Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? Kivi Leroux Miller, Nonprofit Marketing Guide.com ). 14 best content marketing newsletters for 2019.

Vermont 285

Vermont DC Washington Education 285

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60

Revenue Georgia Price Newsletter 60

Velvet Chainsaw

SEPTEMBER 28, 2012

“All organizations can develop certification. Some organizations think creating a certification program is the sure way to solve some of its problems. Identifying Certification Goals. Rops advocates that before starting a credentialing program, an organization needs to identify its certification target and goals.

Certificate 40

Certificate Revenue Education Cost 40

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. ChatGPT can definitely help professionals with tasks, but its output still requires a human touch. Host: Professionals for Association Revenue Speaker: Park Howell, founder, Business of Story Wed 6/21 at 2 p.m. –

Project 195

Project Tools Revenue Metro 195

Reid All About it

AUGUST 28, 2020

MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners —sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

MARCH 26, 2021

Learn about ideas and tools that will allow your organization to be at the forefront of this change, and how to surprise your learning audience with seamless and thoughtful opportunities to increase audience engagement and boost organizational revenue. WEC Grapevine: How We Did It – Marketing & Communications in a Pandemic World.

Innovation 259

Innovation San Diego LMS Strategy 259

Spark Consulting

NOVEMBER 20, 2017

Marketing General has some helpful base formulas you can use as a starting point. The simplest way to think about LTV is to add average dues plus average non-dues revenue and multiply that by average membership tenure (which MGI also helpfully explains how to calculate). But how much more? That’s where things get tricky.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Revenue and Pricing Strategies for Virtual Events. 1 CMP credit. Tue 7/14 at 11 a.m.

Montana 365

Montana Content Price Strategy 365

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. You’ll notice that right away below the fold. Innovation Trigger.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Virtual event ebook. Intriguing.

San Diego 259

San Diego Strategy North Carolina Conference 259

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OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. LMS Success: Keys to Building Participation and Revenue.

LMS 186

LMS DC Social Media Washington 186

Reid All About it

MAY 8, 2020

The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Gerd De Bruycker, marketing director at Cisco Systems.

North Carolina 221

North Carolina Montana Conference Revenue 221

Associations Now

SEPTEMBER 21, 2018

Rather than staying stagnant, the association is embracing “very deliberate diversification” in its revenue picture, relying less on its tradeshow and more on certification, education, and media. A key—and very scary—finding is that marketers are posting way more on Facebook but getting way less engagement.

Certificate 55

Certificate Social Media Revenue Team 55

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. How can your learning management system increase non-dues revenue? Your ability to drive revenue from your learning program depends largely on your ability to create great courses.

Learning Management System 82

Learning Management System LMS Revenue System 82

Association Adviser

JUNE 27, 2018

million budget to generating $40 million in revenue as well as managing project teams of more than 50 people. Further down, I definitely see myself in an executive director role for a strategic association. She had some interesting, brilliant initiatives going on to expand ASHA’s outreach. AA: What is your ultimate career goal?

Certificate 61

Certificate Class millennials Resources 61

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Disciple Media

SEPTEMBER 18, 2023

Through its customizable environment, users can build unique spaces for their members to build their brand and revenue. With its blend of customization, engagement, and security, Disciple Media emerges as the definitive platform for those seeking an all-in-one solution for their membership business. Efficient email marketing tools.

Tools 36

Tools Price FAQ Member Experience 36

Associations Now

MAY 18, 2016

The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. However, “that’s me saying what seems intuitively might be defensible, but no courts or federal agencies have ever said anything definitive about that,” Jacobs says.

Handbook 53

Handbook Price Discount Products 53

Associations Now

OCTOBER 2, 2014

Also on the agenda: improved certification for vendors in the industry. Now the definition includes “companies that sell, distribute, or optimize digital advertising or marketing programs.”. The two strategies are intertwined—the increased revenues from the expanded member tiers will help pay for the lab.

Project 40

Project Certificate Industry Revenue 40

Plexus Consulting

NOVEMBER 10, 2014

Those days started to fade during the merger and acquisition frenzy of the 1980s and were definitely relegated to the history books with the arrival of the global economy a decade later. And, for-profits making in-roads into education, training, and certification that all used to be reserved for nonprofit organizations.

Certificate 40

Certificate Report Education Revenue 40

Reid All About it

APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. New York Times ).

North Carolina 44

North Carolina Montana Revenue Content 44

Mizz Information

MAY 6, 2014

Going by that definition, I’d say the association world definitely has something to worry about. Events --one of associations’ biggest sources of non-dues revenue is events and tradeshows. Events --one of associations’ biggest sources of non-dues revenue is events and tradeshows. Especially books and publications.

Mooc 40

Mooc Social Media Revenue Products 40

Association Adviser

FEBRUARY 7, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., A certification? CAE, CEO & Chief Strategist at Spark Consulting LLC. Elizabeth Engel, Spark Consulting. A certain degree?

Social Media 71

Social Media Recruiting Recruitment Software 71

Associations Now

DECEMBER 3, 2014

Luckily, digital marketing pro Sarah Lugo breaks down the differences between the two systems in a post for the company’s Association eLearning blog. By Lugo’s definition, “an LMS manages people’s interactions with learning content.” It’s a question that prompts plenty of confusion. ht @ digitec ).

LMS 40

LMS Social Media Learning Management System System 40

Association Adviser

FEBRUARY 7, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., A certification? CAE, CEO & Chief Strategist at Spark Consulting LLC. Elizabeth Engel, Spark Consulting. A certain degree?

Social Media 62

Social Media Recruiting Recruitment Software 62

Reid All About it

APRIL 15, 2022

Quorum makes that job easier with their list of ways a government affairs team delivers membership ROI —talking points you should definitely share with your membership department. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Generating Year-Round Revenue with Meeting Data.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

JUNE 24, 2022

It’s a good start, for sure, but you know your market segments best. Learn how to align the goals of your board, executive director, membership manager and your members to create a robust membership program that serves members and brings revenue to your association. Rory Archibald, Associations, Sectors & Marketing, VisitScotland.

Video 39

Video Revenue Strategy Technology 39

Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. One-size-fits-all membership marketing doesn’t work. . But consider this: most definitions of the millennial generation include people born between 1981 and 2000.

millennials 60

millennials Leadership Marketing Industry 60

Associations Now

MAY 9, 2014

According to the Post, Smithsonian Enterprises, the for-profit arm of the museum complex, has similar deals with Showtime Networks and database provider Cengage Learning to broaden its reach and generate new revenue. It’s all Smithsonian content — just another way to get it out there,” said Smithsonian spokeswoman Linda St.

Mooc 40

Mooc Course Price United States 40

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Presenters: Michael Shonholz, Chief Revenue Officer, ARG.

San Diego 195

San Diego Education Social Media Content 195

.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus. Marketing automation provides that opportunity. Every member experience with your brand is a plus or a minus.

Certificate 88

Certificate Cost System Social Media 88