AssociationChat

JUNE 16, 2020

So, we’re deep into a pandemic and we’re beyond the initial panic and pivot we’re facing as event professionals. We’ve initiated our crisis communications plan, shifted to a virtual event, and now what? We can try to shift to the new year, but we do not know when it’ll be safe to host events again. Opinion Pieces.

Content 96

Content Strategy Case Study Social Media 96

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MARCH 24, 2023

Data-informed event planning. MemberSuite cautions associations against using pre-pandemic data to plan events. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Event scheduling. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

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DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 272

Strategy Video Technology Innovation 272

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MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. With a powerful team, expansive network, and innovative marketing strategies, they’ll make sure your business’s impact is felt.

Software 130

Software Discount Tools Resources 130

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association? Do associations have a common understanding of the content that staff and members create?

Certificate 266

Certificate Denver South Carolina Project 266

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event. Check out what James Young at Product Community has to say about building and using a community engagement funnel.

Certificate 281

Certificate Price Tools Technology 281

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AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m.

Chicago 195

Chicago Certificate Marketing Content 195

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JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Check out the content lineup if you haven’t already. AI and event planning. She also shares guidance on how event planners can start using AI. .

Tools 195

Tools Education Newsletter Chicago 195

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. shares 15 ways to improve your newsletter content and delivery.

Chicago 200

Chicago Newsletter Mooc Education 200

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MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Chapter habits. More info/register.

Revenue 205

Revenue Certificate Committee Leadership 205

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JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Communicate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.

Revenue 272

Revenue Innovation Education Tools 272

NXUnite

MARCH 4, 2024

A cohesive theme for a school fundraiser can be a powerful tool in uniting students, parents, teachers, and the wider community towards a common goal, generating excitement and participation across the board. Have them create a content calendar or vote on your fundraiser’s theme. Planning and coordination efforts.

Tips 130

Tips Class Survey Marketing 130

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Audience personas. Change management.

Revenue 205

Revenue Content Chicago Leadership 205

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. Is Content AI a Game Changer?

Leadership 195

Leadership Education Revenue Strategy 195

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MARCH 25, 2022

Professional development market potential. Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. Presenters: Smriti Bansal, Head of Content, Braindate by e180. Thorben Grosser, VP of Product Marketing & Events, EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

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APRIL 9, 2021

oh yeah, that makes sense” trends about desktop vs. mobile traffic and the popularity of long-form content (yay!). Event safety. Event Farm is hosting a series of virtual events on pandemic compliance and safety at in-person events. Content barriers. Virtual Events Institute ). Quick hits.

San Diego 370

San Diego Revenue Strategy Content 370

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JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it.

Technology 195

Technology Chicago Education System 195

Blue Sky eLearn

FEBRUARY 18, 2021

To set your association’s virtual service event up for success, leaders should: Define goals and create a schedule. Construct a communication plan to engage members. Pro tip: Check out our top event management software options to help with your virtual service day planning. Happy planning! Jake Fabbri.

Organization 232

Organization Software Newsletter Tips 232

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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JUNE 16, 2023

Event planning. Is your event planning to-do list still up to snuff? Whether you’re new to the business or have been planning events forever, take a look at the post-pandemic event checklist put together by Impexium. Event marketing. More info/register. Mon 6/19 at 8 a.m. – 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

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MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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MAY 22, 2020

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Problem-solve strategic career planning pitfalls.

Certificate 369

Certificate Revenue Conference North Carolina 369

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

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JUNE 19, 2020

They explain how communication plays a huge role in that effort. Virtual event benefits. Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. More info/register.

Video 221

Video Conference Revenue Industry 221

GrowthZone

MAY 2, 2023

These productivity tools come in association management software (AMS) and help streamline database management, financial administration, event planning, member communications, and more. Easily provide value to new members by automatically adding directory listings and unlocking member-only content. Ask around.

Tools 78

Tools Revenue Software FAQ 78

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MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Technology 370

Technology St. Louis Strategy Products 370

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. You’d think every attendee would use your event app, but that’s not always the case. However, their event experience—and your sponsors’ satisfaction—would improve if they did. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

Achieve

MARCH 1, 2024

While your audience probably receives marketing materials and updates from your organization, these communications aren’t always the most effective at fostering close relationships. Plan your content strategy. Multichannel marketing. Connect with your audience in a new way. Hosting site.

Event Planning 52

Event Planning Software United States Maine 52

Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Customizable platforms enable your nonprofit to build unique solutions.

Technology 179

Technology Strategy Software Tools 179

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MAY 26, 2023

Host: PCMA Speakers: Nick Borelli, Marketing Director, Zenus Matthias Clock, Marketing Director, RX Anh Nguyen, Founder, Spark Event Management Jen Santos, Founder & CEO, Smart Event Academy Howard Givner (moderator), SVP Knowledge & Innovation, PCMA | Founder, Event Leadership Institute Fri 6/2 at 1 p.m.

Technology 195

Technology Education Arkansas Leadership 195

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JUNE 26, 2020

As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. How to Use Data to Drive Your Content Strategy & SEO. To organize your content?

Montana 370

Montana Conference Content Education 370

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MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. During a virtual conference, attendee attention is more focused on the educational content. PCMA partnered with e180 to host PCMA Braindate: Future Event Scenarios on Wednesday. Edward Wendling, Global VP of Marketing, ASI.

San Diego 259

San Diego Strategy North Carolina Conference 259

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SEPTEMBER 25, 2020

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. More info/register.

Case Study 285

Case Study Content Montana Price 285

Higher Logic

FEBRUARY 3, 2016

Although it’s a vague, broad title, most community management positions benefit from a similar background and skillset, even if there are specific nuances to each individual role. Most of a community manager’s job takes place in the written word, either in discussions or email, so they need very strong writing skills.

Social Media 120

Social Media Event Planning Content Tools 120

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Creating a content development strategy. Creating a content development strategy. One example of a document that clients often want to receive is a business plan.

LMS 172

LMS Course Price Team 172