WBT Systems

OCTOBER 18, 2016

There has been much discussion lately about the value of digital badges for both association education and certification programs. Due to this, there has been growing interest in digital badging among associations, especially those seeking to engage more millennials in membership. OpenBadges increase visibility for the Association.

Education 150

Education Learning Management System LMS Certificate 150

Spark Consulting

JANUARY 8, 2018

Just about every association I know of is struggling to recruit younger members (aka Millennials). A certification? Part of the reason for that is that we’re erecting barriers to entry rather than removing them. What’s required to be considered part of your association’s community? A certain degree? A license?

Minnesota 170

Minnesota Recruiting Recruitment millennials 170

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Yeah, it sucks. Just the facts. “ CAE credit. More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. More info/register. Host: ASAE Tue 12/12 from 10:25 a.m.

Strategy 272

Strategy Video Technology Innovation 272

.orgSource

FEBRUARY 27, 2023

Digital markets don’t allow room to languish. To keep pace with the speed of business, teams need to reinvent themselves along with innovation and technology. Lifelong learners, problem-solvers, innovators, and creative thinkers don’t want to work in an intellectual vacuum. But has your group’s professional expertise expanded?

Team 88

Team millennials Innovation New York 88

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

OCTOBER 7, 2016

Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Presenter: Gayle Rosnick, CMP and CMP-HC Certification Director, Convention Industry Council. 1 CAE credit.

Mooc 205

Mooc Certificate DC millennials 205

Reid All About it

SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Embracing AI in Events: Navigating Opportunities and Challenges Learn about the innovative applications of AI that are redefining attendee engagement, boosting event efficiency, and elevating overall experiences.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

MAY 21, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Here I was thinking everyone was discovering the joys of working from home. Take advantage!

Montana 369

Montana Conference Education Tennessee 369

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Higher Logic

MAY 29, 2020

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.

Social Media 254

Social Media Tools Member Engagement Revenue 254

.orgSource

MARCH 18, 2024

Hopefully, our experiences can inspire organizations that want to evolve, transform, innovate—or whatever paella of words you care to use to describe looking beyond the moment.” This shift may be aligned with the sensibilities of millennials, who are currently the majority of the workforce. It’s an example of changing but not changing.

Examples 88

Examples Revenue millennials Strategy 88

Mizz Information

MAY 17, 2018

Marketing automation has been a real time-saver for association executives. You can set up the campaign, and your marketing automation software runs in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. A certification?

Innovation 40

Innovation Washington Recruiting Recruitment 40

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Quick hits.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Ashley Neal at Sidecar wonders if innovation has slowed down at associations or become business as usual. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: American Marketing Association. Quick hits.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Association Freak

MAY 21, 2022

The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Some knew the market was shifting around them. Market Pressures On Association Succeses.

Revenue 72

Revenue Discount Products Marketing 72

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Usability testing. Tue 7/20 at 6 a.m. Host: PCMA.

Revenue 195

Revenue Video Strategy Industry 195

.orgCommunity

FEBRUARY 6, 2019

Tracy King, MA, CAE, CEO and Chief Learning Strategist at InspirED, is one of those innovators. One in three Millennials has a side gig, and by 2020, 50 percent of employees will be participating in the freelance economy. The Millennials are queuing up for those spots. Grow Market Share. Demographics. Acceleration.

Certificate 60

Certificate Illinois millennials Education 60

Reid All About it

JULY 15, 2016

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Mon 7/18 at 12:30 p.m.

North Carolina 150

North Carolina Austin Innovation Washington 150

Reid All About it

NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Host: Community IT Innovators. Sue Pelletier (moderator), editor, MeetingsNet.

Handbook 237

Handbook Washington eBook DC 237

Aptify

APRIL 4, 2018

Time for you to get a focused look at how Community Brands is leveling the playing field between for-profits and purpose-driven organizations, and investing in underserved markets and technologies. Innovating for Year-Round Member Engagement. Understanding the Millennial Mind. Managing the Complexities of Nonprofit Growth.

Innovation 56

Innovation Florida Technology millennials 56

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium. Rosen, President of ML Innovations, Inc.

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Mon 10/24 – Design Thinking for Innovation (Coursera).

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Hear about reliability, validity, psychometric scaling, item analysis, psychometric modeling, and the impact of certification on job performance. 1 CAE credit.

Certificate 39

Certificate Innovation Education Process 39

Associations Now

AUGUST 6, 2015

Session: Josh Linkner, “Harnessing Innovation: Turning Raw Ideas into Powerful Results,” 8:30 a.m. Session: “What’s New in the Business of Certification?” Read: “ What’s New in the Business of Certification? Articles marked with an asterisk require an ASAE member login.]. ” 10 a.m.

Detroit 40

Detroit Michigan millennials Certificate 40

Associations Now

FEBRUARY 23, 2017

Other education offerings include a professional certification for cardiac rehab professionals, as well as certification for cardiovascular and pulmonary rehab programs. Plus, the report posits that an organization’s strong sense of purpose can also attract and retain employees, including millennials.

Revenue 56

Revenue Certificate millennials Report 56

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters. A certification?

Social Media 71

Social Media Recruiting Recruitment Software 71

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters. A certification?

Social Media 62

Social Media Recruiting Recruitment Software 62

Reid All About it

MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Our topic this month is association finance innovation. Subscriptions. More info/register. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. or subscribe for updates.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

MAY 20, 2022

MemberSuite recounts the value of certifications and certificate programs to the individual and their employer. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts. Promoting credential value.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. It’s not just Millennials. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 8 Ways to Get Gen Z and Millennials to Give.

DC 34

DC Washington Revenue Review 34

Association Adviser

JUNE 30, 2016

Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines. Aley said innovation and legislation are the two main drivers of the career-content trend. “In “However, it’s not enough just to be out there on those platforms.

Tennessee 60

Tennessee Class Georgia Certificate 60

Reid All About it

NOVEMBER 1, 2019

WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. Like many things millennials “killed,” the dinner party has simply adapted for the post-recession era. Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. Stu Sjouwerman, KnowBe4 ).

Washington 34

Washington Social Media Content Texas 34