CMA Solutions

MARCH 6, 2024

This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The resulting coverage appeared at the top of the magazine’s homepage and was later picked up by Yahoo Life! Together, the story reached an audience of over 14 million unique visitors a month.

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

FEBRUARY 2, 2024

Microcredentials and digital badges help young professionals differentiate themselves from peers and acquire the skills they need to get hired and promoted. If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. Member connections.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

MARCH 11, 2016

Hear about proven strategies to recruit, retain, and engage young members, and case studies of what’s worked and what hasn’t. Learn how to decide whether you need a new system, what an effective selection process looks like, and the main points of differentiation among available systems. Thu 3/17 at 12 p.m.

Raleigh 150

Raleigh Case Study Project Revenue 150

Jamie Notter

FEBRUARY 25, 2019

One of the key differentiators is an aspect I’m calling “middle-less.”. We featured Menlo Innovations as a case study in When Millennials Take Over, and Menlo’s CEO, Rich Sheridan, recently published his second book, Chief Joy Officer. They use systems thinking.

System 167

System Case Study millennials Process 167

WBT Systems

JANUARY 30, 2018

How can we differentiate our programs from our competitors? If your boss isn’t familiar with that dynamic, find relatable case studies to share with them. Then, take on some perennial professional development problems: How do we get our members to take charge of their professional development and commit to lifelong learning?

Education 171

Education Team Innovation Case Study 171

Reid All About it

AUGUST 5, 2016

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. Get a preview of the future based on MPI’s most recent Meetings Outlook research and then discuss the trends that most affect you and your peers. 1 CMP credit. More info/register. Tue 8/9 at 2 p.m.

Case Study 150

Case Study Analysis Certificate Education 150

Higher Logic

MAY 2, 2019

Case Study: Data Informs Decisions | ASAE and Association Analytics Aim to Predict Engagement. Read the full case study. The more your outreach and publication aligns with their real interests, the more successful it will be. Harness the power of data to drive your decisions. Get creative.

Tips 136

Tips Revenue Case Study Content 136

Reid All About it

APRIL 5, 2024

TopClass LMS explains how to differentiate and add value to your association’s education programs by building a human touch into them. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

MARCH 19, 2021

Knowing that data streams in from various entry points, organizations that still differentiate between internal and perimeter security should urgently reconsider their security approach—specifically the role of digital assets (i.e., Hear the panel share case studies, new ideas, and proven tactics for online audience engagement.

LMS 370

LMS Nashville Strategy Video 370

WBT Systems

APRIL 3, 2018

What do you need in a system to differentiate your programs? Gather supporting evidence for your case. Be ready to share success stories or case studies from other associations that are doing what you’d like to do. What do they offer that you can’t?

LMS 160

LMS How To Learning Management System Project 160

Reid All About it

JANUARY 22, 2021

The right name can attract customers, increase sales and differentiate you. Non-Dues-Revenue Workshop #1: Two Case Studies Presented by Association Executives with Q&A. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Mon 1/25 at 3 p.m. – Wed 1/27 at 3 p.m. – Host: Halmyre.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

JANUARY 10, 2020

A common theme throughout both is providing experiences that engage and help associations differentiate themselves from the competition. That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

NOVEMBER 4, 2016

– Going Beyond Webinar Basics Part 2: Best Practices Case Study. – Thought Leadership as a Differentiator. Hear why so many brands invest in thought leadership to differentiate themselves from competitors. Leave with actionable ideas for improving your site and your web strategy. More info/register.

Las Vegas 150

Las Vegas Leadership Washington Education 150

WBT Systems

MARCH 20, 2018

Illustrate this new information with case studies or success stories they can emulate. Highlight your course’s differentiator —how it’s better than similar courses offered by competitors. Make sure you’re providing information that will have an impact. The hook is the webinar title. What outcome or impact are you promising?

Course 160

Course How To Content Marketing 160

WBT Systems

SEPTEMBER 19, 2017

Your association must differentiate itself by offering online courses that engage, connect, and transform students. Discuss how they can apply what they’ve learned by sharing case studies. A lack of face-to-face accountability makes it easier for an online student to give up without anyone noticing.

