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A Day at the Tour: Social Media Failure, Outrage & Frustration

Reid All About it

She also recognized Smith’s behavior as a social media failure for ESPN. Eben Oliver Weiss at Bicycling magazine summed up the situation: “ The true courageous athletes are picking themselves up off the pavement after hitting the road at 25 to 35 miles per hour and finishing a 140 mile ride. Cycling is boring.

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How California’s Gig Economy Law Could Reshape Your Freelancer Pool

Associations Now

While intended to target services such as Uber and Lyft, the added restrictions of California Assembly Bill 5 could create challenges for associations that rely on freelance help. If you rely on freelancers who are based in California—or if your organization is based in the state—you could run into some headaches in the coming months.

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Best of the Web: November 2013

Association Adviser

Membership Marketing Blog. California Society of Association Executives Seasonal Spectacular. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web CalSAE Facebook industry events LinkedIn New England SAE social media Tiwtter TNSAE' Potomac Core Consulting.

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8 must read articles for Association Executives

SCD Group

If you are, you have bought into the concept that displaying logos to masses of cynical consumers equals marketing return. How Nonprofits Can Sidestep Content Marketing Pitfalls By Clare Mcdermott via Content Marketing Institute This is a really great article for associations and nonprofits. Guess what, it doesn’t!

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5 Super Questions for Associations and Association Publications

SCD Group

And, the Super Bowl helped showcase the continuing engagement power of Social Media platforms, especially Twitter. #1 This piece highlights the dilemma many associations face: when – if ever – you convert your magazine or newsletter to digital and stop sending printed editions. 6 Social media scores with Super Bowl.

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Got NDR (Non-Dues Revenue)?

Association Adviser

Joseph Ricci , CAE, president and CEO of textile and rental services association TRSA , said his fastest-growing source of non-dues revenue is industry certification programs that help members market themselves by authenticating their sustainability (Clean Green) and cleanliness (Hygienically Clean) efforts. NDR wish list.

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How to Tame Technology

Association Adviser

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. The days of having membership committees cold call members are over.