Association Adviser

JULY 7, 2016

Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .

millennials 97

millennials Cost Resources Innovation 97

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Conference planning.

millennials 370

millennials Survey Team Education 370

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Member app. Bulletin describes how a member app helps you nurture member engagement.

Strategy 272

Strategy Video Technology Innovation 272

Jamie Notter

FEBRUARY 24, 2015

Everybody wants to figure out the Millennials. Since the Millennials are the largest generation ever, they are ultimately going to spend more than any other generation has. But it''s coming, and more and more companies are now lining up to figure out the millennials so they can market and sell to them better. Don''t suck.

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millennials eBook Innovation Products 70

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Embracing AI in Events: Navigating Opportunities and Challenges Learn about the innovative applications of AI that are redefining attendee engagement, boosting event efficiency, and elevating overall experiences.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Lindsay Rutz, Marketing Assistant @Web Scribble.

millennials 307

millennials Montana Class Education 307

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Chief Communications Officer/Owner, CQbd Tue 1/23 at 1 p.m.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

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DC Arlington Virginia America 232

.orgSource

FEBRUARY 27, 2023

Digital markets don’t allow room to languish. To keep pace with the speed of business, teams need to reinvent themselves along with innovation and technology. Lifelong learners, problem-solvers, innovators, and creative thinkers don’t want to work in an intellectual vacuum. A culture of education is exciting.

Team 88

Team millennials Innovation New York 88

Spark Consulting

JANUARY 2, 2018

That’s the topic of the latest Spark whitepaper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations. Attracting Millennial/young professional supporters. CFA Society Minnesota (attracting Millennials). Capital Area Food Bank (attracting Millennials). CompTIA (campaigns).

Minnesota 150

Minnesota millennials Case Study Innovation 150

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. TopRank Marketing ). More info/register.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s Keep learning! Tue 1/30 at 9:30 a.m. –

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DC Washington millennials Chicago 225

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? Everyone is empowered to suggest ideas. .

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millennials Georgia Atlanta Chicago 60

WBT Systems

JANUARY 24, 2017

It’s a question that many associations ask when planning benefit programs and communications to members. As virtual assistants normally work as contractors, providing this opportunity for focused communication with peers enhances the value of their certification programs for members. What is the best benefit ever?

Certificate 150

Certificate Education millennials Innovation 150

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Digital Marketing Trends and Traditions 2019. Tue 4/30 at 2 p.m. 1 CMP credit.

Social Media 170

Social Media Arizona millennials Proposal 170

KiKi L'Italien's Acronym Soup

MARCH 24, 2015

I''ve been reading an excellent book by Jamie Notter and Maddie Grant, When Millennials Take Over , that identifies four capacities for the future of business: Digital, Clear, Fluid, and Fast. How has technology opened up new opportunities for more effective marketing, customer service, and even management?

Organization 100

Organization millennials Social Media Technology 100

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Ashley Neal at Sidecar wonders if innovation has slowed down at associations or become business as usual. BizBash is teaming up with Connect to showcase innovative ideas, tools and resources for virtual, hybrid and in-person events with our own virtual experience.

Tampa 200

Tampa Revenue Education Content 200

Mizz Information

MAY 17, 2018

Guest post by Sohini Baliga, Director of Communications, Taxpayers for Common Sense, and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

Innovation 40

Innovation Washington Recruiting Recruitment 40

.orgCommunity

OCTOBER 3, 2018

We watched those containers explode as IT pulled everything from communications to continuing education into its orbit. CHEST prides itself on an innovative approach that recognizes and responds rapidly to new demographics, evolving technology, and the shift from growing membership to growing engagement of the profession.

Innovation 40

Innovation Illinois United States Education 40

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Moving forward means being innovative in your event design to deliver quality experiences that meet the needs of your delegates—whether they’re online, hybrid/blended or in-person—and adapt to last-minute changes. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Host: American Marketing Association. Horacio Gavilan, Executive Director, Hispanic Marketing Council.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JULY 15, 2016

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Understand how tech tools can streamline communication and collaboration. From Millennials to Boomers: Connecting with Members at Every Age. 1 CAE credit.

North Carolina 150

North Carolina Austin Innovation Washington 150

The Hourglass Blog

NOVEMBER 7, 2011

Secrets of Innovation. A new post, "Secrets of Innovation," has just gone up there. Labels: Innovation. Communication. Developing Millennial Leaders. Innovation. Millennials. Principled Innovation. Film Directing Lessons in Innovation and Leadershi. Secrets of Innovation.

Innovation 40

Innovation millennials Social Media Committee 40

Reid All About it

OCTOBER 7, 2016

Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Learn about the digital relationship between content, marketing and eLearning. More info/register.

Mooc 205

Mooc Certificate DC millennials 205

Higher Logic

OCTOBER 9, 2015

This collective Voice of the Customer (VoC) may hold the key to revamping and innovating business decisions. Every organization needs to remember: you’re nothing without your community. Here are a few reminders of how your community can humanize your organization (trust us – it’s a good thing). People like talking to each other.

Organization 120

Organization Library Survey millennials 120

The Hourglass Blog

SEPTEMBER 19, 2011

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Millennials are the new kids on the block when it comes to the workplace.

millennials 40

millennials Innovation Leadership Social Media 40

The Hourglass Blog

DECEMBER 19, 2011

Innovation Does Not Happen Online. A new post, "Innovation Does Not Happen Online" has just gone up there. Labels: Innovation. Communication. Developing Millennial Leaders. Innovation. Millennials. Principled Innovation. It's Not Innovation If It Only Serves You. at 7:00 AM.

Innovation 40

Innovation millennials Social Media Maine 40

Reid All About it

JANUARY 18, 2011

Yes, it would be great if staff had the right mindset for innovation. Well, you might be half right, but let Jeff take you a little deeper to the root causes – motivation you need to consider when developing your community strategy. Creating the organizational culture that will bring about these changes? That’s the challenge.

Social Media 150

Social Media millennials Innovation Tools 150

Reid All About it

OCTOBER 21, 2016

If you’re looking for a way to contribute to the association community, I’ve got one for you. Mon 10/24 – Design Thinking for Innovation (Coursera). Presenter: Ray van Hilst, Director of Client Results, Yoko Co Interactive Marketing. Developing and Implementing Marketing Personas. Host: Marketing General Inc.

Survey 150

Survey Louisville DC Maryland 150

The Hourglass Blog

NOVEMBER 28, 2011

Film Directing Lessons in Innovation and Leadership. A new post, "Film Directing Lessons in Innovation and Leadership" has just gone up there. Labels: Innovation , Leadership. Communication. Developing Millennial Leaders. Innovation. Millennials. Principled Innovation. Secrets of Innovation.

Innovation 40

Innovation millennials Leadership Social Media 40