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Recruit, train, retain: Attracting young professionals to community management

Ungrated

In states like Florida and California, that figure is upwards of 50%. >>Read more about attracting young professionals to community management in “ Help Wanted ” from the September/October issue of CAI’s Common Ground magazine. Despite the stats, there’s not enough managers to meet demand.

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Beyond Dollars and Cents: Bitcoin Foundation Faces Scrutiny in California

Associations Now

The Bitcoin Foundation, which represents advocates of the controversial online currency, hasn’t received the warmest welcome in California. That’s why the trade group that represents the volatile, fully digital form of money recently found itself defending its existence to the state of California.

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Destinations Experiment With New Marketing Efforts

Associations Now

cities and states are getting creative when it comes to how they market themselves. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. . More and more U.S. More and more U.S. ” Organize a YouTube Takeover.

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How California’s Gig Economy Law Could Reshape Your Freelancer Pool

Associations Now

While intended to target services such as Uber and Lyft, the added restrictions of California Assembly Bill 5 could create challenges for associations that rely on freelance help. If you rely on freelancers who are based in California—or if your organization is based in the state—you could run into some headaches in the coming months.

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Women-Led Wednesday: A New Retail Holiday With a Message

Associations Now

Retail holidays along the lines of Black Friday and Cyber Monday are gaining increasing currency as both a marketing tool and a way to highlight broader business or cultural goals. The issue has become serious enough that California recently passed a law requiring more board representation for women. The goal is to lift.

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Looking into the Future of Event Tech

Velvet Chainsaw

The California Consumer Privacy Act is similar to GDPR and goes into effect on January 1, 2020. If your organization does not have marketing-automation software, you are putting the cart before the horse by tracking attendee behavior. #3. Don’t track who is in a certain area, their dwell time or other implied behaviors.

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Organic Advertising Fund Creates a Marketing Beef

Associations Now

The association—which represents growers, shippers, processors, certifiers, farmers’ associations, distributors, importers, exporters, retailers, and others in the organic industry—wants to implement a “check-off,” a program that would pool funds from organic producers to put toward market research and advertising for the whole industry.