Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Chris Detzel, Community Program Manager at Reltio. 1 CAE credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Video 285

Video Washington Social Media DC 285

Achieve

DECEMBER 8, 2023

Maintain an Alumni Database There are several types of software you’ll likely leverage in your alumni fundraising efforts, including communication tools and an online payment processor. Keep track of graduates’ career paths and activities so you can feature them in your communications. Email marketing. Let’s get started!

Tips 52

Tips Survey Social Media Communications 52

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 133

Marketing Email Marketing Report Content 133

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. That’s right, email marketing is still the best way for associations to reach these unique generations. Keep the emails short and don’t be afraid to have some fun.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members. Run Networking/Online Career Fairs Virtually.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. State of the association industry. No plan, no progress. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 100

Marketing Email Marketing Report Content 100

Higher Logic

MARCH 29, 2018

Clicking is the holy grail for email marketers, making it easy for you to curate the reader’s experience. Based on testing from search marketing expert Ayat Shukairy , you can improve conversion rates up to nine percent by A/B testing your copy. About 69 percent will mark an email as spam based on that subject line.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Associations Now

APRIL 12, 2023

One area for associations to refresh is their member emails, according to association pros who commented on recent conversations in ASAE’s Collaborate community [member log-in required]. Sending out emails is what associations do,” said Cheré LaRose, director, member and candidate communications, at the Society of Actuaries (SOA).

Newsletter 89

Newsletter Email Marketing Process Products 89

Higher Logic

AUGUST 1, 2019

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

Recruiting 195

Recruiting Recruitment Certificate Discount 195

MemberClicks

FEBRUARY 7, 2023

Address new members’ reasons for joining in your welcome letter, and in other key, initial communications with them. To boost engagement from the start (and build the habit of engagement), it’s important to have a schedule of communications lined up. The second (or third) time’s the charm. What do you like the least?

Learning Management System 98

Learning Management System Social Media System Video 98

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Wed 1/19 at 11 a.m. Thu 1/20 at 2 p.m.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Disciple Media

FEBRUARY 6, 2024

Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms. Your chosen model should allow room for growth and adjustments based on feedback and changing market dynamics. This data can inform the creation of targeted content that resonates with your audience.

How To 36

How To Price Analysis Content 36

Associations Now

SEPTEMBER 6, 2017

When you know and cater to their habits and preferences, you make it far more likely that your next email will be received, opened, and read. Here are the important takeaways from two new reports on the email marketing landscape. Do you suffer from email fatigue? Email open rates (36.7 Less may be more.

Survey 97

Survey Email Marketing Report Tools 97

Higher Logic

JUNE 21, 2018

Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). The wait is over. The results are in.

Report 149

Report Marketing Survey Resources 149

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149

Marketing Guidelines Software Email Marketing 149

Association Adviser

FEBRUARY 6, 2019

Timberlake Membership Software offered associations an efficient way to organize and track member data, manage member dues, communicate with members and more. Timberlake Membership Software became Timberlake AMS Solutions after Naylor acquired the company in early 2015.

Directory 99

Directory Software Virginia Email Marketing 99

Associations Now

JANUARY 16, 2020

“If you’re frustrated by the lack of open and honest communication at work, look inward before turning outward,” Boitnott says. For truly honest answers, send out a confidential survey asking all employees about office power dynamics, the quality of the organization’s overall communication, and if they’re intimidated by higher-ups.

Newsletter 59

Newsletter Email Marketing Video Communications 59

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Membership management software facilitates communication with members. Email marketing. Member engagement.

Membership Management 52

Membership Management Software Directory Revenue 52

EventMobi: Association Events

OCTOBER 19, 2023

As you prepare to brainstorm membership drive ideas, set up a meeting with your: Marketing lead Fundraising expert Volunteers Board of directors Most crucially, get some perspectives of people who spend the most time in direct communication with members. Better yet, survey your current members to ask what you could be doing better!

How To 130

How To Discount Social Media Software 130

Associations Now

MARCH 26, 2019

But those needs are out there—as well as the need maintain your old lines of customer service communication too. According to a recent study by the cloud communications firm Serenova, more traditional complaint routes, such as email or phone, remain very popular. Don’t disregard more traditional routes, however.

Strategy 102

Strategy Social Media Maine millennials 102

Reid All About it

JULY 8, 2016

Webinar Surveys: How to Get Useful Feedback from Your Audience. A well-designed post-webinar survey can provide valuable feedback that you can use to incrementally improve your online presentations. Learn what questions to ask in a survey and how to structure those questions to get insightful, actionable feedback.

DC 150

DC Certificate Washington Content 150

Associations Now

AUGUST 12, 2018

A fresh look at your membership database can serve as the key to improved communication and higher member satisfaction. There’s a good chance that your association uses email as the primary form of communication with members, which means your email database needs to be in top shape. Practice Good Data Hygiene.

Tips 65

Tips Email Marketing Communications Tools 65

Optimist Consulting

NOVEMBER 2, 2015

11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no post at all in the past week. Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise.

Survey 100

Survey Email Marketing Marketing Cost 100

Optimist Consulting

NOVEMBER 2, 2015

11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no post at all in the past week. Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise.

Marketing 100

Marketing Survey Email Marketing Cost 100

Reid All About it

JULY 16, 2021

Hear preliminary insights that highlight the current state of the virtual and hybrid event industry along with some key findings in a survey that gained over 500 completions. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Camille White-Stern, Communications Manager, Splash.

Revenue 195

Revenue Video Strategy Industry 195

Fonteva

MARCH 19, 2020

Communicate more effectively with members. Communicate more effectively with members. Data can improve your member communication strategies in a variety of ways. Something as simple as addressing email and direct mail communications to the member by name is a great start. Offer events that interest your members.

Tips 52

Tips Recruiting Recruitment Tampa 52

MemberClicks

SEPTEMBER 27, 2023

Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with email marketing campaigns following at 35%. Supports attendee engagement and communication. Safe and secure data collection.

Tools 52

Tools Tips How To Software 52

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 55% of associations have increased personalization of member communications in the last year.

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

JULY 9, 2021

The pandemic has reshaped every aspect of our lives: how we do business, how we communicate, and how, when and where we interact with each other as human beings. Director, Strategic Marketing & Communications, America’s Blood Centers. Presenters: Jonathan Cooper, Communications Manager at NAES.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

MemberClicks

SEPTEMBER 20, 2023

Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach. Email Marketing Dues reminders, member communications, welcome emails, and more.

Association Software 52

Association Software Software Organization Certificate 52

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36

How To Email Marketing Newsletter Discount 36

MemberClicks

JULY 31, 2023

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Membership management software facilitates communication with members. Email marketing. Member engagement.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

AUGUST 6, 2021

Chapter benchmarking survey. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. This time, they’re running two surveys— one for association CEOs and one for membership/component (chapter) relations professionals (CRPs). More info/register.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Fonteva

FEBRUARY 9, 2021

Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. Email marketing and communication. Communicate consistently and valuably.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98