Jamie Notter

JUNE 1, 2015

Since publishing When Millennials Take Over , we've been consistently approached by people wanting us to answer a central question: how do we attract Millennials? How do we retain our Millennial employees? How do we get young people to buy our products, come to our events, or volunteer for our committees? Learn more here.

millennials 70

millennials Organization Committee Team 70

Jamie Notter

FEBRUARY 24, 2015

Everybody wants to figure out the Millennials. Since the Millennials are the largest generation ever, they are ultimately going to spend more than any other generation has. But it''s coming, and more and more companies are now lining up to figure out the millennials so they can market and sell to them better. Don''t suck.

millennials 70

millennials eBook Innovation Products 70

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. I’m happy to feature it as long as it’s not too product-centric.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m happy to feature it as long as it’s not too product-centric. But, seriously, has anyone seen the movie Join or Die yet? I’m hoping to somehow.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

DECEMBER 15, 2023

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. He saw the idea in action at the Social Media Market World conference. I’m happy to feature it as long as it’s not too product-centric. Online communities. Gen Z and subscriptions.

Iowa 256

Iowa millennials Texas Strategy 256

Reid All About it

MAY 21, 2021

I’ll be happy to feature it as long as it’s not too product centric. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

.orgSource

APRIL 22, 2024

To make a point about technology and its impact on the future of work, Hugh Lee, Co-Founder of Fusion Productions, told me this story: “Several years ago, we invited some young presenters who were developing cutting edge farming technology to digitalNow. Most were CEOs leading companies that provide products and services to associations.

Technology 88

Technology Innovation Team Products 88

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” I’m happy to feature it as long as it’s not too product-centric. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – Yeah, it sucks. Just the facts. “ More info/register. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. I’m happy to feature it as long as it’s not too product-centric.

Revenue 256

Revenue Strategy Member Engagement United States 256

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. The channels are similar but more advanced.

Marketing 52

Marketing How To Social Media New Jersey 52

Associations Now

JUNE 14, 2017

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Keeping up with the latest product developments and figuring out how best to deploy them can be tricky—especially when you have to figure in how a diverse audience of millennials uses these platforms.

Social Media 53

Social Media millennials Email Marketing Recruiting 53

Associations Now

MAY 20, 2014

Starting Early Although millennials remain something of a challenge for the meat industry, it is not a new challenge; agricultural marketers have been working on it since members of generation Y were in grade school. “There are over 80 million folks that are considered millennials. Could it work?

millennials 40

millennials Marketing Oklahoma Industry 40

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. So how do you make a case for sustaining and even increasing your membership marketing budget?

Report 95

Report Marketing Recruiting Recruitment 95

WBT Systems

DECEMBER 12, 2017

In a Gallup survey, 87 percent of millennials said opportunities to learn and grow were important to them, and of that group, two-thirds said these opportunities were extremely important. Disengaged employees are less productive and more likely to quit. The numbers are even more drastic with young professionals.

How To 229

How To millennials Handbook Survey 229

Higher Logic

JULY 11, 2017

Tapping into activity data can help you identify upsell and cross-sell opportunities by telling you when customers express an interest in a product. For example, a customer may ask a question about a product in your community discussion forums or visit product documentation in your file library.

Revenue 189

Revenue millennials Library Products 189

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. I’m happy to feature it as long as it’s not too product-centric. More info/register. 1 CAE credit. .

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. I’ll be happy to feature it as long as it’s not too product-centric. Lindsay Rutz, Marketing Assistant @Web Scribble.

millennials 307

millennials Montana Class Education 307

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. I’ll be happy to feature it as long as it’s not too product centric.

