article thumbnail

Product Spotlight: Conversion Capture

HighRoad Solution

Not only do members and customers place items in their shopping cart to purchase or abandon, they also may start taking an online course but neglect to complete it, or maybe they’ve taken the first step in an certification application but left it without finishing. Conversion Capture. ,

article thumbnail

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

Revenue 186
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 5.12.23

Reid All About it

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition.

Chicago 200
article thumbnail

Association Brain Food Weekly: 11.20.20

Reid All About it

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Not a scientific study, I know, but when I dedicate a little time in the morning to writing about three things I’m grateful for, I usually have a satisfyingly productive day. Gratitude practice.

article thumbnail

Why your association should understand the differences between AMS and CRM software

Nimble AMS

Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns. Leverage artificial intelligence and predictive analytics to increase membership. Increase efficiency. Leverage your data to deliver a personalized member experience and improve engagement.

Software 138
article thumbnail

Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too.

Survey 256
article thumbnail

Association Brain Food Weekly: 5.21.21

Reid All About it

I’ll be happy to feature it as long as it’s not too product centric. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369