Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. They pull out a few good ideas from survey comments too. Marketing to younger generations.

millennials 370

millennials Survey Team Education 370

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

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Revenue Tips Certificate Social Media 98

Reid All About it

OCTOBER 6, 2023

Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. CAE credit.

Revenue 257

Revenue Certificate Tools Innovation 257

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 257

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Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s CAE credits.

Certificate 284

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Ewald Consulting

JANUARY 11, 2022

Here’s why you need to keep up with those changes… Traditionally, many associations rely on revenue from at least one major conference or event each year. According to new research from LinkedIn , of 1,800 marketers across 13 countries, 85 percent held virtual events last year. Do certificate programs offer the same specialization?

Revenue 52

Revenue Strategy Certificate Class 52

WBT Systems

JULY 3, 2018

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. A Rockefeller Foundation survey reported that 49 percent of recent college graduates said they didn’t need to go to college to learn the skills required for their job.

Marketing 150

Marketing Certificate Education Michigan 150

NXUnite

MARCH 18, 2024

Offer certification programs. Certification programs offer significant value for association members, providing tangible credentials and recognition of expertise within their respective fields. As members pursue and achieve certifications, they become advocates and ambassadors, further strengthening your community and influence.

Software 130

Software LMS Library Certificate 130

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Newsletters.

Revenue 205

Revenue Certificate Committee Leadership 205

Membersuite

MAY 17, 2022

Many of MemberSuite’s customers, which I’ve been fortunate to work with to implement their credentialing needs in the last six years, knew the importance and value of these types of programs early on—that’s why we created a highly configurable certification management solution as part of our baseline offering.

How To 152

How To Certificate Course Revenue 152

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health. Association staff retention. More info/register. 1 CAE credit.

Revenue 229

Revenue Chicago Leadership Education 229

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s s (MGI) second annual Association Economic Outlook survey. Survey participants will receive the study’s final report. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual certified. Tue 8/4 at 11 a.m. –

Montana 362

Montana Revenue Innovation Case Study 362

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Webinars According to a 2021 survey from vFairs, 77.2%

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

MAY 22, 2020

If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Virtual conference complaints—and solutions.

Certificate 369

Certificate Revenue Conference North Carolina 369

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Newsletter 159

Reid All About it

MARCH 11, 2022

Grassroots advocacy survey. Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 257

Survey Project Strategy Education 257

Protech

JUNE 11, 2020

In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. If you can, survey members to discover what they need or common issues they have during their job search or quest for career development.

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Revenue Tips Social Media Communications 83

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 268

LMS Member Engagement Education Revenue 268

Nimble AMS

MAY 13, 2022

With the ever-rising cost of higher education, your association must embrace the new trend of outcomes-based education , such as training and certifications necessary for young graduates’ personal and professional goals. To better understand your members and their volunteer motivations, send out a survey. Volunteering.

millennials 112

millennials Certificate Member Engagement Tips 112

Reid All About it

AUGUST 6, 2021

Chapter benchmarking survey. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. This time, they’re running two surveys— one for association CEOs and one for membership/component (chapter) relations professionals (CRPs). Tue 8/10 at 11 a.m. –

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. Location: Chicago IL.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

JUNE 25, 2021

Whether they’re at an in-person, virtual or hybrid trade show, a survey shows exhibitors are dissatisfied. Amanda Milligan, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – Revenue Success from Scratch: One Association’s Story.

LMS 361

LMS Revenue Tips America 361

Reid All About it

APRIL 2, 2021

Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. Mike Murray, Content Marketing Institute ). Quick hits.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Fri 4/1 at 9:30 a.m.* – Make Your Surveys Less Annoying. Surveys are often underused. Presenter: Kevin Whorton, president, Whorton Marketing & Research.

Revenue 195

Revenue Technology Education Video 195

Reid All About it

OCTOBER 29, 2021

Sponsor survey. To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. The survey closes on Friday, November 5. Marketing education. He describes his S.C.O.R.E

Revenue 195

Revenue Survey Leadership Education 195

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

MemberClicks

SEPTEMBER 20, 2023

Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

NOVEMBER 26, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Host: Certification Network Group of Chicago. Samantha Evans, CAE, Certification Manager, G3ict/IAAP.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

JANUARY 14, 2022

CAE survey. Please take five minutes to participate in the “Why I Sat for the CAE” survey. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Calling all CAEs!

Team 195

Team Technology Certificate Revenue 195

Blue Sky eLearn

JULY 30, 2019

Especially if there is no continuing education or certification involved. Each answer they find they can record in a quiz or survey created within the platform. Offer to work with any interested in local chapters on publishing some of their courses and offerings onto the national LMS and providing a revenue share.

LMS 234

LMS Learning Management System System Discount 234

Delcor

NOVEMBER 18, 2020

These days more than ever, associations are seeking new sources of non-dues revenue to replace the income they used to rely upon from in-person meetings and events. In response to this growing market demand, associations are ramping up their online learning programs. Digital badge and certificate programs. Survey reports.

Products 59

Products Revenue Case Study Content 59

Reid All About it

NOVEMBER 5, 2021

AMS/CRM software selection survey. 501Works, in partnership with Branching Knowledge, is inviting association staff, vendors and consultants to participate in a survey whose purpose is to improve this industry’s friction-ridden and fractured process for selecting, implementing and using AMS/CRM solutions. Quick hits.

Survey 195

Survey Revenue Price Team 195

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Make sure to customize surveys for each group mentioned above. True or false?

Revenue 64

Revenue Content Survey Newsletter 64

Reid All About it

MARCH 4, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Top Trends in Content Marketing 2022. Hear about the biggest findings from Semrush’s latest State of Content Marketing 2022 Global Report and the key trends for 2022. Host: Content Marketing Institute. Tue 3/8 at 11 a.m. –

Class 195

Class Certificate Content Committee 195