St. Louis 341

St. Louis Technology Strategy Conference 341

Association Freak

MARCH 26, 2021

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Millennials are skeptical, with a very high bar for trusting a brand. Market your mission, then act on it.

millennials 72

millennials Louisiana Proposal Marketing 72

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. He also reviews four books that “can open your eyes to the importance of neuro-plasticity and how you can intentionally take steps to increase your brain’s productivity.” Have you read any of them?

millennials 150

millennials eBook Washington Innovation 150

Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. I’ll be happy to feature it as long as it’s not too product-centric. Make Your Marketing Technology Resolutions for 2018. Keep learning! 1 CAE credit.

DC 225

DC Washington millennials Chicago 225

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? James Young at Product Community says you need “ a world-class value proposition ” for your association and for each product or experience. I’m happy to feature it as long as it’s not too product-centric.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Association Success

SEPTEMBER 17, 2020

Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. Here are some strategies you can use to attract top talent: Think like a marketer. And to sell to the right buyer, you need to think like a marketing professional. When you’re hiring, you are essentially selling jobs to people.

How To 190

How To millennials Process Recruiting 190

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. These outcomes challenge the narrative put forth by some that membership as a product and professional and trade associations as a category are in decline. In fact, associations estimate that about 21% of members are Millennials or Gen Z.

Report 49

Report Marketing millennials Directory 49

Membership Marketing

NOVEMBER 8, 2019

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

Report 40

Report Marketing Innovation millennials 40

Plexus Consulting

SEPTEMBER 8, 2015

Membership and the Millennial Generation: A Whole New World by Mark Scheffer, Nonprofit Communications Report Millennials. Here Worth reflects on several notable attributes of the Millennial generation and the impact they are having on membership organizations. Generation Y. Echo Boomers.

millennials 40

millennials DC Washington America 40

Reid All About it

DECEMBER 2, 2016

I’ll be happy to feature it as long as it’s not too product-centric. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

AUGUST 12, 2016

And, if your company has a webinar scheduled in the upcoming month, I’d be happy to feature it in future Brain Foods as long as it’s not product-centric. Presenter: Lisa Marcyes, Social Media Marketing Manager, Marketo. – Millennial Engagement Strategies for Associations. Thu 8/18 at 2:30 p.m. More info/register.

Utah 150

Utah millennials Social Media LMS 150

Higher Logic

FEBRUARY 27, 2020

30% said they house their community under marketing. 7% had their community under product. For example, associations tend to make community part of their membership strategy while corporate companies use community as an extension of marketing. Millennials tend to be very focused on transparency within an organization.

millennials 207

millennials Content Tips Communications 207

Reid All About it

MAY 27, 2016

Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. – Demystifying Millennial Donors. Millennials engage with nonprofits differently than any other generation, and with 80 million Millennials in the U.S., Presenter: Chris Cichon, Marketing, Boomerang. 1 CAE credit. Info/register.

North Carolina 150

North Carolina Raleigh millennials Tips 150

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? It’s been a good shift.

millennials 60

millennials Georgia Atlanta Chicago 60

Associations Now

AUGUST 18, 2014

What do millennials want out of your meeting? This finding translates to the exhibit floor, where millennials seek interactive product demonstrations and interactions with booth staff. They search out booths that can demonstrate products and services in an entertaining way, and they look for giveaways.

millennials 40

millennials Report Products Industry 40

Reid All About it

SEPTEMBER 30, 2016

I’ll be happy to feature it as long as it’s not too product-centric. American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150

Maryland millennials Education America 150

SCD Group

MARCH 8, 2016

Most are dealing with the transition from Boomers to Millennials. Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. Think Millennials Are Tough?

Marketing 40

Marketing millennials Social Media Content 40

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. I’ll be happy to feature it as long as it’s not product-centric. Ottawa, Ontario). Tue 4/30 at 1 p.m.

Social Media 170

Social Media Arizona millennials Proposal 170

Higher Logic

DECEMBER 30, 2015

Since your online community is an extension of your organization -- whether comprised of association members, customers for a certain product or service, or just die-hard fans of a movement -- it makes sense that maintaining diversity in an online community is important, as well.

millennials 120

millennials New York Products Industry 120