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6 basics of member re-engagement: Part 1.

YourMembership Blog

This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members. As an email marketer, your list of both members and prospective members is probably your most valuable asset. Likewise, the potential of shrinking your list places you in danger of losing revenue, members or donations. […].

Boards and Annual Conference Venues

Eric Lanke

I've had two recent experiences that have made me think critically about an association board's role in selecting venues for their association's annual conference. The first was as a volunteer board member, witnessing (and participating in) an unfocused and opinion-laden discussion about where the association in question should be taking its annual conference. Then I did something unexpected.

What Your Volunteers Need to Be Happy


No, its not as difficult as you think! The ASAE Foundation Study on what makes a Mutually Beneficial Volunteer System illuminated a few points. Read the full report here.) The list: effective training and orientation, accessible volunteer. positions (think a mix of short-term, micro, and focused longer gigs), readily available resources, meaningful opportunities, and feedback

Why You Should Be Measuring Community Vibrancy

Higher Logic

Charisma, drive, perception – all so-called "soft skills" essential in today’s workplace. Yet despite being widely known and valued, soft skills take a back seat to more defined skills like writing or expertise in Excel. Those are the skills employers use to grade your resume. While considered less weighty than other skill sets, soft skills are critical for success. Numbers win every time.

45 LinkedIn Groups for Nonprofit Professionals to Network or Find Jobs

Wild Apricot Blog

There are hundreds of nonprofit groups on LinkedIn. Here I’ve segmented the top ones into the categories and written a few lines about each to help you decide which ones to join. networking LinkedIn-Groups LinkedIn


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Should you remove negative reviews from your community?

Higher Logic

You went out to dinner and had a horrible experience. What do you do? Many people would go to a site like Yelp and post about how the food was late, cold, and over-priced. Hopefully the restaurant either sees your review and apologizes, or a future customer decides to eat somewhere else. The truth is, consumers trust peers, even if they find that advice online. What do you do? Offer a suggestion.

Making Big Events Feel Small Again: 3 Tips for Association Pros


If your annual meeting or event keeps growing, first of all, that’s AMAZING news! You put so much time and energy into planning that event, and the fact that people not only want to attend but are attending is huge. That said, the bigger your event gets, the harder it can sometimes be to engage attendees. So what’s trick? How do you make your big event still feel somewhat small?

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How to Decide If Joint Membership is Right for Your Association and Chapters

Chapter Chat

The joint membership model is becoming more popular with associations , according to Peggy Hoffman, president of Mariner Management & Marketing. In fact, 31 percent of the associations that participated in Mariner’s 2016 Chapter Benchmarking Report require joint membership. Also known as unified membership, joint membership packages national and chapter memberships together. Why don’t they?

Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

Joint membership can offer big benefits for associations with component relations for both the national organization and state or local chapters. Members gain advantages too, from discounted dues to access to more programs and services. Here’s how it’s working for two associations. I love Big Macs. I always have. And guess what? They’re selling on eBay— starting bid : $50,000. Chapter Benefits.

9 Tools to Address Various Aspects of Visual Marketing


Visual marketing has been growing steadily throughout the years now. These days readers expect to see visual content when they land on a blog post. Few people enjoy reading a wall of text. Content marketing will not work unless you engage in visual marketing. Here are a few tools to help you! Create Images. Canva. Visuals are a very important part of any content. Piktochart. Just use Over. Olapic.

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Association Brain Food Weekly: 3.24.17

Reid All About it

Your weekly list of free webinars and events for the association community… The next time you find yourself procrastinating, take a moment to think about the task you’re avoiding. What’s its purpose? I read recently that “ energy and inspiration come from a clarity of purpose ”—a clear understanding of why you’re doing what you’re doing. Who’s it for? What do we want them to learn?

3 Association Radical Transformation Strategies

Potomac Core

Are persistent growth challenges and global uncertainty opening different pathways for Trade Associations? In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Association Radical Transformation Strategies. Identify similarities among business challenges and growth opportunities.

