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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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Review: When Millennials Take Over

Spark Consulting

I recently had the opportunity to read a review copy of When Millennials Take Over , a new book by Jamie Notter and Maddie Grant of Culture That Works designed to help us get past the freak out and to a “ridiculously optimistic” view of the future of work. Sounds hard, right? And that’s a good thing.

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Steal This Idea!

Spark Consulting

That’s the topic of the latest Spark whitepaper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations. Attracting Millennial/young professional supporters. CFA Society Minnesota (attracting Millennials). Capital Area Food Bank (attracting Millennials). CompTIA (campaigns).

Minnesota 150
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Association Brain Food: 3.1.24

Reid All About it

Learn about innovative solutions in content generation, inline editing, image creation, and AI-driven audio editing tools. Unleashing Transformation: Assessing Your Association’s AI Potential Ready to automate processes, free up time for mission critical work, and ignite a spark of innovation? 1 CAE credit. More info/register.

Education 257
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Association Brain Food: 2.23.24

Reid All About it

Gen Z and millennial marketing. Digital Learning Accessibility, The Road Ahead Learn about elevating accessibility as an institutional imperative, designing and implementing institutional policy and strategies, and selecting and using technology-driven innovations to enhance accessibility. Event sponsorships. More info/register.

DC 263
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The Importance of Cultural Artifacts

Jamie Notter

One of my favorites comes from Menlo Innovations, one of our case studies in When Millennials Take Over, and believe it or not it’s a Viking helmet. And that’s when I introduced the concept of “cultural artifacts” to the group. All cultures have artifacts—tangible symbols of what the culture is and how it works.

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Include Is a Verb

Spark Consulting

Associations know the research that the Millennial generation that is rapidly becoming the majority of our workforce and membership base is the most diverse generation we’ve ever had in the US – and that the yet-to-be-named generation coming up behind them is even more so.

America 150