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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.

Revenue 61
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Got NDR (Non-Dues Revenue)?

Association Adviser

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60
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Association Brain Food Weekly: 10.16.20

Reid All About it

Green beans are all over the farmers market right now. James Lancaster, Editor, AMI Magazine. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. Tackling Multicultural Marketing Like a Pro. Erin Volk, Vice President, Associated General Contractors of California.

Indiana 221
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Association Brain Food Weekly: 7.10.20

Reid All About it

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Revenue and Pricing Strategies for Virtual Events. 1 CMP credit. Tue 7/14 at 12 p.m.

Montana 365
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Organic Advertising Fund Creates a Marketing Beef

Associations Now

The association—which represents growers, shippers, processors, certifiers, farmers’ associations, distributors, importers, exporters, retailers, and others in the organic industry—wants to implement a “check-off,” a program that would pool funds from organic producers to put toward market research and advertising for the whole industry.

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Best of the Web: November 2013

Association Adviser

Membership Marketing Blog. How to Keep Your Non-Dues Revenue Going. California Society of Association Executives Seasonal Spectacular. Does your association have a magazine, newsletter, directory or website in need of revival? How to Communicate After a Train Wreck. Bill Rosenthal. SmartBlog on Leadership. Tony Rossell.

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Best of the Web: February 2014

Association Adviser

The Executive (California Society of Association Executives). ASAE 2012 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

Georgia 60