.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

Higher Logic

MAY 19, 2021

The post The Power of Three – Higher Logic Communities, Marketing Automation, & iMIS appeared first on Higher Logic. Software integrations play a big role in creating a productive, effective association marketing team. See what this looks like in action when you pair an AMS and Higher Logic together.

Marketing 156

Marketing Software Team Products 156

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Myth #1: Marketing Automation Is Far Too Difficult.

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Marketing Cost Case Study Communications 235

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

Marketing 189

Marketing Strategy Social Media Content 189

Higher Logic

JANUARY 25, 2018

These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? If you own an online store, your visitors want to easily research or purchase products. There are three critical components to keep in mind.

Marketing 189

Marketing Strategy Video Content 189

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Content 195

Content Survey Education Strategy 195

Higher Logic

MARCH 1, 2018

I may be biased, but I don’t consider most marketers to be inherently “shady.” There’s a difference between educating someone on your products and services and bombarding them with thoughtless advertising. The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative.

Marketing 189

Marketing Price Education Content 189

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Reid All About it

APRIL 19, 2024

James Young of Product Community describes a twist on mentoring. I’m happy to feature it as long as it’s not too product-centric. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Congratulations, Dean! Co-mentors. CAE credit.

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Newsletter Content Social Media Education 250

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. This is even more important than you might think.

Marketing 72

Marketing Cost Email Marketing Social Media 72

Association Freak

MARCH 25, 2021

The Future Ain't What It Used To Be For Affinity Products. Are affinity products for associations a thing of the past? Membership organizations have always offered third-party products to their members. Affinity products have served essential roles. The Decline of Affinity Product Revenue. Maximize member value.

Products 72

Products Revenue Discount Marketing 72

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

GrowthZone

NOVEMBER 30, 2021

Marketing automation is the ultimate win-win for associations. Forget the days of tedious marketing work with little return; with the right tools, your members and prospects can receive a personalized experience where they feel supported and stay engaged with little effort on your part. Your staff is busy. Don’t believe us?

Marketing 78

Marketing Email Marketing Recruiting Recruitment 78

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Association Adviser

JULY 11, 2022

So how can a marketing strategy help associations accomplish that? Let’s use the last time you personally bought a new product as an example. The post Why Your Association Needs to Market its Position appeared first on Association Adviser. It can be anything. For our purposes, let’s say it was a smartwatch. You made […].

Marketing 78

Marketing Revenue Strategy Examples 78

GrowthZone

AUGUST 18, 2021

You would look for ways your product and services solve problems for them. That’s why you need to learn about— and start using—marketing automation. Marketing automation allows you to generate leads, turn leads into prospects, convert them into paying members, and correctly onboard them, so they become members for life.

Marketing 148

Marketing Social Media System Price 148

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Test a minimum viable product (MVP).

Course 186

Course Marketing eBook Content 186

HighRoad Solution

MARCH 6, 2020

Maybe you’ve been on both sides of that situation, both as a marketer and a consumer. As a marketer, you’re keen to get those people back, to reel them in, and to encourage them to complete their transaction. At least not yet.” We leave the page, we think on it for a few days, and maybe we come back or maybe we don’t.

Products 78

Products Certificate Course Marketing 78

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

Marketing 192

Marketing How To Course Discount 192

Associations Now

APRIL 5, 2023

As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help. Bringing speakers and exhibitors into your campaign gives more content to the marketing,” said Emily Golding, group director and marketing strategist at mdg.

Strategy 94

Strategy Conference Marketing Video 94

Higher Logic

JULY 26, 2018

When you think about it, it’s odd that we’d cry over something (not you, non-cryers) that’s simply advertising a product or service for purchase. The secret lies in telling a great story, which is the foundation of great marketing. They humanize their product offering by helping us imagine the possibilities when we use their software.

Examples 247

Examples Marketing Video Software 247

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Keep your brand and expertise on prospects’ minds, nurture the lead, promote your products and services, and more. What’s included in the Nexus email offering?

Content 52

Content Strategy Marketing Social Media 52

Associations Now

MARCH 10, 2020

How business leaders disrupt productivity—and how they can stop. If productivity is stalling, you might be holding unnecessary meetings, Finkel says. In addition, unclear deadlines and deliverables could hurt productivity. The post Daily Buzz: Don’t Get in the Way of Employee Productivity appeared first on Associations Now.

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Products Social Media Team Content 111

Associations Now

DECEMBER 19, 2019

To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. We have another area on our exhibit floor called the Health Care of the Future Pavilion, which showcases many innovative solutions that are bleeding-edge—not even quite on the market yet.

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Products Innovation United States Chicago 94

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Beth Kanter

FEBRUARY 22, 2024

I’m excited to speak at the Nonprofit Marketing Summit: The Unthinkable on March 5-7, hosted by Community Boost ! Join my session “ Unlocking Productivity with Generative AI Writing Tools for Nonprofit Marketers ” on March 7 at 10:30 am PT. I’ll also share some practical tips for organizational or team adoption.

Marketing 41

Marketing Tools Products Tips 41

Associations Now

JUNE 13, 2019

Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech product can really pay off. Launching a new digital product or service for your members soon? A few ideas from the worlds of marketing and technology: Think big. Here are a few ideas to get going.

Products 99

Products Strategy Press Release Social Media 99

Delcor

DECEMBER 11, 2019

What Does a Digital Product Manager Do? As the field of digital development has matured over the past twenty years, new roles have emerged to help guide the successful implementation and maintenance of websites and digital products. One of the newer roles is the Digital Product Manager.

Products 59

Products Team Email Marketing Maine 59

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). Let’s explore this.

Marketing 149

Marketing Guidelines Software Email Marketing 149

WBT Systems

SEPTEMBER 27, 2022

This pronouncement of his got me thinking about how we market and sell educational products. Seth Godin has a way of crystallizing the complexity of human behavior in one or two pithy sentences. People do not…

Education 356

Education Products Marketing 356

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You can use a PDF splitter to separate a document into different files.

Marketing 52

Marketing Indiana Newsletter Social Media 52

GrowthZone

JUNE 21, 2019

Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. 83% of Americans have recommended a product or service to someone else.

Marketing 121

Marketing Handbook Case Study Social Media 121

Association Success

FEBRUARY 12, 2018

Suppose you are in the market to buy a new car. The answer is simple: the purchasing decision is made not based on the cost of the product, but on the value that product is perceived to deliver. Let’s look at some of the value points association products offer: Audience quality. Product Mix.

Products 80

Products Cost Price Case Study 80

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. Personalization Marketing automation allows associations to personalize their communication with members based on their interests, behavior, and preferences.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Association Success

OCTOBER 13, 2020

But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. Asking these four questions can help guide your organization’s future content production. Because content production is one of the most creative business processes, it’s easy to get carried away with brainstorming.

Products 78

Products Content Strategy Social Media 78

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150