 335

Revenue Conference Industry Strategy 335

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AUGUST 18, 2023

The Art of Mentoring’s new guide on mentoring in professional associations explains how to address potential pitfalls and design issues you might encounter around chapter relations, funding, code of conduct, CE credits, matching, and success metrics. Strategic planning. It’s a must-read. Mentoring programs. Silent auctions. Hybrid work.

Certificate 195

Certificate Education Revenue Marketing 195

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AUGUST 11, 2023

At ASAE Annual, I met new people and hung out with friends and acquaintances. which is why I’m already looking forward to seeing many of you again at Non-Dues-A-Palooza (NDAP) in Denver next month. But there’s no replacement for conferences. No education sessions for me this time—too expensive!—which Community as a feeling.

Chicago 195

Chicago Certificate Marketing Content 195

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SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Hope to see you back here for the next edition on Friday, September 15. AI pulse survey.

Revenue 227

Revenue Survey Education Strategy 227

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OCTOBER 22, 2021

New association podcast. Maddie Grant of Propel and Rick Bawcum of Cimatri launched a new podcast, The Association Mashup , which will focus on the intersection of culture and technology. From blog posts to case studies, find out exactly what content marketers create for each stage of their content marketing funnel. Quick hits.

San Diego 195

San Diego Education Social Media Content 195

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FEBRUARY 12, 2021

In uncertain times, stay focused on your mission and explore new ways to deliver on that mission.”. Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. Accepting reality. Gamification.

Revenue 370

Revenue North Carolina Industry Technology 370

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SEPTEMBER 11, 2020

Virtual sponsorships. Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.” Take a look at his 16 ideas for virtual sponsorships. Lawrence Wright, The New Yorker ). Virtual conference FOMO. Board diversity. Burning Man FOMO. LMS/CRM integration.

LMS 329

LMS Montana Revenue Price 329

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APRIL 9, 2021

I got a chance to indulge in this type of group dynamic a few weeks ago during an ideation session hosted by Teri Carden of Non-Dues-A-Palooza and designed by Matchbox Virtual Media. I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. Website insight.

San Diego 370

San Diego Revenue Strategy Content 370

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APRIL 23, 2021

They recommend reframing decluttering as creating space for something new, not just getting rid of things, and suggest starting with the mental clutter inside your head. . Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader.

Revenue 370

Revenue Strategy Content Education 370

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. If you’re looking for a new AMS, put these eight requirements at the top of your list. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Chicago 205

Chicago Education Certificate Revenue 205

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MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). If you’re selecting any type of technology that relies on integration, you must read this non-technical guide on API for association leaders. It’s not until early September, but put NDP on your radar. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

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AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Non-dues revenue. Check it all out on the Non-Dues-A-Palooza website. The new education model.

Tampa 200

Tampa Revenue Education Content 200

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SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

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MARCH 17, 2023

Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

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SEPTEMBER 4, 2020

WBT Systems has been gathering insights over the last six months or so and shares their new ideas on this topic. His association made their website “a real megaphone for… members, bringing them awareness, recognition and even new business.” If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

Montana 322

Montana LMS Revenue Recruiting 322

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DECEMBER 4, 2020

This imaginary message for the board —written by Amanda Kaiser of Kaiser Insights—isn’t just a necessary slap of reality, it also asks for the board’s trust as staff experiments with going down a new path, not the same old safe path, so the association can continue to meet member needs. Raising sponsorship prices. Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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JULY 21, 2023

I like Benedict Evans’ historical approach to AI and the automation of work. He reminds us that “every time we go through a wave of automation, whole classes of jobs go away, but new classes of jobs get created.” The fact is a recent invention ,” says Jon Askonas at The New Atlantis. Member education. AI, inventions and work.

Atlanta 195

Atlanta millennials Price Technology 195

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

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MAY 22, 2020

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.

Certificate 369

Certificate Revenue Conference North Carolina 369

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MAY 19, 2023

EventMobi explains how to increase event app usage , including a plan for roll-out, understanding attendee personas, value-focused messaging, and engagement. Non-dues revenue partners. Association executives want their organizations to evolve and take advantage of new opportunities, but something is holding them back.

Strategy 195

Strategy Content Leadership Email Marketing 195

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MAY 14, 2021

Google’s new search ranking factor: core web vitals, a set of page experience metrics related to page speed, responsiveness and visual stability. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Either you have it or you don’t but you have to produce anyways. API basics. Hybrid work.

St. Louis 341

St. Louis Technology Strategy Conference 341

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MAY 21, 2021

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. If you’re a home cook, check out the weekly (or sometimes fortnightly) In The Kitchen posts on my Grabbing the Gusto blog. Conference design.

San Jose 369

San Jose Email Marketing Tools millennials 369

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APRIL 30, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Next time, I’ll increase the heat. Next time, I’ll increase the heat. Work shutdown rituals. They provide the steps of a shutdown ritual in case you want to try it yourself. Why not start tonight? . Shut up and listen. Wes Trochlil ).

Education 354

Education Technology Strategy Revenue 354

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MAY 10, 2019

Its speed, capacity, and dramatically reduced power consumption and communications response times, or “latency,” will make possible an astonishing range of innovative new products and services. MemberSuite explains how a new member onboarding campaign can help you increase member retention. Jimmy Daly, Animalz ).

DC 170

DC FAQ Member Experience Project 170

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NOVEMBER 29, 2019

I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. For me, TEC is like a reunion, camp and retreat combined in one. Seriously, ugh.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

JANUARY 14, 2022

On the Event Garde blog, she explains what’s gone wrong for many associations and how to fix it. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. I can’t help thinking that many of these trends align with the mission of most associations.

Team 195

Team Technology Certificate Revenue 195

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FEBRUARY 19, 2021

He advises framing board conversations and decisions with this “new shared point of view on board purpose, composition, structure, and work for the rest of The Turbulent Twenties.”. My new favorite word, it means “ jumping out of the system ,” not just thinking out of the box, but ignoring the box completely. Learning gamification.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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APRIL 16, 2021

WBT Systems was inspired this week by the latest news about muons—subatomic particles influenced by unknown forces so they don’t obey the standard laws of physics. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

AUGUST 6, 2021

Emily Pennington, New York Times ). If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. The survey questions may prompt you to investigate and/or address issues. The data may support a business case for additional resources for chapter programs. Be a good community citizen.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195