AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]
Higher Logic
JANUARY 30, 2019
Sherry Milligan, Associate Executive Director of Membership, was determined to find the right action plan to quickly change that trajectory. Knowing new member cultivation would not be a quick and easy fix, AARC identified great potential within the growing lapsed member base. Evaluating Lapsed Membership. Members lapsed in the past 3-6 months.
Let's personalize your content