Remove Case Study Remove Member Experience Remove Recruiting Remove Revenue
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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Like many associations, they did not have a 100 percent renewal rate, but were hesitant to utilize the marketing tools that were available but unfamiliar to them, for fear of making a mistake that would negatively impact the member experience. Getting in touch with members through automation. The numbers speak for themselves.

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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable member experience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.

Revenue 211
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Association Brain Food: 10.6.23

Reid All About it

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Next gen membership #2. 1 CAE credit. . – CAE credit.

Revenue 256
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Association Brain Food: 4.12.24

Reid All About it

Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. by Tony Rossell, Marketing General Inc. 1 CAE credit.

Revenue 256
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Association Brain Food: 11.3.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Using data-driven insights and AI can help you be invaluable to your members. Please email me if you have something to discuss.

Tools 272
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Association Brain Food: 7.21.23

Reid All About it

Post-Lockdown Membership Recruitment (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . – Hear tips to recruit and retain these generations.

Atlanta 195
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Association Brain Food Weekly: 1.8.21

Reid All About it

At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. Case Study of EAIE 2019 Conference. More info/register (fee for MPI non-members). Virtual conference pricing.

Las Vegas 370