WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

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Achieve

AUGUST 12, 2021

Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Don’t underestimate millennial giving power. Millennial donors are known for demonstrating a clear passion and commitment to worthwhile causes. Millennials are motivated to give to causes that appeal to their values.

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Associations Now

FEBRUARY 27, 2019

Also: Get members more engaged in your education resources. Legacy events need the support of new generations, but capturing their attention is challenging when traditional marketing methods and event agendas are no longer effective. Education Engagement Strategies. How big should your communications team be?

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Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 261

DC Washington Member Engagement Innovation 261

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. Who will the companies in your industry choose to educate their employees? Become the preferred educational partner in your industry by selling online education to corporate members and customers.

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Reid All About it

DECEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Association management. Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. Online communities. Gen Z and subscriptions. More info/register.

Iowa 256

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MultiBriefs

MAY 9, 2024

Not only has mass communication made it easier than ever to start an organization, but it's also led to more value being required to retain members and attract new ones. A simple breakdown of market segments can be done through highlighting generational differences and how reaching members in each one can be accomplished.

How To 52

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Reid All About it

SEPTEMBER 22, 2023

The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Gen Z education. Also worth your time What people really remember about your association.

LMS 266

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Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Marketing to Gen Z and millennials. Membership.

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Revenue Strategy Member Engagement United States 256

Reid All About it

SEPTEMBER 29, 2023

The weekly list of free educational events and resources for the association community… Request re career section on association website. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. Association benchmarks. Event design.

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Revenue Innovation Education Tools 272

Reid All About it

JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Member education. Good eats Skip down to the list of free educational events if you prefer takeout.

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Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How to market to them. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age.

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Reid All About it

OCTOBER 27, 2023

The weekly list of free educational events and resources for the association community… Membership benchmarks. In seven minutes, you can help our community learn about association industry trends in membership engagement and retention levels, digital transformation, the adoption of AI, generational priorities, and more.

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Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

Association Adviser

JULY 7, 2016

Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .

millennials 97

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Socious

OCTOBER 13, 2016

New graduates, including millennials and the up-and-coming gen z, also happen to be one of the markets associations are targeting. Bridge the gap and you clearly communicate your value to millennials as well as other young workers, helping convince them to join your association. This is a clear problem.

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Education millennials Software Communications 100

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. Niche conferences. Host: Socio.

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Higher Logic

NOVEMBER 13, 2018

Baby Boomers, when you hear your Millennial members talk about the importance of work-life balance, do you roll your eyes? Millennial employees, do you wonder why your Gen X employer feels distant? This approach makes us better, more effective communicators. Millennials. Crafting targeted messaging for our customers.

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Reid All About it

AUGUST 21, 2020

The weekly list of free educational events and resources for the association community… Diversity benchmarking. Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies.

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Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

millennials 60

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Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How to market to them. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age.

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Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications. Notices or articles don’t have to be long. About The Author.

Communications 84

Communications Video Survey millennials 84

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. With an online program, mentors and mentees can connect and communicate regardless of location and time zone, providing more opportunities for growth.

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Reid All About it

AUGUST 7, 2020

The weekly list of free educational events and resources for the association community… Next Monday, Tuesday and Wednesday, I’m attending the virtual ASAE Annual Meeting during the day and The Echo Hangout during the evening. But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials.

Montana 369

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Association Freak

MARCH 1, 2024

The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining. The median increases are 6% annually and 12% over five years.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Freak

MARCH 2, 2024

The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining. The median increases are 6% annually and 12% over five years.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. TopRank Marketing ). More info/register.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Higher Logic

JULY 13, 2017

Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.

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Reid All About it

SEPTEMBER 30, 2016

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads. Making Online Communities Work in 2016.

Maryland 150

Maryland millennials Education America 150

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? Everyone is empowered to suggest ideas. .

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Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. How Millennials and Baby Boomers Can Work Together. . –

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Here are the educational events scheduled for next week. Host: American Marketing Association.

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.orgSource

FEBRUARY 27, 2023

Some of that adaptation will require higher educational attainment, or spending more time on activities that require social and emotional skills, creativity, high-level cognitive capabilities, and other skills relatively hard to automate.” Digital markets don’t allow room to languish. A culture of education is exciting.

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MemberClicks

MARCH 23, 2023

You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. In fact, the independent Millennials often take the credit for being the generation of boundaries, but Gen Xers led the way. Use your AMS to build member list segmentations and communicate with people how they tell you they want to be communicated with.

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Reid All About it

OCTOBER 27, 2017

Risks and Opportunities in Today’s Changing World of Continuing Medical Education. Learn about the American Academy of Family Physicians’ new blended learning format option, and how to incorporate it into your educational programming. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services.

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LMS millennials Blended Learning System 150

Spark Consulting

JANUARY 2, 2018

Attracting Millennial/young professional supporters. CFA Society Minnesota (attracting Millennials). Capital Area Food Bank (attracting Millennials). Capital Area Food Bank (attracting Millennials). The Association Role in the New Education Paradigm (co-authored with Shelly Alcorn , CAE), available at [link].

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