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Most Associations Are not Solving the Problems of Long-Time Members

Smooth The Path

My husband and I spent a week inside of Grand Canyon National Park. I recall a ranger saying most visitors average an 18-minute peek over the rim and then they are off to the next site to see. While a week visit is unusual for a National Park, it is not uncommon for us. We did the same at Yellowstone, Bryce, and Volcanoes National Parks. She could have called for help, but she didn’t.

Develop a Revenue-Generating Sponsored Digital Content Program

Associations Now

Here are some tips on how to make digital advertising supplements both an educational benefit to your members and a nondues revenue generator for your association. I graduated from college with a degree in magazine journalism right before the Great Recession shook up the publishing world. But Gargiulo argues that many sponsors do have some valuable insight and knowledge to share.

You can’t fix politics, but you can fix this


These are turbulent times, and I think many of us feel pretty powerless (no matter which side of the fence we’re on). So while we can’t fix politics (or maybe we can, but that’s a topic for a different kind of blog), we CAN focus on the things that matter to us directly. Our communities, our friends, our neighbors, our colleagues… and our work. Work matters. Work matters.

Tech Wellness in the Nonprofit Workplace: Tips for Avoiding Collaborative Overload

Beth Kanter's Blog

I’m thrilled to be doing a session with Aisha Moore and Gina Schmeling at the NTEN NTC called “ Technology Wellness in the Nonprofit Workplace.” ” If you are attending the NTC, please join us. Beth). When does technology boost personal productivity for nonprofit professionals and when does it get in the way? Aisha). Gina). This blog post shares some thoughts. PLANNING.

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5 Elements Your Association Homepage NEEDS


We talk about membership websites a lot - how to make them engaging, how to attract people to them, how to get those same people to return, etc. But while all of those “how-tos” are important, they can sometimes require a bit of work. That’s why today, we’re focusing solely on the homepage. Very important, indeed. So what makes a good homepage? What elements does your association homepage need?

2017 Association Cyber Security Best Practices


Whether we like it or not, passwords are a part of our daily lives and the number of nefarious characters trying to get your data in 2017 will grow and threaten association cyber security. . Cybersecurity is a part of our daily lives, with most people creating passwords using their birthday or their pet’s name. When Google or Facebook asks you to change your password, they have good reason.

There’s a Better Way to Train Boards. Take a Look.

Associations Now

For NACE International, bite-size videos are a solution to the drudgery of board orientation. Board orientation is a roadblock. For a new volunteer leader, there are few things more dispiriting than being told they’ll be charged with thinking big thoughts and setting strategy for an organization, and then kicking things off with a drowsy discussion of bylaws. That stuff is essential, of course.

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Delivering Super Low-Cost Exceptional Member Experiences

Smooth The Path

In many situations, customers have very low expectations. It is amazing how many businesses don’t think about customer service. From doctor’s offices to the grocery store, to ticket takers, to Girl Scout cookie sellers, most organizations and customer facing staff are more interested in the administrative transaction than they are with interacting with the customers.

Streaming services, HDTV and Chapters


What do trends in streaming services and TV purchases have to do with chapters? Well maybe we should say member components rather than chapters. And the answer is provide an important lesson


25 (Cost-Effective) Ways to Thank Your Volunteers


As an association professional, you understand the importance of volunteers. They’re the ones that help your association function. They help out with events, administrative tasks, strategy on occasion - the list goes on and on. Simply put, they do a lot - and they deserve to be thanked! The question is, how do you thank your volunteers, particularly when you’re working with a small budget?

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Specific Strategies To Take Your Conference Full Frontal!

Velvet Chainsaw

You can make your conference the purple cow of all conference experiences. That is if you want to be seen as unique and different. So how do you do that? By creating conference experiences that help your participants think smarter! This means designing conference experiences that go full frontal ! Going full frontal means engaging the frontal lobe of your brain. Dump Legacy Speakers And Traditions.

