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APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online community.

DC 205

DC Recruiting Recruitment Washington 205

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MARCH 5, 2021

Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. Engagement boxes. Maybe you received an engagement box from a virtual event you attended. Learn from one of the best.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Hear about the possible progress for associations, potential challenges related to U.S.-EU Open Space events. Green Deal.

LMS 256

LMS Revenue Arlington Education 256

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JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Leadership development for young members. The 2024 survey is now open.

Survey 256

Survey Project Strategy Education 256

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DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Member app. Mobile apps.

Strategy 272

Strategy Video Technology Innovation 272

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

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MAY 12, 2023

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. Impexium explains how your association and members could benefit from offering a tiered membership model. shares 15 ways to improve your newsletter content and delivery. But do you?

Chicago 200

Chicago Newsletter Mooc Education 200

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SEPTEMBER 18, 2020

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Member engagement. How to teach an old blog new SEO tricks. Virtual conferences.

Montana 350

Montana Certificate Conference Content 350

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JULY 21, 2023

Member education. But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. See how you measure up! But where and how do you even begin to improve that culture? Online community. Online communities are extremely popular with younger audiences. Governance. CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

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JANUARY 15, 2021

The deadline for ASAE members to apply for a judge spot is February 9, 2021. Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition.

Innovation 359

Innovation Las Vegas Communications Education 359

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

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JUNE 25, 2021

They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Online learning. Four questions to help vet your content ideas. Virtual expo. Exhibitors.

LMS 361

LMS Revenue Tips America 361

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. How to Align with Your Board and Executive Team's Priorities.

Social Media 254

Social Media Tools Member Engagement Revenue 254

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MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. New member onboarding. It means “jumping out of the system.”

Nashville 370

Nashville LMS North Carolina Recruiting 370

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APRIL 30, 2021

They remind us why listening (without interrupting) is so important to the person talking and describe different methods for listening to your members and others in your professional community. Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Next time, I’ll increase the heat.

Education 354

Education Technology Strategy Revenue 354

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. How a sales funnel approach can help associations attract members.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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SEPTEMBER 25, 2020

The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Conference attendee learning journey. 5 unusual ways to find new inspiration for content. JT Long, Smart Meetings ).

Case Study 285

Case Study Content Montana Price 285

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SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. 9 things your association, chapter or chamber can do to help members improve their lives during this pandemic. Board diversity. Burning Man FOMO. A true LOL.

LMS 329

LMS Montana Revenue Price 329

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APRIL 2, 2021

Association member communications. By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Hybrid conferences. Quick hits.

Revenue 335

Revenue Conference Industry Strategy 335

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JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Make time for microlearning. Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

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MARCH 25, 2022

LinkedIn’s Workplace Learning Report has good news for associations: the corporate C-suite finally understands the value of professional development. The number of training professionals who said their CEOs were active champions of learning jumped from 27% in 2020 to 62% in 2021. Member profile data. 1 CMP credit.

Revenue 195

Revenue Content Virginia Technology 195

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FEBRUARY 26, 2021

Despite my penchant for learning, I was shocked to discover I had a fixed mindset. They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. MemberSuite says member expectations are different now in 2021, the bar is set higher. Good enough” technology.

Recruiting 329

Recruiting Recruitment Project Technology 329

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MARCH 19, 2021

Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. At First Round Review, Jessmina Archbold says self-care is not what you buy yourself, it’s how you work on yourself.

LMS 370

LMS Nashville Strategy Video 370

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NOVEMBER 12, 2021

Sherry Budziak at.orgSource suggests you reconsider what sponsors can offer to members. She explains how you can adapt their Solution Center concept to provide value to your members and sponsors. They explain why some learning experts say it causes more harm than good. More info/register (possible fee for non-members).

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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APRIL 16, 2021

Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. You won’t be successful unless you understand the principles of effective adult learning. Virtual event engagement. Quick hits.

Revenue 363

Revenue Strategy Team Content 363

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MAY 15, 2020

Marketing virtual/online education. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. I’m going to keep my eye out for good stories since everyone’s trying to learn about virtual conferences right now.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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JULY 17, 2020

Pandemic engagement strategies. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Good question.

Montana 341

Montana Revenue Strategy Conference 341

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FEBRUARY 12, 2021

If you know an association professional or board member who needs a wake-up call, this MemberSuite post should do the trick. Online education nimbleness. WBT Systems describes several other options for delivering online education. Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Revenue 370

Revenue North Carolina Industry Technology 370

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JULY 24, 2020

Jeff Cobb of Tagoras/Leading Learning asks a provocative but reasonable question: Could associations replace colleges? Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Online learning myths. Virtual event challenges.

Montana 259

Montana Revenue Case Study Conference 259

EventMobi: Association Events

JUNE 26, 2023

Member engagement is the #1 way to make sure your members recognize the value they get from your association. The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

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FEBRUARY 19, 2021

Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. Learning gamification. WBT suggests motivating and engaging learners by applying the behavioral science principles of gaming, not gamification. Conference content. Board strategy.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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JUNE 9, 2023

This challenge occupies my mind. This week, WBT Systems focuses on seven practices that can help associations create a learning environment in which adult learners can flourish. They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Membership engagement. Check it out.

Revenue 205

Revenue Content Chicago Leadership 205

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APRIL 21, 2023

The weekly list of free educational events and resources for the association community… Free member education. Should associations list education programs as a membership benefit if members have to pay for them like everyone else does? MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations.

Education 195

Education Committee Recruiting Recruitment 195

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OCTOBER 9, 2020

If you’ve lost your spark amidst all the challenges coming your way at work, WBT Systems shares advice for getting your association mojo back. Engaging members by career stage. Members value different benefits throughout different stages of their career journey. Luring members/customers to your LMS.

Utah 370

Utah LMS Conference Technology 370

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JANUARY 21, 2022

Learn more about the application process, including tips for a successful submission and insider knowledge about what the judges seek, during a 1/28 webinar—details below. Sticky learning. If you’ve attended a course or session where you’ve had to recall and produce what you’ve been learning, you’ve benefited from retrieval practice.

Survey 195

Survey Newsletter Price Technology 195

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OCTOBER 1, 2021

Well, WBT Systems shares several excellent reasons, including ways to get more value (ahem, ROI) out of an LMS that may surprise you—it’s not just for online courses. My original Emeril recipe is no longer online, but I found this one , which is pretty much the same. – Engage 2021. Chapter-in-a-box solution. Event Garde ).

LMS 195

LMS Conference Technology Content 195

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DECEMBER 11, 2020

WBT Systems breaks down some of the secrets to Queen’s Gambit’s success and explains how these principles apply to educational programs. MemberSuite shares nine ideas for member networking meetups that go well beyond the chat box at virtual conferences. Virtual networking meetups. Chapter ROI. Association websites. BYOB, obviously.

Project 370

Project Education Software Review 370