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Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Conference planning.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. I’m happy to feature it as long as it’s not too product-centric. Advertising. Have you heard of Connected TV (CTV) advertising ? More info/register. 1 CAE credit.

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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. I’m happy to feature it as long as it’s not too product-centric.

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Challenges and Opportunities for Association Education Programs

WBT Systems

Most certification academic standards have limited value – without the ability to apply learning. Some of the relevant insights provide great messaging for associations seeking to market their education and certification programs to members.

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Association Brain Food Weekly: 8.21.20

Reid All About it

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. I’ll be happy to feature it as long as it’s not too product-centric. Career pathways. Virtual events. Looking for a job?

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Association Brain Food: 7.21.23

Reid All About it

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” I’m happy to feature it as long as it’s not too product-centric. This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates.

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