LMS 160

LMS Course Video Mooc 160

Associations Now

APRIL 6, 2017

But Abila says that the differentiator is often quality content. The report notes that practical skills were most important for learners (48 percent), followed by case studies or real-world examples (36 percent), and hands-on education (30 percent).

millennials 61

millennials Case Study Education Content 61

Reid All About it

NOVEMBER 12, 2021

Hear about criteria for determining whether or not to offer hybrid, five lesser known truths about hybrid meetings, and strategies for differentiating your hybrid or digital offering. Get examples and case studies from associations that are seeing unprecedented meeting success, regardless of format, thanks to these tactics.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

JULY 21, 2017

He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. – An Association Case Study: Using Data to Create Insights & Expose Intelligence. Learn winning strategies for effective membership engagement.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Higher Logic

FEBRUARY 7, 2019

Sometimes People Just Need to be Invited [Case Study]. Make it your goal to differentiate with a clear and unique value position in every campaign you run. Why You Should be Segmenting Your Members by Data, Rather than Type. 5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions.

Marketing 149

Marketing Video Resources Content 149

Velvet Chainsaw

MARCH 31, 2017

Ask for examples, testimonials and case studies. User support and project management are huge differentiators between an average and a superior provider. Do they have a blog, online group, case studies or newsletters that keep existing customers informed and up to date? Customer Support.

Technology 40

Technology Case Study Revenue Software 40

Reid All About it

NOVEMBER 5, 2021

Hear about criteria for determining whether or not to offer hybrid, five lesser known truths about hybrid meetings, and strategies for differentiating your hybrid or digital offering. Get examples and case studies from associations that are seeing unprecedented meeting success, regardless of format, thanks to these tactics.

Survey 195

Survey Revenue Price Team 195

Reid All About it

APRIL 6, 2018

Hear insights from new brain research and case studies that show how changing the way you manage your consciousness and focus will improve how you design events. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric. 1 CMP credit. . –

DC 39

DC Washington Review Resources 39

Reid All About it

AUGUST 24, 2018

How do you differentiate your B2B technology company from competitors? He says associations have the opportunity to connect with these professionals by offering credentials and certifications that help them move forward in their careers. 1 CAE credit. More info/register. Host: CommPartners.

Chicago 37

Chicago Innovation Washington Charlotte 37

Reid All About it

JULY 14, 2023

Differentiate yourself and don’t be afraid to try new things. Hear about concrete actions you can take that will improve your ability to unlock new value using sound innovation practices, and details from a case study organization that has turned this pattern around. Gen Z, AI and marketing. Customer/member personas.

Education 39

Education Price Tools Technology 39

High Context

FEBRUARY 2, 2009

Case Study: Giving a Lifeline. What one factor, more than any other, differentiates most professional photography from the billions of snapshots taken by regular people? You know right away and reap the benefits from day one. Both of these are e-commerce related. High Geekery: A Lesson from Flash Photography.

Report 40

Report Strategy Revenue Case Study 40

Reid All About it

MARCH 13, 2020

In an age when consumers can reach a competitor in a click, CX is the key differentiator. Leveraging best practices and case studies, attendees will understand how associations and AMCs can partner to advance the interests of associations and their members in today’s fast-moving political ecosystem. 2 CMP credits. Host: EventMB.

DC 44

DC Washington Revenue Communications 44

Membership Marketing

JULY 20, 2011

You use market segmentation to help accomplish an objective like improving response rates by targeting messages or providing differentiated value to a certain group of members to enhance retention. Case Study. (9). Let’s start out by saying that market segmentation is a tool not an end in and of itself. Annual Meeting. (5).

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

SEPTEMBER 29, 2011

” The four aspects of marketing that are highlighted include differentiating your association from its competitors, providing a guarantee to members, identifying your core benefits, and determining your target market. Case Study. (9). Nothing can replace the open, honest feedback you receive from members.”

Marketing 40

Marketing Price Survey Analysis 40