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Customers Buy Experiences, Not Products

Higher Logic

Traditional business models focus on products and services. Companies build up their products, advertise them, then make sales. Sales are becoming less and less dependent on products and services. Those types of positive experiences appeal more to emotion than a static product or service. That strategy no longer works.

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Tips on Attracting Millennials to Your Professional Association

Blue Sky eLearn

Millennials are the most abundant generation in today’s workforce yet represent the smallest percentage in most professional associations. Loyalty Programs : 86% of millennials join loyalty programs. of millennials are more likely to shop from stores with loyalty programs compared to 33.3% Millennials care.

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Review: When Millennials Take Over

Spark Consulting

I recently had the opportunity to read a review copy of When Millennials Take Over , a new book by Jamie Notter and Maddie Grant of Culture That Works designed to help us get past the freak out and to a “ridiculously optimistic” view of the future of work. Sounds hard, right? And that’s a good thing.

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Millennial-friendly meetings: Bring on the couches and big screens

Aaron Wolowiec

Google images of millennials and you’ll find young professionals connected to their smart phones and tablets. All this aside, while millennials crave technology, they still value face-to-face meetings – albeit with a different flare – and understand the importance of networking, according to a new report by Skift and Meetings Mean Business.

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Millennials and Our Associations

Smooth The Path

Millennials are the next generation we need to attract to associations. Millennials are important but I do wonder if we are talking about this generation in the most productive way? Millennials are digital natives and because of that their interest in associations is greatly diminished, or is it?

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Millennial-Friendly Benefits Worth Considering

Associations Now

Not sure how to crack the code to attracting and retaining that millennial workforce you’re looking for? Benefits could also help associations looking to attract millennials and other entry-level employees. The post Millennial-Friendly Benefits Worth Considering appeared first on Associations Now. Student Debt Repayment.

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Study: Podcast Listeners Skew Millennial, Use Lots of Social Media

Associations Now

A new study presented at the National Association of Broadcasters’ NAB Show this week highlights that millennials ages 25 to 34 represent the largest age group for podcasts, at 33.8 percent, with older millennials and Generation Xers ages 35 to 44 not far behind at 20.1 percent of respondents access podcasts over YouTube, while 33.9