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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Use Webinars to Communicate. Showcase Benefits of Technology. Use Webinars to Communicate. Onboard New Members. Capitalize on Sponsorship.

Revenue 296
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Association Brain Food: 4.12.24

Reid All About it

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. by Tony Rossell, Marketing General Inc. Staff meetings. Ready to veg a bit?

Revenue 256
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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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Association Brain Food: 6.30.23

Reid All About it

Non-dues revenue partners. Corporate Partner Engagement for Nonprofits: Getting Started Corporate partnerships offer a significant source of funding and other resources, but they require careful planning, consistent communication, and a willingness to collaborate to achieve shared outcomes. More info/register. 1 CAE credit. CAE credit.

Chicago 205
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Association Brain Food: 5.12.23

Reid All About it

If you’re selecting any type of technology that relies on integration, you must read this non-technical guide on API for association leaders. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Demystifying API. More info/register.

Chicago 200
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Association Brain Food Weekly: 5.21.21

Reid All About it

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. 5 Secrets of Email Marketing Geniuses. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media.

San Jose 369