Millennial Engagement: Lessons from a Successful Video Contest

Associations Now

Associations are constantly trying new tactics to engage the youngest generations entering the workforce. The Institute of Management Accountants did so with a successful video contest, which also boosted its Facebook reach by 500,000 individuals in February. The contest theme, “You’ve Got to Earn It,” showcased the importance of earning the Certified Management Accountant credential.

Thomas Edison Can Teach Associations About Innovation

Smooth The Path

The Thomas Edison National Historical Park features Edison’s laboratory complex much like it was when he died in 1931. While it was darker and grittier than the research and development labs to come after it, his was the model for the R&D lab of today. Additionally, many of his philosophies and methods for innovation are still directly applicable. Embrace failure. Collaborate always.

Social Media for Non-Profits - Workshop slides

Wild Apricot Blog

Here are the slides from my Mesh workshop - Social Media for Non-profits. Great opportunity? Colossal waste of time? The answer is YES. Social Media for Non-Profits Workshop View more presentations from Wild Apricot. social media training Social networking

4 Ways to Make Your Members Look Good


There are probably a number of reasons people join your association - for professional development, to network with other industry-professionals, to have easier access to job opportunities, etc. But regardless of all those reasons, there’s one thing all of your members would love to have from your association - and that’s for you to make them look good. So how do you make your members look good?

Take Your Conference Full Frontal

Velvet Chainsaw

It’s time to take your conference full frontal! No, not a full frontal lobotomy. Nor a behind the scenes look at the private parts. It’s time to challenge and encourage your conference stakeholders to focus on engaging their brains at a higher level. It’s time to develop conference experiences that help your stakeholders think smarter. Your Brain Health. So how often do you think about your brain?

Opposing Forces: When Your Keynoter Has Different Views Than Attendees

Associations Now

What happens when your keynoter has a completely different position on an important issue than your attendees do? Take some lessons from the Magnet Schools of America’s decision to turn the stage over to Secretary of Education Betsy DeVos. Let me tell you a little bit about Magnet Schools of America (MSA). Magnets were the original schools of choice,” Mann told me earlier this week.

JP Moery’s Association Playbook – Episode 79: Want Attention? Up the Frequency and Admit You’ve Screwed Up! - Moery Company

The Moery Company

For months, host JP Moery, has dedicated an unprecedented amount of time communicating about growing a small business, leadership, and associations. He’s learned so much through this process – both good and bad. During his latest episode, he lays it all on the table: urging you to up the frequency in your social media efforts, showing vulnerability in your communications, and more. He hopes some of these learning moments can help your growth. We invite you to listen in. . The post JP Moery’s Association Playbook – Episode 79: Want Attention? We invite you to listen in.

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6 Steps to Implementing a New Marketing Automation Tool


So, you’ve watched a handful of demos, got buy-in from key stakeholders, and you’ve made your decision on new marketing automation software: congratulations! Now you’re ready to get up and running with your cool new tools. Not so fast. Next comes training and implementation. But that doesn’t mean it has to be difficult. Here’s where to start. Create a Plan. Prep the Team. Collect your data.

Is becoming a mindful leader for you? Try this!

Leadership Solutions International

“I wish I could be more present.” Sarah responded. The demands of my job are too great these days. I don’t even have time to breathe.” she went on to say. Do you have the same wish as Sarah? Leading today is not for the faint of heart. It takes the perfect blend of knowing, being confident, and a willingness to not know. It used to be that leaders were expected to have ALL the answers.

Attract With Content; Keep Them With The Experience

Velvet Chainsaw

The internet has made world-class content front, center, mobile and affordable—often free. Anyone can hear the best experts for free (or nearly free) on almost any device they own. Anyone can get thought leadership at their fingertips. And your conference audience does. They have access to the same information you do. They can hear, watch and read the greatest speakers anytime.

Planned Nonprofit Would Spread Obama Presidential Library’s Benefits

Associations Now

The Obama Center, planned for Chicago’s South Side, could have a positive impact on the surrounding community—and a coalition aims to create a nonprofit to ensure the neighborhood gets an economic boost from the presidential library. Former President Barack Obama’s presidential library isn’t just going to be about honoring the nation’s first black president, though that’s part of it.